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Real Estate Technology

The Airdog ADII is a follow-drone that kicks butts and takes names

(TECHNOLOGY NEWS) As drones become more and more popular in corporate settings, the Airdog ADII is sure to make waves.

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adii

Gaining the edge

With every real estate listing, the challenge is not only getting someone to notice, but to get them from, “you had my curiosity” to “but now you have my attention.” So how do you give yourself a competitive edge to stand out among the rest?

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By getting consumers to spend more time looking at the property. And how do you do this? Give them more to look at, and make it epic.

Show, don’t tell

Drone photography is becoming increasingly commonplace in the real estate biz. Most notably due to their ability to capture dramatic, sweeping, establishing shots of a property, highlighting the grandeur and its surrounding location from a bird’s eye view.

Airdog ADII is the latest drone-tech offering an intelligent, hands-free, all-terrain camera that follows you in action anywhere.

With a hands-free device that allows you to enable a “follow-mode,” you can create much more immersive and engaging video tours, emphasizing features of the property with an interesting and unique perspective.

Airdog ADII

The second-gen Airdog is very similar in appearance to its predecessor, but instead of the yellow accents, they have been replaced with a less-conspicuous, more muted grey. The ADII can be folded to be more compact for easier transportation and storage, but combined with its new paint job, the drone is reminiscent of a Decepticon.

Though this one won’t require the constant supply of energon cubes, so I don’t think you need to worry about this one going rogue on you.

The ADII eliminates the need for manned operation, and so this gives you much more active freedom while also keeping preferred content within frame.

The “hands-free” part of the craft is what Airdog calls AirLeash, a GPS armband that allows you to initiate takeoff and make in-flight adjustments at the touch of a button.

In regards to the all-terrain features, maker, Agris Kapur explains what an all-terrain drone is: “Drones that rely on computer vision or GPS alone can not do a good job following in varying terrain, lacks precision. The ADII fuses data from barometric air pressure sensors, accelerometers and GPS.”

He also adds, that the “distance sensor is another essential piece of technology to make something work in varying terrain conditions.

It runs real time analysis of actual distance above the ground relative to pre-set distance above the subject being tracked. Terrain under the drone might be very different than the terrain you are on.”

That being said, this means that with the waterproof, weather resistant construction, you’ll be able to capture winter wonderland properties in Minnesota, and the sunny villas through the sea spray and winds of Hawaii.

Small caveat

In order to use a fly a camera drone for real estate marketing, you will need an FAA UAV operator’s certificate. I’d also recommend checking out NAR’s Field Guide to Drones and Real Estate if this is something that’s on your radar for consideration.

There are a wide variety of camera drones out there, and the original Airdog won top dog in the list of best follow-mode drones of 2017.

Personally I think the hands-free model of the ADII is pretty cool since it allows you to showcase a property without fumbling with a remote, and will also allow the drone to follow you around for a more immersive virtual tour.

I will say that this may not be the best investment for small properties or apartments as the drone will have limited mobility and may create more problems than it’s worth, but this is definitely a fun tool worth considering if you’re looking to take your marketing game to the next level.

#TheDroneYoureLookingFor

Ashe Segovia is a Staff Writer at The American Genius with a Bachelor of Arts in Communications from Southwestern University. A huge film nerd with a passion for acting and 80's movies and synthpop; the pop-cultural references are never-ending.

Real Estate Technology

Crowdseekr is a search engine for real estate crowdfunding opportunities

(REAL ESTATE) If you’re looking for investors, or you’re an investor looking for a real estate opportunity, Crowdseekr is the perfect resource to post or find what you are looking for.

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CrowdSeekr has been around for less than a year and is developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms.

Crowdfunding seems like a natural fit for the real estate market. According to investopedia.com, “crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter and LinkedIn to get the word out about a new business and attract investors.”

In that regard, crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.

But the playing field is filling up fast. Industry experts point out that in the US alone, there are currently over 150 real estate related crowdfunding sites. It is estimated that by 2020 this will be a 220 billion dollar industry.

That said, CrowdSeekr (headquartered in Oklahoma) is banking on developing a powerful tool for discovering real estate crowdfunding investment opportunities from multiple platforms. Investors will be able to use CrowdSeekr’s advanced search tools to identify real estate crowdfunding projects that meet their investment criteria.

According to a recent investopedia article, CrowdSeekr creates a powerful marketing channel for real estate crowdfunding platforms by reaching more investors than they could have otherwise acquired by themselves. CrowdSeekr follows suit, and allows investors to conduct customized searches across multiple crowdfunding platforms. Investors will benefit from a site that offers many deals in one place and robust search options.

One thing that industry experts are wary of is the undercapitalization of many crowdfunding startups. In fact, to get started with crowdfunding in real estate, say many real estate professionals, the trick is going with a firm that’s going to be around for a while.

In other words, work with a crowdfunding company that will survive. That means well-capitalized. What scares many industry professionals is the number of crowdfunding companies out there that are headed up by two students who just graduated from college, and who aren’t capitalized themselves.

Crowdseekr doesn’t seem to have that problem. According to crowdfunder.com, Tim Strange, the co-Founder of CrowdSeekr.com is a thirty-year veteran of commercial real estate brokerage, investments and sponsorship having closed over $1 billion in transactions. Strange is also the president of the largest Rotary club in the world. Strange has sold and leased more than 7 million square feet in transactions valued at almost $1 Billion.

If time is money, as the old saying goes, then the ensuing New Year will tell if Crowdseekr has the right stuff to make it in today’s crowdfunding market.

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Real Estate Technology

Smart home features your clients will be asking about now and in the future

The smart home is no longer a theory, it is becoming mainstream, so you should know the different options in case clients ask, “does this house have X, or do Y?”

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SMART HOME

It started with smartphones. Now watches, cars, and, yes Realtors, even houses can be wired for smart technology. The following is a bird’s eye view of all of the features you’re either being asked about currently, or will be asked about in the future.

Locks, lights, appliances

Devices with smart technology allow home owners to control several household appliances and amenities, from locks to lights to window blinds, all through a single device. Smart devices are convenient and also help make homes more efficient, saving home owners money on utilities.

For example, smart thermostats can often be controlled remotely, and the smartest actual memorize your habits and routines to automatically adjust the house’s temperature for your comfort. If you find yourself turning on the AC each night before hitting the sheets, a smart thermostat will quickly learn to do it for you. Many thermostats come with motion sensors, so the thermostat adjusts depending on whether or not you are home.

Power, security, sprinklers

Home owners can also manage power use by using smart power strips, lighting, timers and monitors, and appliances that can be controlled remotely. Smart power systems provide feedback about power use, showing how to optimize efficiency.

Smart devices are available to run home security systems, including alarm systems and cameras that live stream to your smartphone, so you can keep an eye on the house while you are away.
You can even install a smart garden irrigation system that responds to weather conditions and waters your garden even when you aren’t home, saving you time and money.

Combining functions

Many smart devices combine functions, controlling your thermostat, your appliances, and your security system all at once. Complex smart home systems often run through a central hub that uses the wireless spectrum to network each appliance with your handheld device. Homey comes recommended as a particularly cute and useful hub that responds to voice commands.

The smart home device market is embryonic, but growing quickly. Your more tech-savvy clientele may want to know if the properties you are showing already have, or could become equipped with the smart home devices.

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Real Estate Technology

Cam’s 360 degree view in real time could change home tours forever

(TECH) Virtual tours just got awesome. Luna, a 360 degree camera in beta, is the size of a golf ball, waterproof and streams its video feed live.

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luna 360 cam

Homebuyers know that no matter how many videos they watch, or photos they click through, nothing can replace the experience of walking through a potential home. Although photos and videos will never fully replace the experience of being somewhere in person, Luna, a new 360-degree camera, promises to bring users one step closer to the real life experience by providing them with panoramic photos and videos.

With its unique dual-fisheye-lens design, Luna is a great marketing tool for real estate professionals that want to give customers a 360° virtual home tour. The spherical camera is about the size of a golf ball, just six centimeters in diameter and a little over 180 grams. Users just click the top of Luna one time to take a panoramic 360° photograph, two times to take a video, or hold down the button to shut off the camera completely.

The camera uses intelligent auto-stitching software, so images are automatically created in the panoramic view and users need not bother with the hassle of other stitching programs.

There are few places that can’t be captured by Luna’s unique camera, especially with it’s host of accessories that make it possible to fly Luna on a drone or attach it to a fishing rod. With its waterproof enclosure, agents can use Luna to show customers the bottom tiling of a swim pool, or create a video of the property grounds despite the drizzling rain. And, with Luna attached to a flying drone, why not take a closer look at the roofing?

Luna’s convenient size and easy-use features make it possible for agents to take and operate the camera almost anywhere. And with a whole host of accessories, the exploration opportunities are virtually endless.

From a marketing perspective, perhaps Luna’s best quality is its ability to stream 360° content live over the Internet. Consumers can watch on their phone or device as their agent gives them a live preview, or they can take independent control over the camera and decide where to look. This feature allows customers to explore interactively with a unique 360° view, as if walking through the house on their own.

Although Luna is still currently in beta, it promises to be a great device for real estate agents looking to bring their remote consumers one step closer to a real walk through experience. The unique 360° photos and video can be used to create interest in their properties online, and hopefully convince potential homebuyers to take a live-streaming virtual tour.

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