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Why most good leaders use the 24×3 optimism method

(MARKETING) How this simple optimism method could radically change the way you lead your company, be it a team of three or 300.

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There is a critic in all of us

That biting, guilt-inducing voice that says you can’t, and that won’t work.

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It’s an abrasive voice, one that explodes before rational thought, one that puts others down before it pulls them up.

Don’t drink the hater-ade

We may argue that so many responsibilities tug at us that it may simply be self preservation that turns on our pessimism, fear of the unknown, aversion to change.

We live in a world of critics, in a society of naysayers, so why shouldn’t we join them?

Trusting our negative guts can be toxic to a life of innovation, and perhaps the next great idea is something that today you’re sure just won’t work.

Practice makes perfect

Optimism is practice, just like any good habit, and parents and managers and executives everywhere could use a good dose.

Think about optimism using the 24/3 rule, a term coined by Venture Capitalist, CEO and author Anthony Tjan.

It’s name makes it sound way more complicated than it actually is but he provides a practical path to put optimism into daily practice.

Pretend you’re a turtle

When you first hear an idea, try to wait 24 seconds before you respond negatively. Think of every possible reason why this could be the right idea, the best possible plan, and save your criticism for a half a minute later.

Talk through the good and when 24 seconds are up, you’re welcome to say why that’s the worst idea you’ve ever heard.

Work your way up to 24 minutes of optimistic thinking, and then 24 hours. The goal here is to mull over an idea for an entire day before knocking it down. Sounds Zen doesn’t it?

Take 24 seconds to consider this approach, too

Before your cynical brain takes over and you poo-poo this concept for wasting too much time, think about the last time you gave an idea to your manager or partner or friend and they shot it down immediately.

Wouldn’t it feel better if they really considered your thoughts, sat back and validated why it might work?

Wouldn’t it be nice if they took the day to really consider the possibilities? And wouldn’t it be valuable if the positives from your idea were repurposed and used to come up with a solution?

Equipping you for life

It’s not only a valuable management tool but it’s an important tool in life.

Optimism and hope are the entrepreneurs most powerful assets, they draw the starting line in any committed relationship, and they are a managers best friend.Click To Tweet

By seeing the future with rose tinted glasses and consciously considering the good in everything, you can change your own outlook.

The power of positivity

You can train your brain to think about the wild what-ifs, the myriad of possibilities. You can train your brain to consider a future full of innovations that just might work.

And if you’re the person who considers every idea, then you won’t you won’t be the one to miss out on anything that could be the next big invention. Naysayers will almost always reject an innovative future. You don’t have to.

#AvoidTheHaterade

C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

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Real Estate Marketing

URL shortener: Once clicked, you can retarget ads across social networks

(MARKETING NEWS) This new tool helps expand your brand with a simple URL shortener that then lets you retarget site visitors. Bingo!

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The URL shortener is a must-have piece of the toolkit for the social media marketing age. PixelMe is a combination of a tried and true URL shortener with a retargeting pixel in every link to help your marketing efforts. Bingo!

If you’re not #intheknow, retargeting is a form of online advertising that uses cookies to help you advertise to your visitors while they browse the web. Basically, a piece of Javacript, a “pixel” is placed on the browser as a cookie. The cookie then notifies retargeting platforms to serve specific ads.

Usually, it’s part of an overall marketing strategy to help capture potential customers who visit your site, but don’t necessarily check out or become customers. Combined with content marketing and targeted displays, it can help get more people back to your site and ultimately become customers. In terms of numbers, if only two percent of customers normally convert on first visit, the ability to retarget gives you a better shot at the other 98 percent.

Key features of this tool beyond link shortening include: Measurement, with links analytics to help you determine what is working; Custom Domains with branded short domains; the ability to include single or multi-pixels so you can retarget with multiple ad platforms; bulk import that lets you quickly add multiple links and then share them from the dashboard; customized slugs edits (to the last part of the URL); a custom 404 screen if you have a dead link; and team member collaboration if you have a small marketing team coordinating your efforts.

The effectiveness of PixelMe comes from its development (a great story pulled from the blog here) with specific use cases in mind.

Influencer marketing (which we’ve written about: check it out here) for example, is often a one-time marketing exposure – with PixelMe, the campaign audience gets retargeted so you get more ROI on working with influencers.

PixelMe starts at $10 per month (with up to 200 shortened links a month and one pixelID); and goes all the way to $79/dollars a month (for 15 pixel IDs, 10 team members, and 5,000 links per month). At three pricing levels, practitioners of all kinds can find marketing benefits.

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Real Estate Marketing

Smartphone device plugs in to create 720 ° VR-ready home tours

(MARKETING) VR was once seen as a futuristic novelty, but with the rapid adoption rates, adding this to your toolbox could quickly set you ahead of your competitors.

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VR Maker

Accuracy is an important aspect of any real estate listing, which is why an app called VR Maker may soon become your new best friend.

VR Maker allows you to create a 360° presentation right from your smartphone, creating a seamless virtual reality experience in minutes. Such a presentation allows your clients to view properties’ interiors in crystal-clear detail, thereby removing some of the mystery from your real estate listings and bringing you closer to making a sale.

The way that the VR Maker works is simple: after signing up at iStaging website, you receive a 720° camera attachment for your smartphone (both iOS and Android are supported) along with a rotator unit on which you mount your smartphone. With the VR Maker app installed, all you have to do is make sure that everything is connected and tap “Capture”—VR Maker and the free equipment will do the rest of the work.

“The work” in the above context is quite impressive. VR Maker creates distortion-free 360° images of entire rooms with ease, allowing you to make a virtual house tour for which clients never have to leave the comfort of their homes. This footage also means that you don’t have to worry about uploading 100 photos at a time to make sure that every angle is covered—you can most likely cover the average house in one to two shots per room.

Having 360° footage of your properties isn’t necessary, but it lends a degree of credibility to your listings; after all, it’s hard to hide shortcomings in a home’s guest bathroom when one can see the entirety of the room. Similarly, having a high-definition, comprehensive view of the property gives you a leg up on the competition, and it certainly doesn’t dissuade clients from checking in.

Your clients’ comfort aside, using VR Maker will prove to be a huge time- and resource-saver for you as well, given that the app and equipment take little pre-existing knowledge to use and the shooting process is significantly more efficient than is traditional real estate photography. If you’re interested, head over to the iStaging website today to check out their demo.

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Real Estate Marketing

Want successful Instagram marketing campaigns? Follow these 8 tips

(SOCIAL MEDIA) Instagram has blossomed and more users means a shifting culture – here’s how to adjust your strategy.

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Instagram feeds update fast and there’s a new face-altering filter available each week. Users have figured out how to attract massive followings and even become “Instagram Famous.”

So how should brand marketing efforts fit the attractive, square mold?

Lucky for you, Buffer has done all sorts of research for you and rounded up eight key guidelines to follow when creating marketing content for Instagram. Here’s what they recommend:

1. Younger audiences like relevant, relatable and creative content.
Instagram’s user base is primarily 18-29 year olds and more women use the platform than men, according to the Pew Research Center. This demographic is fond of inspiring, beautiful and unique content. If you can create high-quality images and videos that can be described as “current, creative and useful” – the top three words used teens and young adults used to describe Instagram – you’ll be in good shape.

2. Post consistently, not constantly.
If you stick to a regular posting schedule and publish well-made posts, engagement will follow. Irregular, low-quality, constant posts won’t do you any favors. In fact, it may drive followers away if your posts becoming a nuisance and/or don’t measure up to others.

3. Post when it works best for you.
When’s the best time to post on Instagram? No one really knows; research varies. Make your own schedule based on what you’ve seen work for your audience.

4. Don’t neglect Instagram Stories!
Snapchat was all the rage for a while, but Instagram Stories are slowly taking over. According to Techcrunch, Instagram stories generated an average of 35 percent more views for brands than Snapchat.

Another study found some Instagram users pay more attention to stories than posts, too. Maximize engagement by posting a story every so often. Not sure how to create amazing story content for your brand? Free template resources, such as this one, can get you started.

5. Add hashtags and location tags.
These are tools to help users find your content. Use them when you can.

TrackMaven found nine hashtags seems to be the magic number for maximizing post engagement. Just don’t be obnoxious. However, use too many and your posts may be hidden from the hashtags feeds if they appear “spammy.”

6. Create a mix of videos and images.
Videos took over Facebook, and that may be Instagram’s fate, according to L2 and News Whip studies. However, whether videos will outperform images on Instagram depends on each brand’s followers. Experiment with videos and compare their performance with your image posts. The data will reveal what your followers prefer.

Read also: How to automate your Instagram posts to maximize results

7. Utilize user-generated content.
Big brands such as Ben & Jerry’s and GoPro collect the best customer-created photos taken of their products and repost them to their Instagram accounts – with great engagement success, too.

If you’ve noticed consumers frequently tag your company in pictures relevant to your product and brand, experiment with this strategy. It could be a great (and simple) way to expand your reach and reward consumer loyalty.

8. Caption lengths can vary.
Don’t make your captions longer or shorter than need be. The point of a caption is to convey a message, and this can be done in many ways: From a lengthy text story to a handful of emojis.

Instagram recommends keeping captions to 125 characters or less so users don’t have to click “read more,” but don’t forgo important details in an effort to be concise. Once again, quality versus quantity.

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