Connect with us

Real Estate Technology

Internet search functions are changing, will your site keep up?

(REAL ESTATE TECHNOLOGY) As search functions on the world wide web advance and grow, your website has two options: get with the times or get left behind.

Published

on

dark data bots search price procrastination, cta, laptop, work, desk, type,ibot

SWEET STUFF

Moments ago, I was treated to delicious, fancy cupcakes by my friends. If I wanted to Google how to make this Cupcake Wars-worthy recipe at home, now it’ll be easier than ever.

bar
Last week Google announced badges for Image Search on mobile devices, indicating if an image has an associated recipe, product, video, or GIF.

Life imitating example

Assaf Broitman, of Google’s Image Search team, very specifically used cupcakes as his example, and this is now very relevant to my life. He stated, “When you want to bake cupcakes, but you don’t know what kind, Image Search can help you make a decision”

Prior to badges, he explained, “finding an image with a recipe can be challenging. You might end up on a page that has only pictures of these delicious things, or a cupcake fan site that doesn’t have recipes, but everything else about them.”

Search bar update

Now instead of scouring through dozens of images only to end up on a blog or fan page, badges let you know which images have accompanying goodies. This means staying within the site of whatever image initially caught your attention instead of surfing around for more information.

Mobile and image-focused search are the wave of the future, and major media players are taking note.

PINTERSTING UPDATES

Like Google, Pinterest announced last week a stronger focus on improving their mobile search function.

Audrey Tsang, Pinterest product manager stated the company is “making it easier for people to search for ideas on their phones because that’s what an increasing number of people are coming here to do. Monthly mobile text searches are up 40% over last year.”

She went on to note “monthly visual searches have increased nearly 60% over last year.”

With over 175 million users per month, that’s a statistically significant chunk of people.

ADAPT OR DIE

As time spent on mobile media surpasses desktop hours, search engines are changing gears. People are increasingly searching for sites using mobile browsers. According to one study, this year over eight in ten internet users will access the web regularly via mobile phone or tablet.

Additionally, around fifteen percent of internet users will exclusively use mobile devices for internet access.

You can potentially achieve higher clickthrough rates with structured data like badges because content will display as a rich snippet, increasing the likelihood users will click.

Contribute for the greater good

Google is encouraging publishers to add structured data markup to pages like recipes, videos, and products utilizing their schema.org site, launched in 2011 with Bing and Yahoo.

Pinterest also supports structured data through schema.org, so flaunt it if you’ve got it. Adapting to mobile consumer trends can help keep your site alive.

#MobileConsumers

Lindsay is an editor for The Real Daily with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Continue Reading
Advertisement

Real Estate Technology

National accelerator for brands seeking to tap into real estate

(REAL ESTATE TECH) Whether your company is real estate tech or looking to spin into real estate or get a gajillion Realtors on board, this program is for you.

Published

on

nar reach accelerator

If you own a technology startup or product that would work wonders for Realtors and the real estate market, applying for the 2018 NAR REach program could be your ticket to the fast track of success.

Second Century Ventures, the investment arm of the National Association of Realtors (NAR), is now accepting applications for its 2018 NAR REach accelerator program. This program is designed to accelerate the growth of early-to-mid-stage companies by giving them access to NAR’s industry experts, educational resources and relationship building blocks that can help companies achieve success in the real estate market and beyond.

Think of it as an intensive, real estate market crash-course with countless opportunities to grow your business and investor network. The more you know, the more you can grow.

Companies selected for the NAR REach program will be connected with more than 350 real estate and technology leaders from major brokerages, brands, companies, and venture capitalists. You’ll be able to really connect with these individuals, too. On average, REach participants will meet with more than 50 advisors for one-on-one mentor sessions over the course of the program.

REach companies will learn how to navigate the massive real estate industry all while being supported by the NAR, which is a $4.5 billion brand. And, if your company is selected for this program, you’ll have access to the NAR’s Insight Panel, a large network of industry professionals who can give you feedback on different aspects of your business, such as user experience and product pricing. If your company is just starting out, such constructive feedback can be crucial for significant growth.

Sounds pretty sweet, right? There’s evidence the accelerator program works, too.

Overall, REach companies have experienced revenue, customer, and/or user growth rates from 50 percent to more than 5,000 percent. They were also able to form important partnerships with major companies such as Coldwell Banker, Century 21, and Google. Need another example? In April, Guard Llama, a 2015 REach program safety company, received a $100,000 real estate investment from industry tycoon Barbara Corcoran and license to use her image on their product.

For its 2018 REach class, they are seeking seven companies with stable business models, actionable business plans, and the potential to make waves of positive change in the real estate space. Applications will be accepted through January 31, 2018 via the NAR REach website. The companies that make the cut will be announced in February 2018, and the nine-month program will begin at the end of March.

Here’s a bit more about who should apply.

Continue Reading

Real Estate Technology

Amazon Alexa app for real estate could fill your lead pipeline

(REAL ESTATE TECH) A new app has been developed for Amazon Alexa to connect home buyers and real estate professionals, check it out.

Published

on

amazon alexa ai

Voice interaction is truly the wave of the future. Amazon Alexa leads the way. It’s reported that Amazon will be announcing Alexa for Business Platform, which takes voice into the workplace.

Enterprises can use Alexa to manage temperature and lights and to get information, but other skills and apps will be available to help with calendar management, ordering supplies and much, much more. Alexa has the capability to integrate with business to be a voice-activated virtual assistant.

And artificial intelligence via voice interaction with Alexa is now entering the real estate market.

Agent NEO is an Alexa app designed for the real estate industry. This app helps users look for homes to buy, check real estate information and find a real estate agent.

Agents who are registered with the app can easily connect with buyers and sellers and stay in touch with current and past clients through the app. Users can also get information about their home’s value through the app.

How it works:

  • Users ask Alexa to help them find houses to buy. Alexa narrows down the search by locality, budget, size of house and other preferences. Users can even access pre-approval for loans.
  • Alexa matches users to a real estate agent in the area where the user is looking to buy or sell.
  • Alexa sends the information to the agent about the potential client, including their search details. The user gets an email with your contact information, a bio and an intro from you.
  • The app can book showings for users, based on their individual preferences.

Agents can join by going to the Agent NEO website. Although the technology is still fairly new, as more people invest in voice-activated interfaces, it could be a great way to generate leads for your company.

Continue Reading

Real Estate Technology

Silly Chrome extension blocks tweets over 140 characters

(SOCIAL MEDIA) When Twitter began testing out longer tweets, many people lost their minds. A new extension stops the madness, stat!

Published

on

shorten tweets

Back in September, Twitter, known for forcing users to be succinct, made a controversial move when the social media platform decided to double its character limit from 140 to 280.

Twitter is testing out the concept on a handful of seemingly randomly selected accounts. According to product manager Aliza Rosen, Twitter “will be collecting data and gathering feedback,” and may eventually expand the character limit for all users.

Rosen and other execs at Twitter seemed to anticipate a backlash. Said Rosen in a blog post, “We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with the new, still brief, constraint.”

Unfortunately for Twitter, users aren’t feeling the love.

The change has inspired much sarcasm and wrath, and some have even accused Twitter of using the character limit expansion as a distraction from more pressing issues, such as curbing online harassment and hate speech, or combating bot networks. Heather Kelly tweeted, “Women on Twitter excited death threats can now be twice as long.”

While some have used the 280 character limit in positive ways, others have proved just how pointless and annoying an extra-long tweet can be. MGM tweeted a 280 character roar, while Checkers & Rally’s tweeted 280 cheeseburger emojis.

Some developers at Slate Magazine think the much-hated 280 character expansion “is a real mess,” and have decided to be proactive about it.

They’ve created an extension for Chrome that limits your tweets back to the original 140 characters, while also cutting off tweets longer than 140 characters in your feed. The extension is simply called “140.”

They admit that they “whipped it up in one night,” that Twitter may find a workaround for their extension, and that there are some problems with URLs and pasting text.

However, they hope that, at least for now, the extension will create “a much chiller experience” on Twitter. So if you really can’t stand to read more than 140 characters, this may be your best option to “make Twitter great again.”

Continue Reading

Emerging Stories

Get The Real Daily
in your inbox

subscribe and get news and EXCLUSIVE content to your email inbox