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Ambitious real estate startup BuyerNeeds tackles a big problem

BuyerNeeds.com allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

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How often has this happened? After a listing is entered into the MLS, there are times when the listing gets overlooked or unintentionally eliminated by potential buyers. Looking to fill a serious need in the real estate world, BuyerNeeds has recently launched. BuyerNeeds is a free, mobile friendly website (web app) for real estate agents in which buyer agents can post their buyer needs, and listing agents can search to find buyers for their listings and pocket listings.

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Shareable social media

Once buyer needs are posted to the website, they are shareable to social media sites with only two clicks of the mouse, and are emailed weekly to other local agents.

The aim is to provide a way to fully represent not only a client, but to also also give agents a valuable edge that is needed to stay ahead in the ever changing world of real estate.

In short: A tool for listing agents to search and reach out to buyer agents with active buyers.

Created by Keller Williams Realty agent Josh Molleur and lead engineer Jesse Jorgenson, the shared posts provided by BuyerNeeds have unique map images, hashtags, and descriptions to easily relay the information to agents’ peers. Listing agents can also utilize the site. BuyerNeeds allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

Time is on your side

If you’re an agent you know the drill: whenever you take on a new listing, there is that inevitable make ready period which typically lasts one to two weeks. “Coming Soon” listings have always been a struggle both legally, and logistically.

That’s what BuyerNeeds looks to overcome: Agents can be matched with motivated buyers before putting it into the MLS.

According to the BuyerNeeds press release, “Agents have different ways to describe where their buyers wish to live.” One agent might use a zip code in a post while another might reference a subdivision instead. This is a perfect scenario where a text-to-text search would fail to render correct results.

The solution would be to include zip codes, neighborhoods, and other criteria without having the agent enter all of this information manually. The solution: A map! The map feature makes dynamic searches possible. When posting a buyer need, you simply outline on a map where your buyer wishes to live.

Searchable information

Once outlined, vital location information such as county or counties, city or cities, zip code(s), neighborhood(s), school(s), addresses, etc. are automatically attached to the buyer need on the backend. One of the reasons a site like this hasn’t come to the fore earlier is because, ultimately, storing what a buyer is looking for is a hard problem. How do you search for a buyer need and how do your organize the data? Luckily the timing is perfect as new geospatial technology plays a big part in user logistics.

This made it possible to store and search entire areas instead of single points which allowed us to solve the buyer need problem.

Although the concept is straightforward, don’t let the clean and simple look of the site fool you. This tool is supported by powerful technology that makes it easy and quick for agents.

According to their website, the team at BuyerNeeds wanted to streamline the posting process and make it simple for agents to use on the go, and automation is a key part of that process. It appearss to have worked. The web app’s backend is designed for agents, by agents, to create custom overviews, ridiculously fast social media posting, and automatic

#BuyerNeeds

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Real Estate Technology

What can Amazon Echo do that Google Home can’t?

(TECH NEWS) For those of us who weren’t good enough to receive an Amazon Echo from Santa, now is the time to put in the research for next year’s letter.

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Amazon Echo

A tough decision

This holiday season an unprecedented amount of home assistants were sold across the U.S. Google Home and Amazon Echo showed up in tons of households. For those of us who weren’t good enough to receive one from Santa, now is the time to put in the research for next year’s letter.

Here’s some reasons you should ask Amazon Echo to prom instead of Google Home.

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Major considerations

Price point
The Echo costs $180, but cheaper versions in the Amazon family are available if you don’t need all of the fancy-pants features.  Google Home doesn’t currently have any less expensive options.

To control the Echo when you’re out of range, you can purchase a $30 remote. The Google Home equivalent is around $130.

Speakers
If you don’t like the Amazon speakers, you can use third-party speakers. Right now Google doesn’t have any official options for non-Home speakers. Google Home also can’t pair with Bluetooth speakers (not that you need to, but it would be a nice option).

Voice Control
With the Echo, you can change the wake word (what tells the device to listen) to either “Amazon” or “Echo” if “Alexa” isn’t suiting you. Google Home requires you say “OK Google” or “Hey Google,” so Amazon offers a bit more variety.

Additionally, you can order millions of things via Amazon with only a voice command. One-click billing: a blessing and a curse.

Where Alexa really shines

Smarthome controls
Alexa has more smarthome partnerships than Google Home, making it a better home assistant if your main focus is on running your house via immobile robot. While Google is sure to add to its pairings, right now Amazon is the smarthome winner. Amazon offers control of dozens of products whereas Google only works with, like, three things right now.

Skills
Alexa has the skills to pay the bills. For real. You can make payments on your credit card or mortgage. Alexa has “skills,” allowing the Alexa Voice Service to control devices that don’t have native Alexa support.  Skills are akin to apps on your phone, and Alexa is constantly acquiring more.  Amazon definitely has the advantage when it comes to third-party integrations.

Bonus
Uber and Domino’s are Echo compatible.

Hello, pizza every night for as long as I have a voice.Click To Tweet

Overall, Alexa has been praised as a much better home assistant than Google Home in terms of secretary capabilities. Third-party app support and streamlined voice shopping make Amazon Echo a great choice for those of us that want the futuristic luxury of a robot running your life.

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#Alexa

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Real Estate Technology

What can Google Home do that Amazon Echo can’t?

(TECH NEWS) Home assistant devices were all the rage this holiday season, with millions of Amazon Echo and Google Home units sold. So who should you look to as your new robot overlord?

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Google Home

Get your research on

A pretty decent chunk of Americans are now asking Google or Amazon to turn up the air for them if they’re chilly. Home assistant devices were all the rage this holiday season, with millions of Amazon Echo and Google Home units sold. So who should you look to as your new robot overlord?

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Here’s where Google Home takes Echo to the parking lot after school and metaphorically beats it up.

Major considerations

Price point
At $130, Google Home is less expensive than Amazon’s top-tier Echo option. Its Chromecast add-ons are also less expensive than Amazon’s TV options.

Speakers
You can set up Chromecast Audio to speakers throughout your house and play music in specific rooms. You can achieve this through grouping speakers, a feature only available with Google Home. And friends, this is one hell of a quality speaker, beating out standard home audio systems in our opinion.

Voice Control
The Google Assistant is more conversational than Alexa, with the ability to learn from your questions. Natural conversations are likelier due to its “memory” for things you have previously brought up.

You can ask Google Home a question like, “OK Google, what is the real name of the singer in Blondie?” then “OK Google, where is she from?” and it will remember the context of your previous question.

Where Google takes home the prize

Music
Unlike the Echo, Google Home has access to YouTube. It also seems to have a better understanding of more complicated commands regarding music. For example, CIO reported that asking both Alexa and Google Home to play Indian music left Alexa baffled, even though it definitely had access to that music. Google Home was able to process relatively vague requests and access a wider variety of music.

Search
While the Echo is understandably Amazon-centric, shopping with Google Home allows users to research more in-depth information about products they’re interested in purchasing.

Google Home’s search capabilities surpass Alexa’s, because duh, Google is Home’s parent. Of course a device filled with the knowledge of an omniscient creator is better at searching things, not just shopping.

Privacy
You can tell Google Home to stop listening in addition to using a physical button. Right now, Alexa only offers a physical button to turn off listening. Additionally, you can see all the data Home has sent by checking your Google activity.

Appearance:
Although it is a matter of personal preference, I think the Google Home has Amazon beat in terms of appearance. Where the Echo looks like a small tubular fan, the Google Home is sleek and customizable. Ability to customize appearance of Google Home with optional bases purchasable in variety of colors and finishes.

On the whole, Google offers more in terms of a robot friend you can ask semi-complicated questions and hold a conversation with. The Google Home also seems like a better bet for those who are more interested in the “I’m sick of typing things into Google” vibe.

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#GoogleHome

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Real Estate Technology

These password managers can protect you and your clients’ info #DoItNow

(TECH NEWS) Identity theft is nothing new, but what are you doing to protect yourself and your business? Have you considered these simple password managers?

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lastpass password managers

Online safety is often discussed after data breaches, hacking scares, and identity theft, but it shouldn’t take an event of this magnitude to get you thinking about your online safety.

Passwords are used for everything; from email to doorways, banking to business terminals, entering passwords has become so common, we hardly ever give it a second thought, but we should. Every single time you get online, people are lurking, waiting to hijack your accounts and steal not only your money, but your reputation and access to your personal information.

The first thing most people tell you to do when your account seems to be compromised is “change your password.”

In essence, this is meant to foil hackers and re-secure your account, but if your password isn’t “strong,” this option won’t work for long.

“Strong” passwords consist of a random mix of numbers alongside upper and lowercase letters (and oftentimes symbols as well). However, coming up with something that meets this criteria, but is also fairy memorable is a pain for one site, not to mention for the 20-30 sites we regularly access. Before you use the same password on multiple sites (which is a HUGE no-no), consider online password generators.

Online password generators are magical devices that generate one of these complex passwords for you.

You can set the parameters such as length of password, upper/lowercase letters, symbols, numbers, and even ambiguous letters. A few reliable generators you can try:

Once you’ve generated your password, you’re going to have to remember it and every other password you create.

Impossible you say? Well, you’re right. With as many sites as we regularly access, remembering all our passwords is darn near impossible without help. Writing them down in a day planner is fairly common, but not exactly 100 percent secure.

Instead, give password managers a chance. While all online repositories have some vulnerabilities, most modern storage sites are very secure.

Browsers like Firefox, Chrome, and even Internet Explorer offer to store your passwords for you. Sure, it’s convenient, but is it secure? Most tech experts say no.

Sean Cassidy, chief technology officer of Defence Storm, states, “Browser-based password manager extensions should no longer be used because they are fundamentally risky and have the potential to have all of your credentials stolen without your knowledge by a random malicious website you visit or by malicious advertising.”

What do these password managers do exactly?

Traditional password managers live in your computer and act like digital assistants, gatekeepers if you will, your first line of defense standing between your accounts and the hackers looking for access. The manager will fill in your vital information (login and password) when you arrive on a site, meaning, rather than remembering 40 different unique site passwords, you’ll only need to remember the master password for your chosen password manager.

While there are several reliable managers on the market, there are three that have emerged as most popular:

All of these managers have the ability to safely store and recall your passwords and login information. You simply need to remember your single master password to log into the manager site you’ve selected.

Password managers are so heavily encrypted, storing your information is considered safe, but keep in mind everything you do online comes with a risk. I do not believe any site is completely hack-proof, however, a password manager is another line of defense against hacking and with their use of top-level encryption, it makes hacking a little bit harder and that’s exactly what you want.

Regardless of whether you choose to use a password generator or manager (or both), one thing is crystal clear: online data safety is of paramount importance. Keep your data safe, starting with using a strong password and a different strong password for each site.

Keep your personal information safe, and more importantly, safeguard your clients’ data.

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