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Social media image size cheat sheet and modern use tips

Social media rules and regulations change frequently, so get the scoop on the latest and your online presence will be better for it.

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With each passing year, technology becomes more and more important. With that, social media has become a huge necessity when trying to market your business, your brand, or yourself. When trying to make a presence on the Internet, you have to make sure that you’re looking your best. This is achieved by having well-sized and appealing photos on your social media page.

As technology develops, social media templates develop as well in an effort to keep users feeling engaged. This new, new layouts for the variety of social media outlets have been switched up and setupablogtoday.com gives us the inside look at the best ways to size your photos.

1. Twitter

  • The page size is set at 1280 x 1024.
  • Header photo: 1500 x 500 – Image guidelines: recommended 1500 x 500 px; Maximum file size of 10MB; Use JPG, GIF, or PNG.
  • Profile photo: 400 x 400 (displays at 200 x 200) – Image guidelines: square image, recommended 400 x 400 pixels; Maximum file size 100KB; Use JPG, GIF, or PNG.
  • In-stream photo: 440 x 220 – Image guidelines: Minimum to appear expanded 440 x 220 pixels; Maximum to appear expanded 1024 x 512 pixels; Appears in stream collapsed at 506 x 253 pixels; Maximum file size of 5MB for photos and 3MB for animated GIFS.

2. Facebook

  • Profile image: 180 x 180 px – Image guidelines: Must be at least 180 x 180 pixels; Photo will appear on page as 160 x 160 pixels; Photo thumbnail will appear throughout Facebook at 32 x 32 pixels – Notes: The photo represents you or your brand and will appear on your timeline layered over your cover photo; It will also appear when you post to others’ walls or write comments.
  • Highlighted image: 1200 x 717 px – Image guidelines: Will appear on your page at 843 x 504 pixels; Choose a higher resolution for best quality.
  • Cover photo: 851 x 315 px – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
  • Shared images: 1200 x 900 – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
  • Shared link: 1200 x 627 – Image guidelines: Recommended upload size of 1200 x 627; Square photo a Minimum of 154 x 154 in feed, Square photo a Minimum of 116 x 116 on page, Rectangular photo a Minimum of 470 x 246 in feed, Rectangular photo a Minimum of 484 x 252 on page. Note: Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

3. Google+

  • Profile image: 250 x 250 – Image guidelines: Minimum 120 x 120 pixels; Recommended 250 x 250 pixels; Maximum not listed (a 20MB photo at 5200 x 5300 pixels was able to be uploaded); JPG, GIF, or PNG. Note: You upload your image in a square format and then going render it into your page as a circle, so make sure you choose a photo that will not cut out your face.
  • Shared image: 497 x 373 – Image guidelines: Appears in home stream and on page at a width of 426 pixels (height is scaled); Minimum width of 497 pixels (will scale the height for you); Maximum upload 2048 x 2048 px; Shared link – 150 x 150 (thumbnail).
  • Cover image: 1080 x 608 – Image guidelines: Recommended 1080 x 608 pixels; Minimum 480 x 270 pixels; Maximum 2120 x 1192 pixels; Note: the cover photo may be the biggest on your page. Shared image: 150 x 150 – Image guidelines: Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).

4. Instagram

  • Profile image: 110 x 110 – Image guidelines: Appear on your home page at 110 x 110 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
  • Photo thumbnails: 161 x 161 – Image guidelines: The thumbnails will appear on the page at 161 x 161 pixels; Square photo – make sure to maintain an aspect ratio of 1:1.
  • Photo size: 640 x 640 – Image guidelines: The size of Instagram images has been increased to 640 x 640 pixels; Instagram still scales these photos down to 612 x 612; Appear in feed at 510 x 510 pixels.

5. Pinterest

  • Profile image: 165 x 165 – Image guidelines: Appears at 165 x 165 pixels on home page; Appears at 32 x 32 pixels on the rest of Pinterest; Maximum of 10MB.
  • Pin sizes: 236 width in pixels – Image guidelines: Pins on main page appear as 236 pixels (height is scaled); Pins on board appear as 236 pixels (height is scaled); Expanded pins have a minimum width 600 pixels (height is scaled).
  • Board display: 222 x 150 – Image guidelines: 222 x 150 pixels (large thumbnail); 55 x 55 (smaller thumbnail). Note: choose a well-sized image in order to attract attention.

6. Tumblr

  • Profile image: 128 x 128 px – Image guidelines: Minimum 128 x 128 pixels; JPG, GIF, PNG, or BMP. Note: the profile image will appear as an icon next to your posts. It will also appear on your page, depending on your profile layout. Make sure to choose an image that fits both the icon shape and the profile shape.
  • Image posts: 570 x 750 – Image guidelines: Dash images sizes max at 1280 x 1920, and show in feeds at 500 x 750; Images cannot exceed 10MB; Animated GIFS must be under 1MB and max at 500 pixels.

7. YouTube

  • Video uploads: 1280 x 760 – Video guidelines: Videos must maintain a 16:9 aspect ratio; In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
  • Channel cover photo: 2560 x 1440 – Image guidelines: With YouTube’s many different platforms and devices, it is important to have a photo optimized for any viewing – Display sizes – Tablet display: 1855 x 423; Mobile display: 1546 x 423; TV display: 2560 x 1440; Desktop: 2560 x 423; 1546 x 423 – pixels are always visible.

8. LinkedIn

  • Standard logo: 100 x 60 – Image guidelines: 100 x 60 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: One of the two brand logos that should be uploaded is a business logo.
  • Banner image: 646 x 220 (minimum) – Image guidelines: Minimum 646 x 220 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: Banner images were recently implemented and are very prominent on a LinkedIn profile; use this as a way to attract users to your business.
  • Career cover photo: 974 x 300 – Image guidelines: Minimum 974 x 300 pixels; Maximum 2MB; Landscape layout; PNG, JPG, or GIF. Note: This is the largest image on a LinkedIn page, use a picture that will speak to your company and will appeal to potential employees.
  • Square logo: 150 x 50 – Image guidelines: 50 x 50 pixels (resized to fit); Maximum 2MB; PNG, JPG, or GIF. Note: This is the image that will show up when your company is searched. Therefore, use something recognizable.

Visual breakdown of all size requirements:

2015-social-media-image-sizes-infographic

#SMimagesizes

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Taylor is a Staff Writer at The American Genius and has a bachelor's degree in communication studies from Illinois State University. She is currently pursuing freelance writing and hopes to one day write for film and television.

Real Estate Marketing

How to get a 9 star rating on Zillow when you’re limited to 5 stars

(MARKETING) When you’re limited to just a few stars on Zillow or similar sites, how do you prove to the public that you’re worth many more stars?

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five stars on zillow

Let’s say that you ask all of your customers to rate you on Zillow. Let’s say that you think it’s the best site since sliced bread (or you hate it, whatever, that matters not in this scenario).

But let’s also say that you’re either an overachiever or a smartass and you believe that your five star rating is simply too low and that you have actually earned more stars throughout your stellar career.

What do you do? How do you break out of the “Five Star Zone” without paying people to rate and rank you and without bribing Zillow?

You get creative.

Enter Frank Llosa, Esq., Broker of Frankly Real Estate, who is both hated and revered for his endless pushing of the envelope. Years ago, he figured out a way around the five star rating system on Zillow without any cash exchanging hands.

How? Behold:

Llosa did this stunt long ago, but Zillow never shut him down (and if they had, he’s used to his shenanigans being stifled).

Will Zillow shut you down if you try this? Probably.

While hilarious, it does prove that the web doesn’t limit the creative, rather, it unveils the endless opportunities to capture consumers’ attention – wouldn’t you take a second look at a 9-star agent on Zillow? I sure would!

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Real Estate Marketing

Tweetcat for Twitter organizes your timeline, makes it easier market

Never miss an important tweet again with Tweetcat, an app designed to organize your timeline.

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qualify leads

Virtually every form of social media utilizes a newsfeed or timeline format. This is set in place to allow users to view information from those the follow in a, normally chronological, fashion.

Depending on how many people you follow, it may sometimes be impossible to constantly stay on top of everything that’s posted in your social world. This is particularly difficult with Twitter.

How can you stay up-to-date on Twitter?

Because Twitter operates in a 140-character sphere, updates are seemingly constant. Tweets, photos, and videos go up in a moment’s notice, making it hard to keep up if you only check in every few hours.

But the thing is, do we want to see all of that content? While we consciously choose everyone that we follow, does that necessarily mean we want to be with them every step of the virtual way?

Based on the amount of accounts I have muted, I’m going to venture to guess: no. Sometimes people, or brands, have a habit of tweeting too frequently, which may be a turn-off but not necessarily grounds for an un-follow.

Twitter meets organization

While you may appreciate everyone that you follow, it is unlikely that every single tweet is something that you care about seeing. The constant updates may be easier to digest if there were something to keep Twitter organized.

Tweetcat is attempting to be that form of organization. Operating as an app, Tweetcat’s purpose is to organize your timeline by allowing you to create custom topics.

Categorize your tweets

You are able to create topic categories (i.e. business, music, sports, etc.) that will become color-coded. Tweetcat then sorts out your interests and places the appropriate tweets in the appropriate categories.

This not only helps to weed out the information you do not care to see, but it allows better access to the content you actually care about. Who knows what you may be missing in the disarray that is your current timeline?

Once categories are created and the tweets are sorted, they become accessible at the bottom of the Tweetcat app, which integrates your Twitter account. Available for both Androids and iPhones, the Tweetcat app strives to keep Twitter users organized and seeing the content that they are interested in.

#Tweetcat

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Real Estate Marketing

Real estate drone videography is falling far short of this glorious example

Drone videography is stunning, but the real estate industry could be utilizing the technology to a much greater extent; here’s one breathtaking example to aspire to!

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drone videography

A stunning new short film, “Austin by Air: An Aerial Documentary” gives viewers the opportunity to see Austin from a bird’s eye view and, hopefully, will inspire the real estate industry to consider incorporating aerial videography into their marketing.

Photographer and post-production technician Gerard Juarez has been working on a drone related startup, and decided, as a side project, to make a film featuring breathtaking aerial shots of Austin’s skyline, of kayakers on the river, and of the early morning traffic-less streets around the University of Texas. He attended a drone piloting training program to big up his skills before hitting the skies to create the impressive documentary. His goal was to “showcase” the city of Austin, and he hopes that the film “will have a little promotional value for the city.”

Tip: watch this video in full screen with the sound on.

How the industry could catch up

We’ve been talking about drones for some time now.

Here at The Real Daily, we’ve long been tracking the technological and legal progress of drones. The Federal Aviation Administration currently prohibits the use of drones for the purposes of selling real estate. However, this could change as soon as this year. In 2012 the FAA Modernization and Reform Act asked the FAA to come up with clear regulations regarding the commercial use of unmanned aerial vehicles; these regulations are due at the end of September. We recommend staying abreast of these developments, as drones could one day become an important tool for the real estate industry.

Real estate brokers with enough capital to work with could hire quality videographers to make films similar to Juarez’s documentary, which would show potential clients a whole new perspective on their cities and neighborhoods. Aerial photography is a great way to show off what makes a city or town unique, and to give people a wide-angle view of standout architectural and natural features. Such videos could be shared via hyper-local content blogs and websites to draw in new home owners.

I found “Austin by Air” to be a beautiful and inspiring way to view a city; similar videos on real estate websites could make a big impression on potential clients.

#DroneVideography

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