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Real Estate Marketing

Gnarbox: Edit, share HD videos and photos in the field without lugging your laptop around

(MARKETING NEWS) Getting high quality video and photos out while you’re in the field is tough without extra gear, a laptop and so forth. Gnarbox solves that conundrum.

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Up your marketing game

Photo and video editors will know getting work done on-the-go is no simple task. One of the biggest problems photographers have is that you have to wait until they have their laptops in order to edit and upload most of your photos, which slows down the time it takes from getting the shot to sharing it.

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While you have the option of carrying equipment with you, bulky laptops and other hardware can be cumbersome; not to mention, they can get damaged in the process.

Gnarbox offers a modern solution to this problem

Gnarbox is hoping to be the one-stop-shop for photographers on the go. It replaces the bulky laptop by putting everything a photographer might need inside a small, durable device and a smartphone app.

The product crams the power of a laptop into a portable, rugged device that can fit in your pocket. You can use it to review and edit your content right on your phone without relying on your phone’s storage or processing power.

It’s a mini computer, you guys

Essentially, Gnarbox is a mini computer that’s designed as a tool for backing up, viewing, sorting, and editing content. To use it, you simply plug your camera or memory card into the device (via USB3, SD, or microSD), connect your phone to the Gnarbox hotspot, and then open up the Gnarbox app.

Your photos and videos will be downloaded to Gnarbox, and you can organize the files, edit them in full resolution, and share them — all from within the app on your phone.

Because the unit has its own quad-core 2.2-GHz CPU, GPU, and 4GB of memory, all the work happens within the device, and it never taxes a connected phone or tablet’s processor. The Gnarbox serves content via a 300 Mbps Wi-Fi connection in their native resolutions and frame rates, and Gnarbox says the overall experience is speedier than other camera-to-phone connections.

Plus, is the entire Gnarbox unit is waterproof and weather resistant, and the rechargeable battery can last six to eight hours.

Originally built to make GoPro better

Co-founded by Tim Fees, Gnarbox was originally meant to be a way to allow people to get content off their GoPro cameras. However, Gnarbox’s application applies to other camera users as well.

Anyone from vacationers who want to share photos and videos while on their trip, to pro photographers who need to quickly edit and send content to clients can use Gnarbox.

#gnarbox

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

Real Estate Marketing

URL shortener: Once clicked, you can retarget ads across social networks

(MARKETING NEWS) This new tool helps expand your brand with a simple URL shortener that then lets you retarget site visitors. Bingo!

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The URL shortener is a must-have piece of the toolkit for the social media marketing age. PixelMe is a combination of a tried and true URL shortener with a retargeting pixel in every link to help your marketing efforts. Bingo!

If you’re not #intheknow, retargeting is a form of online advertising that uses cookies to help you advertise to your visitors while they browse the web. Basically, a piece of Javacript, a “pixel” is placed on the browser as a cookie. The cookie then notifies retargeting platforms to serve specific ads.

Usually, it’s part of an overall marketing strategy to help capture potential customers who visit your site, but don’t necessarily check out or become customers. Combined with content marketing and targeted displays, it can help get more people back to your site and ultimately become customers. In terms of numbers, if only two percent of customers normally convert on first visit, the ability to retarget gives you a better shot at the other 98 percent.

Key features of this tool beyond link shortening include: Measurement, with links analytics to help you determine what is working; Custom Domains with branded short domains; the ability to include single or multi-pixels so you can retarget with multiple ad platforms; bulk import that lets you quickly add multiple links and then share them from the dashboard; customized slugs edits (to the last part of the URL); a custom 404 screen if you have a dead link; and team member collaboration if you have a small marketing team coordinating your efforts.

The effectiveness of PixelMe comes from its development (a great story pulled from the blog here) with specific use cases in mind.

Influencer marketing (which we’ve written about: check it out here) for example, is often a one-time marketing exposure – with PixelMe, the campaign audience gets retargeted so you get more ROI on working with influencers.

PixelMe starts at $10 per month (with up to 200 shortened links a month and one pixelID); and goes all the way to $79/dollars a month (for 15 pixel IDs, 10 team members, and 5,000 links per month). At three pricing levels, practitioners of all kinds can find marketing benefits.

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Real Estate Marketing

Dark data may be the key to your locked potential

(MARKETING NEWS) The key to a solid marketing campaign could be dark data if anyone can figure out how to actually use it.

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One trend that marketers and entrepreneurs alike are trying to utilize is the mining of dark data from social media. It may sound like something a supervillain in a made-for-TV movie may use to “hack the mainframe,” but it may be the crux of your next marketing strategy.

Research firm Gartner defines dark data as “information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes.”

This data is frequently unstructured, making it difficult to utilize effectively. Structured data is easy to analyze, it populates spreadsheets after a customer enters their information on your website and other clear roads of analysis.

Unstructured data, in contrast, is information that may be collected but its not utilized effectively. Almost 90 percent of unstructured dark data falls through the cracks and is never put to use. One big source of unstructured data is social media posts.

Customers will share insights into your business and brand through their posts about their purchasing habits. This is frequently done through not just through the selfie, but the captions associated with the photo as well.

A picture can tell a lot of information to people (what times of items you sell, their quality, and their overall experience) but the caption can help you understand more what their attitude towards those events are.

A picture may show an attractively plated meal, but the caption may talk about how there was a long wait for the food as well as poor customer service. These captions, and subsequent comments, can offer a keen insight into what people like and dislike about your brand called sentiment analysis.

Sentiment analysis can be utilized to understand attitudes toward your brand, and there’s multiple ways you can go about this. One method of analysis is through the building of word clouds which examine the most used words in a few days of dark data. Pro-marketers can easily pull dark data from those who like or follow a business’ social pages into software which can do the legwork for you.

Small business owners have some options that are less sophisticated but can still do sentiment analysis of dark data effectively.

The IProspect blog suggests to use “a blend of monitoring tools,” many of them free, to complete a sentiment analysis.

A better understanding of dark data means you aren’t limited to just basic social media analysis tools. With these concepts, you too can illuminate your dark data and shine some light on future prospects.

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Real Estate Marketing

Smartphone device plugs in to create 720 ° VR-ready home tours

(MARKETING) VR was once seen as a futuristic novelty, but with the rapid adoption rates, adding this to your toolbox could quickly set you ahead of your competitors.

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VR Maker

Accuracy is an important aspect of any real estate listing, which is why an app called VR Maker may soon become your new best friend.

VR Maker allows you to create a 360° presentation right from your smartphone, creating a seamless virtual reality experience in minutes. Such a presentation allows your clients to view properties’ interiors in crystal-clear detail, thereby removing some of the mystery from your real estate listings and bringing you closer to making a sale.

The way that the VR Maker works is simple: after signing up at iStaging website, you receive a 720° camera attachment for your smartphone (both iOS and Android are supported) along with a rotator unit on which you mount your smartphone. With the VR Maker app installed, all you have to do is make sure that everything is connected and tap “Capture”—VR Maker and the free equipment will do the rest of the work.

“The work” in the above context is quite impressive. VR Maker creates distortion-free 360° images of entire rooms with ease, allowing you to make a virtual house tour for which clients never have to leave the comfort of their homes. This footage also means that you don’t have to worry about uploading 100 photos at a time to make sure that every angle is covered—you can most likely cover the average house in one to two shots per room.

Having 360° footage of your properties isn’t necessary, but it lends a degree of credibility to your listings; after all, it’s hard to hide shortcomings in a home’s guest bathroom when one can see the entirety of the room. Similarly, having a high-definition, comprehensive view of the property gives you a leg up on the competition, and it certainly doesn’t dissuade clients from checking in.

Your clients’ comfort aside, using VR Maker will prove to be a huge time- and resource-saver for you as well, given that the app and equipment take little pre-existing knowledge to use and the shooting process is significantly more efficient than is traditional real estate photography. If you’re interested, head over to the iStaging website today to check out their demo.

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