Connect with us

Real Estate Technology

Ambitious real estate startup BuyerNeeds tackles a big problem

BuyerNeeds.com allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

Published

on

How often has this happened? After a listing is entered into the MLS, there are times when the listing gets overlooked or unintentionally eliminated by potential buyers. Looking to fill a serious need in the real estate world, BuyerNeeds has recently launched. BuyerNeeds is a free, mobile friendly website (web app) for real estate agents in which buyer agents can post their buyer needs, and listing agents can search to find buyers for their listings and pocket listings.

bar

Shareable social media

Once buyer needs are posted to the website, they are shareable to social media sites with only two clicks of the mouse, and are emailed weekly to other local agents.

The aim is to provide a way to fully represent not only a client, but to also also give agents a valuable edge that is needed to stay ahead in the ever changing world of real estate.

In short: A tool for listing agents to search and reach out to buyer agents with active buyers.

Created by Keller Williams Realty agent Josh Molleur and lead engineer Jesse Jorgenson, the shared posts provided by BuyerNeeds have unique map images, hashtags, and descriptions to easily relay the information to agents’ peers. Listing agents can also utilize the site. BuyerNeeds allows listing agents to search and reach out to these buyer agents who might have clients that are a perfect match for their listings and pocket listings.

Time is on your side

If you’re an agent you know the drill: whenever you take on a new listing, there is that inevitable make ready period which typically lasts one to two weeks. “Coming Soon” listings have always been a struggle both legally, and logistically.

That’s what BuyerNeeds looks to overcome: Agents can be matched with motivated buyers before putting it into the MLS.

According to the BuyerNeeds press release, “Agents have different ways to describe where their buyers wish to live.” One agent might use a zip code in a post while another might reference a subdivision instead. This is a perfect scenario where a text-to-text search would fail to render correct results.

The solution would be to include zip codes, neighborhoods, and other criteria without having the agent enter all of this information manually. The solution: A map! The map feature makes dynamic searches possible. When posting a buyer need, you simply outline on a map where your buyer wishes to live.

Searchable information

Once outlined, vital location information such as county or counties, city or cities, zip code(s), neighborhood(s), school(s), addresses, etc. are automatically attached to the buyer need on the backend. One of the reasons a site like this hasn’t come to the fore earlier is because, ultimately, storing what a buyer is looking for is a hard problem. How do you search for a buyer need and how do your organize the data? Luckily the timing is perfect as new geospatial technology plays a big part in user logistics.

This made it possible to store and search entire areas instead of single points which allowed us to solve the buyer need problem.

Although the concept is straightforward, don’t let the clean and simple look of the site fool you. This tool is supported by powerful technology that makes it easy and quick for agents.

According to their website, the team at BuyerNeeds wanted to streamline the posting process and make it simple for agents to use on the go, and automation is a key part of that process. It appearss to have worked. The web app’s backend is designed for agents, by agents, to create custom overviews, ridiculously fast social media posting, and automatic

#BuyerNeeds

36 Shares

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Real Estate Technology

Crowdseekr is a search engine for real estate crowdfunding opportunities

(REAL ESTATE) If you’re looking for investors, or you’re an investor looking for a real estate opportunity, Crowdseekr is the perfect resource to post or find what you are looking for.

Published

on

CrowdSeekr has been around for less than a year and is developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms.

Crowdfunding seems like a natural fit for the real estate market. According to investopedia.com, “crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter and LinkedIn to get the word out about a new business and attract investors.”

In that regard, crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.

But the playing field is filling up fast. Industry experts point out that in the US alone, there are currently over 150 real estate related crowdfunding sites. It is estimated that by 2020 this will be a 220 billion dollar industry.

That said, CrowdSeekr (headquartered in Oklahoma) is banking on developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms. Investors will be able to use CrowdSeekr’s advanced search tools to identify real estate crowdfunding projects that meet their investment criteria.

According to a recent investopedia article, CrowdSeekr creates a powerful marketing channel for real estate crowdfunding platforms by reaching more investors than they could have otherwise acquired by themselves. CrowdSeekr follows suit, and allows investors to conduct customized searches across multiple crowdfunding platforms. Investors will benefit from a site that offers many deals in one place and robust search options.

One thing that industry experts are wary of is the undercapitalization of many crowdfunding startups. In fact, to get started with crowdfunding in real estate, say many real estate professionals, the trick is going with a firm that’s going to be around for a while.

In other words, work with a crowdfunding company that will survive. That means well-capitalized. What scares many industry professionals is the number of crowdfunding companies out there that are headed up by two students who just graduated from college, and who aren’t capitalized themselves.

Crowdseekr doesn’t seem to have that problem. According to crowdfunder.com, Tim Strange, the co-Founder of CrowdSeekr.com is a thirty-year veteran of commercial real estate brokerage, investments and sponsorship having closed over $1 billion in transactions. Strange is also the president of the largest Rotary club in the world. Strange has sold and leased more than 7 million square feet in transactions valued at almost $1 Billion.

If time is money, as the old saying goes, then the ensuing New Year will tell if Crowdseekr has the right stuff to make it in today’s crowdfunding market.

Continue Reading

Real Estate Technology

Smart home features your clients will be asking about now and in the future

The smart home is no longer a theory, it is becoming mainstream, so you should know the different options in case clients ask, “does this house have X, or do Y?”

Published

on

SMART HOME

It started with smartphones. Now watches, cars, and, yes Realtors, even houses can be wired for smart technology. The following is a bird’s eye view of all of the features you’re either being asked about currently, or will be asked about in the future.

Locks, lights, appliances

Devices with smart technology allow home owners to control several household appliances and amenities, from locks to lights to window blinds, all through a single device. Smart devices are convenient and also help make homes more efficient, saving home owners money on utilities.

For example, smart thermostats can often be controlled remotely, and the smartest actual memorize your habits and routines to automatically adjust the house’s temperature for your comfort. If you find yourself turning on the AC each night before hitting the sheets, a smart thermostat will quickly learn to do it for you. Many thermostats come with motion sensors, so the thermostat adjusts depending on whether or not you are home.

Power, security, sprinklers

Home owners can also manage power use by using smart power strips, lighting, timers and monitors, and appliances that can be controlled remotely. Smart power systems provide feedback about power use, showing how to optimize efficiency.

Smart devices are available to run home security systems, including alarm systems and cameras that live stream to your smartphone, so you can keep an eye on the house while you are away.
You can even install a smart garden irrigation system that responds to weather conditions and waters your garden even when you aren’t home, saving you time and money.

Combining functions

Many smart devices combine functions, controlling your thermostat, your appliances, and your security system all at once. Complex smart home systems often run through a central hub that uses the wireless spectrum to network each appliance with your handheld device. Homey comes recommended as a particularly cute and useful hub that responds to voice commands.

The smart home device market is embryonic, but growing quickly. Your more tech-savvy clientele may want to know if the properties you are showing already have, or could become equipped with the smart home devices.

Continue Reading

Real Estate Technology

Cam’s 360 degree view in real time could change home tours forever

(TECH) Virtual tours just got awesome. Luna, a 360 degree camera in beta, is the size of a golf ball, waterproof and streams its video feed live.

Published

on

luna 360 cam

Homebuyers know that no matter how many videos they watch, or photos they click through, nothing can replace the experience of walking through a potential home. Although photos and videos will never fully replace the experience of being somewhere in person, Luna, a new 360-degree camera, promises to bring users one step closer to the real life experience by providing them with panoramic photos and videos.

With its unique dual-fisheye-lens design, Luna is a great marketing tool for real estate professionals that want to give customers a 360° virtual home tour. The spherical camera is about the size of a golf ball, just six centimeters in diameter and a little over 180 grams. Users just click the top of Luna one time to take a panoramic 360° photograph, two times to take a video, or hold down the button to shut off the camera completely.

The camera uses intelligent auto-stitching software, so images are automatically created in the panoramic view and users need not bother with the hassle of other stitching programs.

There are few places that can’t be captured by Luna’s unique camera, especially with it’s host of accessories that make it possible to fly Luna on a drone or attach it to a fishing rod. With its waterproof enclosure, agents can use Luna to show customers the bottom tiling of a swim pool, or create a video of the property grounds despite the drizzling rain. And, with Luna attached to a flying drone, why not take a closer look at the roofing?

Luna’s convenient size and easy-use features make it possible for agents to take and operate the camera almost anywhere. And with a whole host of accessories, the exploration opportunities are virtually endless.

From a marketing perspective, perhaps Luna’s best quality is its ability to stream 360° content live over the Internet. Consumers can watch on their phone or device as their agent gives them a live preview, or they can take independent control over the camera and decide where to look. This feature allows customers to explore interactively with a unique 360° view, as if walking through the house on their own.

Although Luna is still currently in beta, it promises to be a great device for real estate agents looking to bring their remote consumers one step closer to a real walk through experience. The unique 360° photos and video can be used to create interest in their properties online, and hopefully convince potential homebuyers to take a live-streaming virtual tour.

Continue Reading

Emerging Stories

shares

Get The Real Daily
in your inbox

subscribe and get news and EXCLUSIVE content to your email inbox