As the responsibilities stack up…
As someone who is now seeing how good she used to have it back when she thought she was busy, I’m becoming much more strategic with the way I spend my time. Efficiency has become increasingly more important, but it’s hard to strike a good balance between that and my need for attention to detail.
For example, when writing out thank you cards, it’s easy to just want to write the same thing in each card and switch up the name. However, due to the etiquette standards that make thank you cards a thing, you are supposed to put a little personalization in each card.
Cold emailing isn’t so hot
The same could be said for cold emailing. While the goal is to send out as much as you can to all the fish in the sea, it helps to put that extra detail in the email to further your chance at a response.
But, we all know how time consuming this all can be.
Which is why I was intrigued when Mailshake was brought to my attention.
Mailshake things up
Though not as exciting as a milkshake, it’s still a pretty damn cool tool. The concept is that it is a simple solution for cold emails.
The idea is that Mailshake provides users with templates for their cold emailing regarding pitches, guest posts, content promotions, lead generations, link-building, etc.
The site allows you to enter your mailing list and then it personalizes each email for the appropriate recipient.
When building your email campaign, you can upload CSVs to the email and save your future self time by utilizing follow up tools.
You can choose to generate a follow up email if you have not received a response to the initial email within insert-number-here-of days.
As for that attention to detail, it allows you to personalize messages and responses as needed. Other tools like monitoring when your email is opened, when a link is clicked on, and when you receive a reply are also available.
Mailshake is used through Google, so it can be synced with your Gmail account. It is also designed to be used as a device for team use.