With access to more online real estate data than ever before, consumers can not only search listing services for available homes, they can also gauge the value of homes with automated valuation tools. An engaged, educated clientele is great for real estate business, but there is still a great need for agent expertise.
RealEstate Business Intelligence, a subsidiary of MRIS, believes their new SmartCharts Pro program will help real estate professionals reestablish themselves as local market experts by providing in-depth data in one easy-to-use market statistics service.
RBI is partnering with six Realtor® Associations across the east coast, who are already benefiting from the SmartCharts Pro program. The new data service is available to all their agents at any level of skill and experience. SmartCharts Pro provides them with an easy ‘one-click’ access to detailed statistics.
SmartCharts Pro focuses on getting accurate and timely market data to agents. Agents can enter a zip code, subdivision, or neighborhood name into the service’s search engine, and they will receive a detailed report of market conditions and trends for that area.
The data comes with straightforward analytics and personalized, branded reports for agents to share with their clients. Prospective buyers will make smart decisions with these clear, accurate reports on market pricing, sales, the amount of time a house is on the market, and more. The improved client experience will help agents make sales, draw others to their business, and establish the agent as a source of guidance and expertise for local real estate data.
Saves agents money
The in-depth statistics offered by SmartCharts Pro can replace many of the other real estate resources that agents rely on. RBI estimates that agents save over $200 each year in subscription fees alone. As multiple service listings continue to adopt SmartCharts Pro for agent use, it will be both easier and cheaper to gain real estate expertise.
Over $25 billion in annual sales
So far the program has reached 20,000 agents, benefiting tens of thousands of consumers, and positively impacting over $25 billion in annual sales. RBI has found that 60 percent of SmartChart Pro’s daily users are agents that are very heavily involved in the market, typically making more than five deals a year. The program’s impact can be largely contributed to these users, who make up 70 percent of market activity at all price points.
Doesn’t replace agent’s expertise
Although resources are increasingly available for buyers and sellers to find their own information online, the agent’s role is still important. They are still the steady hand that consumers rely on for accurate information, sound judgment, and guidance. SmartCharts Pro empowers real estate professionals to play this crucial rule by providing them with an easy, one-click way of accessing data.