Connect with us

Real Estate Marketing

Brain hacking studies suggest subliminal web ads may soon be for sale

(MARKETING NEWS) In an experiment, a team of researchers were able to gauge reactions to subliminal images, reading the participant’s thoughts and feelings. Creeped out yet?

Published

on

brain hacking subliminal ads

Subliminal messages

No, this isn’t an episode of Black Mirror. Brain hackers are real.

Speaking at the University of Washington, electrical engineering researcher Tamara Bonaci described an experiment in which subliminal images were periodically displayed during a simple video game. The images, logos of fast food restaurants and car companies, were displayed for a few milliseconds at a time, not long enough that someone playing the game would be disrupted by them.

bar

Data through reaction

Through electrodes connected to the player’s head that measured electroencephalography signals, the team of researchers could then gauge how the player reacted to the subliminal images and read the player’s thoughts and feelings about the things that were depicted.

In the experiment, the players wore a complicated system of electrodes, but Bonaci says it would not be hard for similar data to be pulled from a VR headset, smart watch or other wearable tech. The process could also be used to sense reactions to things other than just brands, such as religious beliefs, political leanings, medical conditions, and prejudices.

They could get data on religious beliefs, political leanings, medical conditions, & prejudices.Click To Tweet

Real life applications

Science aside, the idea is relatively simple. On one level, hackers could insert images like these into a game or app and record your brain’s unintentional response to them, perhaps gaining insight into which brands you’re familiar with or which images you have a strong reaction to.

It could be used to determine which bank someone uses, where they are planning to travel, or perhaps even where their home is.

There are also advertising applications, providing even more specific information about potential consumers than existing data ever could. Imagine a political candidate wants to only advertise to a small group of people they know feel negatively about them. Images related to the candidate or campaign could be flashed subliminally in a VR headset and reactions could be pulled. The candidate could then just target a specific group who had negative physical reactions.

Similar methods could be used to gauge social or political stances on issues, determine who might have a certain physical ailment, or simply build a database of consumers with negative feelings towards a brand that should be advertised to more heavily.

Don’t freak out just yet

At the moment, the method is a few steps away from “mind reading,” since it is not always easy to tell what a reaction or signal means. However, just the fact that we’re able to get people’s responses to images without them knowing they’re providing data is a huge, potentially dangerous, breakthrough.

This is a huge, potentially dangerous breakthrough.Click To Tweet

Bonaci says there is no such evidence of brain hacking of this nature happening in the real world yet. The scariest part though is that when it does arrive, we may not even know it.

#BrainHacking

Brian is a Staff Writer at The Real Daily who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, ​Brian ​has a podcast, “Revolves Around Me,” and ​enjoys public transportation,​ bicycles,​​ the beach​.

Real Estate Marketing

Smartphone device plugs in to create 720 ° VR-ready home tours

(MARKETING) VR was once seen as a futuristic novelty, but with the rapid adoption rates, adding this to your toolbox could quickly set you ahead of your competitors.

Published

on

VR Maker

Accuracy is an important aspect of any real estate listing, which is why an app called VR Maker may soon become your new best friend.

VR Maker allows you to create a 360° presentation right from your smartphone, creating a seamless virtual reality experience in minutes. Such a presentation allows your clients to view properties’ interiors in crystal-clear detail, thereby removing some of the mystery from your real estate listings and bringing you closer to making a sale.

The way that the VR Maker works is simple: after signing up at iStaging website, you receive a 720° camera attachment for your smartphone (both iOS and Android are supported) along with a rotator unit on which you mount your smartphone. With the VR Maker app installed, all you have to do is make sure that everything is connected and tap “Capture”—VR Maker and the free equipment will do the rest of the work.

“The work” in the above context is quite impressive. VR Maker creates distortion-free 360° images of entire rooms with ease, allowing you to make a virtual house tour for which clients never have to leave the comfort of their homes. This footage also means that you don’t have to worry about uploading 100 photos at a time to make sure that every angle is covered—you can most likely cover the average house in one to two shots per room.

Having 360° footage of your properties isn’t necessary, but it lends a degree of credibility to your listings; after all, it’s hard to hide shortcomings in a home’s guest bathroom when one can see the entirety of the room. Similarly, having a high-definition, comprehensive view of the property gives you a leg up on the competition, and it certainly doesn’t dissuade clients from checking in.

Your clients’ comfort aside, using VR Maker will prove to be a huge time- and resource-saver for you as well, given that the app and equipment take little pre-existing knowledge to use and the shooting process is significantly more efficient than is traditional real estate photography. If you’re interested, head over to the iStaging website today to check out their demo.

Continue Reading

Real Estate Marketing

Want successful Instagram marketing campaigns? Follow these 8 tips

(SOCIAL MEDIA) Instagram has blossomed and more users means a shifting culture – here’s how to adjust your strategy.

Published

on

instagram

Instagram feeds update fast and there’s a new face-altering filter available each week. Users have figured out how to attract massive followings and even become “Instagram Famous.”

So how should brand marketing efforts fit the attractive, square mold?

Lucky for you, Buffer has done all sorts of research for you and rounded up eight key guidelines to follow when creating marketing content for Instagram. Here’s what they recommend:

1. Younger audiences like relevant, relatable and creative content.
Instagram’s user base is primarily 18-29 year olds and more women use the platform than men, according to the Pew Research Center. This demographic is fond of inspiring, beautiful and unique content. If you can create high-quality images and videos that can be described as “current, creative and useful” – the top three words used teens and young adults used to describe Instagram – you’ll be in good shape.

2. Post consistently, not constantly.
If you stick to a regular posting schedule and publish well-made posts, engagement will follow. Irregular, low-quality, constant posts won’t do you any favors. In fact, it may drive followers away if your posts becoming a nuisance and/or don’t measure up to others.

3. Post when it works best for you.
When’s the best time to post on Instagram? No one really knows; research varies. Make your own schedule based on what you’ve seen work for your audience.

4. Don’t neglect Instagram Stories!
Snapchat was all the rage for a while, but Instagram Stories are slowly taking over. According to Techcrunch, Instagram stories generated an average of 35 percent more views for brands than Snapchat.

Another study found some Instagram users pay more attention to stories than posts, too. Maximize engagement by posting a story every so often. Not sure how to create amazing story content for your brand? Free template resources, such as this one, can get you started.

5. Add hashtags and location tags.
These are tools to help users find your content. Use them when you can.

TrackMaven found nine hashtags seems to be the magic number for maximizing post engagement. Just don’t be obnoxious. However, use too many and your posts may be hidden from the hashtags feeds if they appear “spammy.”

6. Create a mix of videos and images.
Videos took over Facebook, and that may be Instagram’s fate, according to L2 and News Whip studies. However, whether videos will outperform images on Instagram depends on each brand’s followers. Experiment with videos and compare their performance with your image posts. The data will reveal what your followers prefer.

Read also: How to automate your Instagram posts to maximize results

7. Utilize user-generated content.
Big brands such as Ben & Jerry’s and GoPro collect the best customer-created photos taken of their products and repost them to their Instagram accounts – with great engagement success, too.

If you’ve noticed consumers frequently tag your company in pictures relevant to your product and brand, experiment with this strategy. It could be a great (and simple) way to expand your reach and reward consumer loyalty.

8. Caption lengths can vary.
Don’t make your captions longer or shorter than need be. The point of a caption is to convey a message, and this can be done in many ways: From a lengthy text story to a handful of emojis.

Instagram recommends keeping captions to 125 characters or less so users don’t have to click “read more,” but don’t forgo important details in an effort to be concise. Once again, quality versus quantity.

Continue Reading

Real Estate Marketing

LinkTree is one of many tools social marketers need

(MARKETING NEWS) When it comes to social media marketing, there are ways to get more coverage than just your feed — linktree is one of them.

Published

on

linktree

If you’re a marketer, especially in any sort of lifestyle or cultural space, the benefits of Instagram are undeniable. From its visual format to its fast-growing user base, Instagram is becoming a go-to visual media platform in an era where audiences are eager for it.

There’s just one problem; turning that attention into engagement is difficult. Links back to stories can only be shared in your profile bio, instead of within specific posts. For content marketers and publishers, changing out links at least once a day can be a hassle.

Thankfully, there are tools out there to help overcome these issues, no matter what your budget might be. We can look at LinkTree and LikeShop for two distinct examples of that range.

Both tools offer a standalone web page, with its own URL, where users can access an assortment of articles from a publisher. Each article is linked using a picture that a user would see on the publisher’s Instagram, and the user can access a historical archive of all articles in one place.

Best of all, you never have to change out a link in your profile; much like a custom URL shortener, your users can access the content you want them to see through one single URL.

Logistical benefits aside, publishers also enjoy data feedback through LikeShop and LinkTree. Depending on the tool used, you can see traffic numbers broken down by article, by day, etc.

These tools also allow you to customize the visuals and templates of your landing page, so that your brand experience is more consistent across these social media touch points.

LikeShop has been around for a while as an enterprise solution.

You can find its technology employed by Conde Nast publishers, such as Pitchfork and Vanity Fair, along with a host of others. As such, pricing isn’t openly disclosed, either on or off their website (that’s code for “it’s probably really expensive”).

However, it does have the most features of the two solutions. Mainly, Instagram publishers who push product can insert commercial links directly into their posts, to help increase conversions.

LinkTree is a newcomer to the game, and they are looking to bring a more affordable solution to market. In addition to offering a standalone free tier of service, they also offer a pro package for $6 per month. The pro plan gives you more customization and tracking options.

Whichever one works for you, these tools are a great investment for making your social media following engage with your website content, be it educational or commercial.

Continue Reading

Emerging Stories

Get The Real Daily
in your inbox

subscribe and get news and EXCLUSIVE content to your email inbox