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These popular Facebook videos should inspire your own

(SOCIAL MEDIA) Learn from the best performing Facebook videos of 2017 to improve your company’s 2018 social media content strategy.

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In the fast-paced digital space, a well-made video can grab consumer’s attention, spark engagement and even encourage sales, if produced effectively.

And if you want to be the best, why not learn from the best?

As videos continue to reign as the standout content form on Facebook, it’s worth reviewing the best performing Facebook videos of 2017 when perfecting your company’s social media strategy this year. Videos are a significant advertising medium, so do what you can to make your own videos more captivating and look outside of the industry for inspiration so you’re not mimicking your competitors.

To get a feel for what videos enchanted audiences and why, Socialbaker analyzed the top performing Facebook native, live and 360 videos from the fashion, retail and fast-moving consumer goods (FMCG) industries last year.

Here are the key takeaways from the analysis, broken down by category:

1. Fashion

The quality of your Facebook videos matters, as demonstrated by the top performing native video published by American Jewelry manufacturer, Effy Jewelry. This video has an engaging storyline, soft music and beautiful visuals, all of which come together to reflect the luxurious nature of Effy Jewelry products. Consumers responded to this work of art, too, as it garnered more than 11,000 organic interactions in 2017. To engage your desired audience, design videos down to the smallest detail:

How-to videos also work well, especially if they show consumers how to actually use the products you’re selling. Fashion accessory company Stella & Dot used Facebook Live to demonstrate how to best wear their accessories. It’s simple and showcases the products, which more than 209,000 viewers appreciated. As consumers become increasingly conscious about their purchases, why not use video to demonstrate what your products can actually do for average consumers?

Lastly, videos can also be experiences. Patagonia took their Facebook 360 video audience on a rock climbing adventure that not only showcased products, but was gorgeous to watch. The video theme tied well to the outdoorsy brand but also kept consumers watching for the pure enjoyment of it. Keep your own audience engaged by taking them to different travel destinations, events, or even your office.

2. Retail

Featuring influencers in your videos can expand your reach and following. John Stamos starred in a Michaels art supplies store video as he decorated a Christmas stocking last fall. This video received more than 12,000 interactions and a whopping 2.5 million views:

People also like watching others unbox new products, so consider using Facebook Live streams in this way. Lamborghini Newport Beach capitalized on these popular types of high-engagement videos and recorded the unloading of a new car. It was a real-time way to spotlight the assortment of cars they had on the lot, too. If you have a brand new product to unveil, try a live unboxing video to capture joyous reactions, hold viewer interest and drive sales:

And as online-exclusive retailers consume the market (cough Amazon cough), videos can be used to give at-home consumers an appealing look at your brick-and-mortar store. Seasonal decoration retailer Spirit Halloween recorded a quick tour of one of its retail locations before opening to tease their items and encourage people to stop in – and it worked! The Facebook 360 video accumulated 20,000 interactions and more than 1 million views:

3. Fast-moving consumer goods (FMCG)

Cooking videos are king. You’ve probably been mesmerized by a Buzzfeed Tasty video once or twice, right? Well, if you are a food or household products brand, spend time creating cooking videos. Philadelphia Cream Cheese made a short video showing Facebook users how to make creative mini cheesecakes and it was viewed more than 3.8 million times. Such videos are easily digested (pun definitely intended) and have longevity for views and interactions, so don’t ignore this theme:

Use the distinctive capabilities of Facebook Live video to build immediate connections with your audience, too. Yankee Candle used Facebook Live to unveil new products in real-time and asked questions throughout the video, encouraging viewers to stick around and respond, rewarding correct answers with branded goodies. Clear call-to-actions in your videos will strengthen consumer engagement with your brand.

Last but not least, use Facebook videos to evoke feelings or emotions. Wright Brand Bacon made viewer’s drool and crave the salty breakfast meat with a Facebook 360 video shot of bacon sizzling away inside a toaster oven, sounds and all. Use the visual tools at your disposal to drive consumers to your product as a result of cravings. Bonus points if your video is so sensory satisfying it goes viral.

Sienna is a Staff Writer at The Real Daily and has a bachelor's degree in journalism with an emphasis in writing and editing from the University of Wisconsin Oshkosh. She is currently a freelance writer with an affinity for topics that help others better themselves. Sienna loves French-pressed coffee and long walks at the dog park.

Real Estate Technology

Crowdseekr is a search engine for real estate crowdfunding opportunities

(REAL ESTATE) If you’re looking for investors, or you’re an investor looking for a real estate opportunity, Crowdseekr is the perfect resource to post or find what you are looking for.

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CrowdSeekr has been around for less than a year and is developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms.

Crowdfunding seems like a natural fit for the real estate market. According to investopedia.com, “crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter and LinkedIn to get the word out about a new business and attract investors.”

In that regard, crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.

But the playing field is filling up fast. Industry experts point out that in the US alone, there are currently over 150 real estate related crowdfunding sites. It is estimated that by 2020 this will be a 220 billion dollar industry.

That said, CrowdSeekr (headquartered in Oklahoma) is banking on developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms. Investors will be able to use CrowdSeekr’s advanced search tools to identify real estate crowdfunding projects that meet their investment criteria.

According to a recent investopedia article, CrowdSeekr creates a powerful marketing channel for real estate crowdfunding platforms by reaching more investors than they could have otherwise acquired by themselves. CrowdSeekr follows suit, and allows investors to conduct customized searches across multiple crowdfunding platforms. Investors will benefit from a site that offers many deals in one place and robust search options.

One thing that industry experts are wary of is the undercapitalization of many crowdfunding startups. In fact, to get started with crowdfunding in real estate, say many real estate professionals, the trick is going with a firm that’s going to be around for a while.

In other words, work with a crowdfunding company that will survive. That means well-capitalized. What scares many industry professionals is the number of crowdfunding companies out there that are headed up by two students who just graduated from college, and who aren’t capitalized themselves.

Crowdseekr doesn’t seem to have that problem. According to crowdfunder.com, Tim Strange, the co-Founder of CrowdSeekr.com is a thirty-year veteran of commercial real estate brokerage, investments and sponsorship having closed over $1 billion in transactions. Strange is also the president of the largest Rotary club in the world. Strange has sold and leased more than 7 million square feet in transactions valued at almost $1 Billion.

If time is money, as the old saying goes, then the ensuing New Year will tell if Crowdseekr has the right stuff to make it in today’s crowdfunding market.

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Real Estate Technology

Smart home features your clients will be asking about now and in the future

The smart home is no longer a theory, it is becoming mainstream, so you should know the different options in case clients ask, “does this house have X, or do Y?”

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SMART HOME

It started with smartphones. Now watches, cars, and, yes Realtors, even houses can be wired for smart technology. The following is a bird’s eye view of all of the features you’re either being asked about currently, or will be asked about in the future.

Locks, lights, appliances

Devices with smart technology allow home owners to control several household appliances and amenities, from locks to lights to window blinds, all through a single device. Smart devices are convenient and also help make homes more efficient, saving home owners money on utilities.

For example, smart thermostats can often be controlled remotely, and the smartest actual memorize your habits and routines to automatically adjust the house’s temperature for your comfort. If you find yourself turning on the AC each night before hitting the sheets, a smart thermostat will quickly learn to do it for you. Many thermostats come with motion sensors, so the thermostat adjusts depending on whether or not you are home.

Power, security, sprinklers

Home owners can also manage power use by using smart power strips, lighting, timers and monitors, and appliances that can be controlled remotely. Smart power systems provide feedback about power use, showing how to optimize efficiency.

Smart devices are available to run home security systems, including alarm systems and cameras that live stream to your smartphone, so you can keep an eye on the house while you are away.
You can even install a smart garden irrigation system that responds to weather conditions and waters your garden even when you aren’t home, saving you time and money.

Combining functions

Many smart devices combine functions, controlling your thermostat, your appliances, and your security system all at once. Complex smart home systems often run through a central hub that uses the wireless spectrum to network each appliance with your handheld device. Homey comes recommended as a particularly cute and useful hub that responds to voice commands.

The smart home device market is embryonic, but growing quickly. Your more tech-savvy clientele may want to know if the properties you are showing already have, or could become equipped with the smart home devices.

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Real Estate Technology

Cam’s 360 degree view in real time could change home tours forever

(TECH) Virtual tours just got awesome. Luna, a 360 degree camera in beta, is the size of a golf ball, waterproof and streams its video feed live.

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Homebuyers know that no matter how many videos they watch, or photos they click through, nothing can replace the experience of walking through a potential home. Although photos and videos will never fully replace the experience of being somewhere in person, Luna, a new 360-degree camera, promises to bring users one step closer to the real life experience by providing them with panoramic photos and videos.

With its unique dual-fisheye-lens design, Luna is a great marketing tool for real estate professionals that want to give customers a 360° virtual home tour. The spherical camera is about the size of a golf ball, just six centimeters in diameter and a little over 180 grams. Users just click the top of Luna one time to take a panoramic 360° photograph, two times to take a video, or hold down the button to shut off the camera completely.

The camera uses intelligent auto-stitching software, so images are automatically created in the panoramic view and users need not bother with the hassle of other stitching programs.

There are few places that can’t be captured by Luna’s unique camera, especially with it’s host of accessories that make it possible to fly Luna on a drone or attach it to a fishing rod. With its waterproof enclosure, agents can use Luna to show customers the bottom tiling of a swim pool, or create a video of the property grounds despite the drizzling rain. And, with Luna attached to a flying drone, why not take a closer look at the roofing?

Luna’s convenient size and easy-use features make it possible for agents to take and operate the camera almost anywhere. And with a whole host of accessories, the exploration opportunities are virtually endless.

From a marketing perspective, perhaps Luna’s best quality is its ability to stream 360° content live over the Internet. Consumers can watch on their phone or device as their agent gives them a live preview, or they can take independent control over the camera and decide where to look. This feature allows customers to explore interactively with a unique 360° view, as if walking through the house on their own.

Although Luna is still currently in beta, it promises to be a great device for real estate agents looking to bring their remote consumers one step closer to a real walk through experience. The unique 360° photos and video can be used to create interest in their properties online, and hopefully convince potential homebuyers to take a live-streaming virtual tour.

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