Gaining the edge
With every real estate listing, the challenge is not only getting someone to notice, but to get them from, “you had my curiosity” to “but now you have my attention.” So how do you give yourself a competitive edge to stand out among the rest?
By getting consumers to spend more time looking at the property. And how do you do this? Give them more to look at, and make it epic.
Show, don’t tell
Drone photography is becoming increasingly commonplace in the real estate biz. Most notably due to their ability to capture dramatic, sweeping, establishing shots of a property, highlighting the grandeur and its surrounding location from a bird’s eye view.
Airdog ADII is the latest drone-tech offering an intelligent, hands-free, all-terrain camera that follows you in action anywhere.
With a hands-free device that allows you to enable a “follow-mode,” you can create much more immersive and engaging video tours, emphasizing features of the property with an interesting and unique perspective.
The second-gen Airdog is very similar in appearance to its predecessor, but instead of the yellow accents, they have been replaced with a less-conspicuous, more muted grey. The ADII can be folded to be more compact for easier transportation and storage, but combined with its new paint job, the drone is reminiscent of a Decepticon.
Though this one won’t require the constant supply of energon cubes, so I don’t think you need to worry about this one going rogue on you.
The ADII eliminates the need for manned operation, and so this gives you much more active freedom while also keeping preferred content within frame.
The “hands-free” part of the craft is what Airdog calls AirLeash, a GPS armband that allows you to initiate takeoff and make in-flight adjustments at the touch of a button.
In regards to the all-terrain features, maker, Agris Kapur explains what an all-terrain drone is: “Drones that rely on computer vision or GPS alone can not do a good job following in varying terrain, lacks precision. The ADII fuses data from barometric air pressure sensors, accelerometers and GPS.”
He also adds, that the “distance sensor is another essential piece of technology to make something work in varying terrain conditions.
It runs real time analysis of actual distance above the ground relative to pre-set distance above the subject being tracked. Terrain under the drone might be very different than the terrain you are on.”
That being said, this means that with the waterproof, weather resistant construction, you’ll be able to capture winter wonderland properties in Minnesota, and the sunny villas through the sea spray and winds of Hawaii.
In order to use a fly a camera drone for real estate marketing, you will need an FAA UAV operator’s certificate. I’d also recommend checking out NAR’s Field Guide to Drones and Real Estate if this is something that’s on your radar for consideration.
There are a wide variety of camera drones out there, and the original Airdog won top dog in the list of best follow-mode drones of 2017.
Personally I think the hands-free model of the ADII is pretty cool since it allows you to showcase a property without fumbling with a remote, and will also allow the drone to follow you around for a more immersive virtual tour.
I will say that this may not be the best investment for small properties or apartments as the drone will have limited mobility and may create more problems than it’s worth, but this is definitely a fun tool worth considering if you’re looking to take your marketing game to the next level.