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Brain hacking studies suggest subliminal web ads may soon be for sale

(MARKETING NEWS) In an experiment, a team of researchers were able to gauge reactions to subliminal images, reading the participant’s thoughts and feelings. Creeped out yet?

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brain hacking subliminal ads

Subliminal messages

No, this isn’t an episode of Black Mirror. Brain hackers are real.

Speaking at the University of Washington, electrical engineering researcher Tamara Bonaci described an experiment in which subliminal images were periodically displayed during a simple video game. The images, logos of fast food restaurants and car companies, were displayed for a few milliseconds at a time, not long enough that someone playing the game would be disrupted by them.

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Data through reaction

Through electrodes connected to the player’s head that measured electroencephalography signals, the team of researchers could then gauge how the player reacted to the subliminal images and read the player’s thoughts and feelings about the things that were depicted.

In the experiment, the players wore a complicated system of electrodes, but Bonaci says it would not be hard for similar data to be pulled from a VR headset, smart watch or other wearable tech. The process could also be used to sense reactions to things other than just brands, such as religious beliefs, political leanings, medical conditions, and prejudices.

They could get data on religious beliefs, political leanings, medical conditions, & prejudices.Click To Tweet

Real life applications

Science aside, the idea is relatively simple. On one level, hackers could insert images like these into a game or app and record your brain’s unintentional response to them, perhaps gaining insight into which brands you’re familiar with or which images you have a strong reaction to.

It could be used to determine which bank someone uses, where they are planning to travel, or perhaps even where their home is.

There are also advertising applications, providing even more specific information about potential consumers than existing data ever could. Imagine a political candidate wants to only advertise to a small group of people they know feel negatively about them. Images related to the candidate or campaign could be flashed subliminally in a VR headset and reactions could be pulled. The candidate could then just target a specific group who had negative physical reactions.

Similar methods could be used to gauge social or political stances on issues, determine who might have a certain physical ailment, or simply build a database of consumers with negative feelings towards a brand that should be advertised to more heavily.

Don’t freak out just yet

At the moment, the method is a few steps away from “mind reading,” since it is not always easy to tell what a reaction or signal means. However, just the fact that we’re able to get people’s responses to images without them knowing they’re providing data is a huge, potentially dangerous, breakthrough.

This is a huge, potentially dangerous breakthrough.Click To Tweet

Bonaci says there is no such evidence of brain hacking of this nature happening in the real world yet. The scariest part though is that when it does arrive, we may not even know it.

#BrainHacking

Brian is a Staff Writer at The Real Daily who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, ​Brian ​has a podcast, "Revolves Around Me," and ​enjoys public transportation,​ bicycles,​​ the beach​.

Real Estate Marketing

Be your own hero, make your own dang animated gif

(MARKETING NEWS) Oh, the ubiquitousness of gifs! People love them, and let’s face it: gifs sell. Why not make your own?

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A gif for any occasion

Oh, the ubiquitousness of gifs! Who knew that in just a handful of seconds you could have a moving image ready to convey the perfect situational response or reaction. There’s something so fun and memorable about using gifs to express yourself. Next time you’re ready to sling a celebratory gif to your sister after hearing about her promotion, or a pizza gif to your family and friends to indicate your Friday night dinner plans, why not consider making your own gif?

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Don’t let pop culture speak for you

With gifs.com, you can take your self-made content and tailor it to be the gif that’s perfect for you! The possibilities are almost endless: You can use a gif to share the latest developments in a product you’re working on, or for more personal ends. Maybe you’d like to share your latest cooking experiment, or a few steps of a walk you took on a particularly beautiful winter day.

Grab a link to content from your YouTube, Facebook, Instagram, Twitter – or simply upload a video from your own computer. Adjust the timing of your gif, add any effect you want (including this amazing Deal With It effect) and then create your gif.

But pop culture can speak for us too…

You can also use Gifs.com to create custom gifs from already well-known content. Sometimes, our favorite TV characters, star athletes, YouTubers or musicians can express something for us better than we ever could ourselves, and all the gif digging in the world won’t find us the exact image we’re looking for. There’s nothing wrong getting an assist from a reliable character!

You can upload content from your computer if you have something saved, but you can also grab content from almost any social site on the internet.

Those little extras never hurt

Gifs.com allows you to customize your gif’s link. This means that if you create something destined for meme-worthiness, you can link back to your own site and drive traffic on your blog or online store.

You’ll also have the ability to add stickers, text, and effects that will take your gif creation to the next level.

Considering this service is free, it almost seems wrong not to share your Gifs creations far and wide!

#GifMaster

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Real Estate Marketing

Refocusing your marketing strategy from millennials to Gen Z

(MARKETING NEWS) Gen Z will have more purchasing power, and be more prone to spending than the generations before them, and will be at a homebuying age before you know it – time to adapt.

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teen gen z

Time to refocus

Research on Gen Z is increasing as they graduate and enter the workforce. The biggest misconception is that they are just another kind of millennial. In fact, they are similar to the generation raised during the Great Depression.

And while they might share dependence on technology and short attention spans with the millennial crowd, some trends in Gen Z are remarkably different. This just might include their views on homeownership and the American Dream – while millennials seemed to have overwhelmingly rejected these things, Gen Z might be surprisingly traditional. We will be keeping an eye on them as they begin to enter adulthood. For now, your marketing strategies will need to be adjusted accordingly.

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Trying to get Gen Z on the phone?

Unlike millennials, Gen Z does not prefer all the digital interactions available. They are more likely to use click-to-call features, especially after texting or chatting first.

Once on the phone, though, the Gen Z cohort is more likely to hang up quickly, curse at the person on the line, or be frustrated if there is no immediate answer.

In a world where there are several avenues of communication with a company, Gen Z seems to want a more personal touch.

But they are more impatient about waiting for it.

Why does it matter?

This impatience and short attention span are tied to Generation Z being the most plugged in group, like, ever. “Gen Z consumers can be speaking to a customer agent, research everything that agent is saying and simultaneously tweet about how great or awful their experience is,” Sabrina Gravlee, Analytics Manager at the Marchex Institute.

Millennials, who prefer to make even large purchases digitally without any face-to-face or phone contact, got a lot of people thinking that was a trend that would change everything, and permanently. No car lots, no cashiers, no person-to-person selling. And that still might happen. But the Gen Z research suggests that a balance might be struck finally.

Perhaps the millennials were the opposite end of the pendulum from their baby boomer parents, and now we are back in the middle ground.

Marketing strategies on fleek

In any case, businesses would be wise to consider a hybrid approach as Generation Z becomes a bigger part of their consumer bases.

Some sources predict that they will have more purchasing power, and be more prone to spending than the generations before them.

“The faster businesses can understand the patterns and preferences of Generation Z, the faster they can gain footing with this next wave of consumer growth and ensure their own success.” say Gravlee.

Companies who adapt quickly to their youngest potential customers will be ahead of the game as we see Gen Z grow into their consumer status.

See the full report here.

#GenZ

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Real Estate Marketing

How to use Buffer’s social media calendar to boost your marketing efforts

(MARKETING) Social media can be a handful to manage, but Buffer offers a calendar that could give you the competitive advantage.

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Growing an audience on social media often means implementing a consistent sharing schedule to give valuable, timely information. A social media strategy will help businesses reach their audience in a meaningful way and keep them engaged throughout the entire process.

Buffer, the online social media management tool, understands the need for an organized social media strategy, and has now added a social calendar to their list of great features. With Buffer calendar, users can keep track of when, where, and what to post over long periods of time.

Super easy to use

Buffer’s social media calendar operates much the same way as a Google or Outlook calendar, making it familiar and easy-to-use. Users can add social media updates to the calendar months in advance, reschedule when necessary, and click each calendar item to get in-depth details and see if the task has been fulfilled.

You can also schedule customized posting to automatically fill pre-set time slots, and click and drag items around the calendar for instant rescheduling.

Complimenting your queue

Buffer already offers the Buffer queue, where users can create a list of social media updates to automatically post at certain times. Buffer calendar is a great compliment to the queue because it allows users to schedule much further out, and see the update schedule one week at a time. The calendar format is an important visual tool that will help many users better monitor and implement their content strategy.

For example, if a particular day had multiple updates scheduled about the same topic, Buffer calendar would make this easy to identify and rectify.

While the Buffer queue may move updates around on the schedule when users add or move posts to the top of their queue, the calendar ensures that these updates are pinned at the exact time you choose. Even better, the queue and calendar will automatically sync so that anything added to the queue will show up on your calendar—and vise-versa.

The new calendar feature is a great addition to Buffer’s social media management toolkit. The Buffer calendar allows for a new level of precision and accuracy, making it easier than ever to create custom scheduled posts, schedule projects for certain dates, and manage social media updates and pins.

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