Reaching your target demographic on social media can be difficult even when you know exactly who you’re looking for, to say nothing of when you can only approximate.
While this still isn’t an exact science, one app—Narrow, by a company of the same name—may be the solution to your Twitter campaign’s shortcomings.
On the Straight and Narrow
At first glance, Narrow looks like another Twitter analytics tool; however, what sets Narrow apart from its competitors is its automation. In addition to finding and tracking your target demographic through a combination of location, keywords, and hashtags, Narrow will like and retweet posts from users that fit into your established demographic in order to redirect them to your profile.
If that isn’t enough to pique your interest, you can also use keywords to find relevant users’ bios and follow their profiles, which is a proven growth technique.
Naturally, Narrow keeps you up to date with built-in analytics that show which hashtags and keywords net the highest success, all while continuing to interact with users based on your informed input. The ostensible result is a higher level of engagement with your target audience, more followers for your brand, and a better understanding of your brand’s target audience.
How it Works
After choosing a monthly payment plan—which come in flavors of $19/month for one Twitter account, $49/month for three accounts, and $99/month for 10 accounts—all you have to do is link your Twitter account(s), plug in the keywords and hashtags you want the app to interact with, and—no, wait, that’s all you have to do.
As one might reasonably expect, you can look into your progress on Narrow’s dashboard at any time, allowing you to drop unsuccessful keywords, prioritize the more successful ones, and view your overall conversion rates for each Twitter profile you manage.
It’s worth noting Narrow’s to-date involvement: according to the developers’ website, Narrow is used by companies like Forbes, MSNBC, and Entrepreneur. Given the bevy of useful resources this app boasts, you might want to consider adding your site to that list.
Narrow starts out at 19.99/month for one Twitter account. Even if you aren’t looking for a growth resource right now, do yourself a favor and head over to the site to check it out.