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The future is now: Invest in real estate using cryptocurrency

(TECHNOLOGY NEWS) Real estate is going on trend and through REAL, investors can now use cryptocurrency to invest in real estate.

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Real Estate Asset Ledger

The cleverly acronymed Real Estate Asset Ledger (REAL) is important, because it’s one of the first instances ever of a seamless platform for investing cryptocurrency in real estate. Blockchain solutions have been nibbling around the edges of the real estate market for a while. That’s still a big deal. We’ve reported on it.

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But involvement has been limited. We’ve noted limited applications of blockchain tech to specific real estate issues like listing databases or mortgage payments. There’s been no large-scale attempt to buy into the real estate market as a whole.

REAL solution

Meet REAL. REAL is interested in the big show: making it possible to invest in and even purchase real estate with cryptocurrency. That’s new.

In fact, it’s new two ways. Not only is it, y’know, using a completely new form of money, it’s doing it in a way that’s still drawing open-mouth stares from Realtors and commentators alike when it’s being done with normal dead-tree/president money. That would be low-equity investment.

TL;DR on low-equity investment, or to use REAL’s term, “real estate crowdfunding,” goes like this. Instead of a single party owning a given piece of real estate and selling it to another via a structured series of payments secured with collateral (or “mortgage”; you may have heard of it) a group of investors, not necessarily connected, buy shares in real estate like any other investment and profit from any rise in value.

REAL is a real estate crowdfunding platform.

It lists properties interested in being crowdfunded, accepts investments in REAL Tokens, its in-house cryptocurrency, and pays out in Ether, a more widely used cryptocurrency, to be spent on cars and sandwiches and things.

So the REAL offer is twofold: cryptocurrency and crowdfunding. Rad. Who cares?

Pro cryptocurrency

REAL’s argument for cryptocurrency is pretty much the same as NAR’s, as explained here: real estate requires investment, and cryptocurrency is a giant pile of value no other investment space has seriously leveraged yet.

Investors with limited options get a huge chance to profit, real estate gets committed investors – win-win.

Their argument for crowdfunding, however, goes a step beyond. I have previously waxed lyrical on the benefits of distributed risk. That’s always been the problem with mortgages as a financial tool: failure sucks, hard, for everyone. Having multiple investors rather than a single mortgage means a bunch of people benefit when things go well, and one person isn’t left holding the bag when things don’t. That provides means to forego conventional foreclosure, since all investors, occupants included, have a vested interest in the property getting more valuable and don’t lose everything if things go south.

That’s good news both for the P&L sheet and the soul. Due respect to our Dickens villain readership, most real estate professionals don’t actually like making people homeless.

REAL identifies a plus that didn’t occur to me, because, for once in my digital life, I wasn’t thinking in terms of blockchain. Crypto plus crowdfunding equals international.

Being peer to peer, cryptocurrency values are determined between people directly.

They don’t care about borders. There’s no difference between an American REAL Token and a Chinese one. Real estate crowdfunding alone was worth $3.5 billion last year. Forbes estimates the global crowdfunding industry as a whole at $300 billion by 2025. That’s a lotta tokens.

What’s to come

Whether REAL’s model is the best way to take advantage of that is an open question. What isn’t is that both crowdfunding and cryptocurrency will be a part of the real estate market in the coming years. Plan accordingly.

#REALinvestment

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Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Real Estate Technology

Crowdseekr is a search engine for real estate crowdfunding opportunities

(REAL ESTATE) If you’re looking for investors, or you’re an investor looking for a real estate opportunity, Crowdseekr is the perfect resource to post or find what you are looking for.

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CrowdSeekr has been around for less than a year and is developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms.

Crowdfunding seems like a natural fit for the real estate market. According to investopedia.com, “crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter and LinkedIn to get the word out about a new business and attract investors.”

In that regard, crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.

But the playing field is filling up fast. Industry experts point out that in the US alone, there are currently over 150 real estate related crowdfunding sites. It is estimated that by 2020 this will be a 220 billion dollar industry.

That said, CrowdSeekr (headquartered in Oklahoma) is banking on developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms. Investors will be able to use CrowdSeekr’s advanced search tools to identify real estate crowdfunding projects that meet their investment criteria.

According to a recent investopedia article, CrowdSeekr creates a powerful marketing channel for real estate crowdfunding platforms by reaching more investors than they could have otherwise acquired by themselves. CrowdSeekr follows suit, and allows investors to conduct customized searches across multiple crowdfunding platforms. Investors will benefit from a site that offers many deals in one place and robust search options.

One thing that industry experts are wary of is the undercapitalization of many crowdfunding startups. In fact, to get started with crowdfunding in real estate, say many real estate professionals, the trick is going with a firm that’s going to be around for a while.

In other words, work with a crowdfunding company that will survive. That means well-capitalized. What scares many industry professionals is the number of crowdfunding companies out there that are headed up by two students who just graduated from college, and who aren’t capitalized themselves.

Crowdseekr doesn’t seem to have that problem. According to crowdfunder.com, Tim Strange, the co-Founder of CrowdSeekr.com is a thirty-year veteran of commercial real estate brokerage, investments and sponsorship having closed over $1 billion in transactions. Strange is also the president of the largest Rotary club in the world. Strange has sold and leased more than 7 million square feet in transactions valued at almost $1 Billion.

If time is money, as the old saying goes, then the ensuing New Year will tell if Crowdseekr has the right stuff to make it in today’s crowdfunding market.

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Real Estate Technology

Smart home features your clients will be asking about now and in the future

The smart home is no longer a theory, it is becoming mainstream, so you should know the different options in case clients ask, “does this house have X, or do Y?”

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SMART HOME

It started with smartphones. Now watches, cars, and, yes Realtors, even houses can be wired for smart technology. The following is a bird’s eye view of all of the features you’re either being asked about currently, or will be asked about in the future.

Locks, lights, appliances

Devices with smart technology allow home owners to control several household appliances and amenities, from locks to lights to window blinds, all through a single device. Smart devices are convenient and also help make homes more efficient, saving home owners money on utilities.

For example, smart thermostats can often be controlled remotely, and the smartest actual memorize your habits and routines to automatically adjust the house’s temperature for your comfort. If you find yourself turning on the AC each night before hitting the sheets, a smart thermostat will quickly learn to do it for you. Many thermostats come with motion sensors, so the thermostat adjusts depending on whether or not you are home.

Power, security, sprinklers

Home owners can also manage power use by using smart power strips, lighting, timers and monitors, and appliances that can be controlled remotely. Smart power systems provide feedback about power use, showing how to optimize efficiency.

Smart devices are available to run home security systems, including alarm systems and cameras that live stream to your smartphone, so you can keep an eye on the house while you are away.
You can even install a smart garden irrigation system that responds to weather conditions and waters your garden even when you aren’t home, saving you time and money.

Combining functions

Many smart devices combine functions, controlling your thermostat, your appliances, and your security system all at once. Complex smart home systems often run through a central hub that uses the wireless spectrum to network each appliance with your handheld device. Homey comes recommended as a particularly cute and useful hub that responds to voice commands.

The smart home device market is embryonic, but growing quickly. Your more tech-savvy clientele may want to know if the properties you are showing already have, or could become equipped with the smart home devices.

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Real Estate Technology

Cam’s 360 degree view in real time could change home tours forever

(TECH) Virtual tours just got awesome. Luna, a 360 degree camera in beta, is the size of a golf ball, waterproof and streams its video feed live.

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luna 360 cam

Homebuyers know that no matter how many videos they watch, or photos they click through, nothing can replace the experience of walking through a potential home. Although photos and videos will never fully replace the experience of being somewhere in person, Luna, a new 360-degree camera, promises to bring users one step closer to the real life experience by providing them with panoramic photos and videos.

With its unique dual-fisheye-lens design, Luna is a great marketing tool for real estate professionals that want to give customers a 360° virtual home tour. The spherical camera is about the size of a golf ball, just six centimeters in diameter and a little over 180 grams. Users just click the top of Luna one time to take a panoramic 360° photograph, two times to take a video, or hold down the button to shut off the camera completely.

The camera uses intelligent auto-stitching software, so images are automatically created in the panoramic view and users need not bother with the hassle of other stitching programs.

There are few places that can’t be captured by Luna’s unique camera, especially with it’s host of accessories that make it possible to fly Luna on a drone or attach it to a fishing rod. With its waterproof enclosure, agents can use Luna to show customers the bottom tiling of a swim pool, or create a video of the property grounds despite the drizzling rain. And, with Luna attached to a flying drone, why not take a closer look at the roofing?

Luna’s convenient size and easy-use features make it possible for agents to take and operate the camera almost anywhere. And with a whole host of accessories, the exploration opportunities are virtually endless.

From a marketing perspective, perhaps Luna’s best quality is its ability to stream 360° content live over the Internet. Consumers can watch on their phone or device as their agent gives them a live preview, or they can take independent control over the camera and decide where to look. This feature allows customers to explore interactively with a unique 360° view, as if walking through the house on their own.

Although Luna is still currently in beta, it promises to be a great device for real estate agents looking to bring their remote consumers one step closer to a real walk through experience. The unique 360° photos and video can be used to create interest in their properties online, and hopefully convince potential homebuyers to take a live-streaming virtual tour.

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