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If you can fix the data ecosystem, you can win $25k — forreal!

(MARKETING NEWS) The Real Estate data ecosystem is so awry that the Real Estate Standards Organization is putting $25K behind a competition to improve it.

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REWARDING INNOVATION

Ready to revolutionize the real estate ecosystem? Need an extra $5k in your pocket? How about $10k? Well Thinky McThinkersons, start your brain engines, The Real Estate Standards Organization, or RESO, just announced its first-ever data competition sponsored by Realtors Property Resource®.

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There’s a quick turnaround for the competition as it begins September 17at 12:00am PST and wraps up October 16th with a live demonstration in front of a panel of distinguished industry judges at the Pendry Hotel in San Diego, during the RESO fall conference.

DATACOMP DETAILS

Per the official rules of the RESO DataComp, submissions can come from all technology sections, including, but not limited to mobile, web, VR, AR, device, hardware, and drone. Above all, the most important requirement listed: entries must select at least one RESO Web API v1.0.2 Compliant Provider.

The RESO Datacomp is open to all tech companies, startups, universities, colleges, and incubators from outside of the real estate industry in an effort to utilize fresh perspectives on the real estate ecosystem through the RESO web API.

Basically, the competition is open to anyone and everyone: as long as you’re at least 18 years of age and a legal U.S. resident.

The complete Datacomp rules can be downloaded at the RESO website here.

Individual entries as well as teams of up to five members may submit an entry and registration must be completed online and by October 16th via Eventbrite.

PRIZES AND CRITERIA

The competition is giving away a total of $25,000 in cash prizes for the following categories:

$10,000 USD for Best Startup
$5,000 USD for Best use of Listing Data
$5,000 USD for Best use of Non-Listing Data
$5,000 USD for Crowd Favorite

The judging criteria is as follows:
· 30% Originality: Considering the current real estate technology ecosystem, how unique is this product?
· 30% Execution: How well was this product executed on both the front end and back end?
· 25% Data Use: How well was a RESO compliant API used in this product?
· 15% Presentation: How well does the Participant describe and demonstrate their product to the audience and Judging Panel during the Demo?

The small print

There is an optional $25 entry fee which RESO will donate to a non-profit, though no specific organization has been named just yet.

Registration is limited to “just over” 300 participants with further details available online. May the odds be ever in your favor.

#RESODataComp

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Ashe Segovia is a Staff Writer at The American Genius with a Bachelor of Arts in Communications from Southwestern University. A huge film nerd with a passion for acting and 80's movies and synthpop; the pop-cultural references are never-ending.

Real Estate Marketing

How to get a 9 star rating on Zillow when you’re limited to 5 stars

(MARKETING) When you’re limited to just a few stars on Zillow or similar sites, how do you prove to the public that you’re worth many more stars?

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Let’s say that you ask all of your customers to rate you on Zillow. Let’s say that you think it’s the best site since sliced bread (or you hate it, whatever, that matters not in this scenario).

But let’s also say that you’re either an overachiever or a smartass and you believe that your five star rating is simply too low and that you have actually earned more stars throughout your stellar career.

What do you do? How do you break out of the “Five Star Zone” without paying people to rate and rank you and without bribing Zillow?

You get creative.

Enter Frank Llosa, Esq., Broker of Frankly Real Estate, who is both hated and revered for his endless pushing of the envelope. Years ago, he figured out a way around the five star rating system on Zillow without any cash exchanging hands.

How? Behold:

Llosa did this stunt long ago, but Zillow never shut him down (and if they had, he’s used to his shenanigans being stifled).

Will Zillow shut you down if you try this? Probably.

While hilarious, it does prove that the web doesn’t limit the creative, rather, it unveils the endless opportunities to capture consumers’ attention – wouldn’t you take a second look at a 9-star agent on Zillow? I sure would!

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Real Estate Marketing

Tweetcat for Twitter organizes your timeline, makes it easier market

Never miss an important tweet again with Tweetcat, an app designed to organize your timeline.

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Virtually every form of social media utilizes a newsfeed or timeline format. This is set in place to allow users to view information from those the follow in a, normally chronological, fashion.

Depending on how many people you follow, it may sometimes be impossible to constantly stay on top of everything that’s posted in your social world. This is particularly difficult with Twitter.

How can you stay up-to-date on Twitter?

Because Twitter operates in a 140-character sphere, updates are seemingly constant. Tweets, photos, and videos go up in a moment’s notice, making it hard to keep up if you only check in every few hours.

But the thing is, do we want to see all of that content? While we consciously choose everyone that we follow, does that necessarily mean we want to be with them every step of the virtual way?

Based on the amount of accounts I have muted, I’m going to venture to guess: no. Sometimes people, or brands, have a habit of tweeting too frequently, which may be a turn-off but not necessarily grounds for an un-follow.

Twitter meets organization

While you may appreciate everyone that you follow, it is unlikely that every single tweet is something that you care about seeing. The constant updates may be easier to digest if there were something to keep Twitter organized.

Tweetcat is attempting to be that form of organization. Operating as an app, Tweetcat’s purpose is to organize your timeline by allowing you to create custom topics.

Categorize your tweets

You are able to create topic categories (i.e. business, music, sports, etc.) that will become color-coded. Tweetcat then sorts out your interests and places the appropriate tweets in the appropriate categories.

This not only helps to weed out the information you do not care to see, but it allows better access to the content you actually care about. Who knows what you may be missing in the disarray that is your current timeline?

Once categories are created and the tweets are sorted, they become accessible at the bottom of the Tweetcat app, which integrates your Twitter account. Available for both Androids and iPhones, the Tweetcat app strives to keep Twitter users organized and seeing the content that they are interested in.

#Tweetcat

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Real Estate Marketing

Real estate drone videography is falling far short of this glorious example

Drone videography is stunning, but the real estate industry could be utilizing the technology to a much greater extent; here’s one breathtaking example to aspire to!

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A stunning new short film, “Austin by Air: An Aerial Documentary” gives viewers the opportunity to see Austin from a bird’s eye view and, hopefully, will inspire the real estate industry to consider incorporating aerial videography into their marketing.

Photographer and post-production technician Gerard Juarez has been working on a drone related startup, and decided, as a side project, to make a film featuring breathtaking aerial shots of Austin’s skyline, of kayakers on the river, and of the early morning traffic-less streets around the University of Texas. He attended a drone piloting training program to big up his skills before hitting the skies to create the impressive documentary. His goal was to “showcase” the city of Austin, and he hopes that the film “will have a little promotional value for the city.”

Tip: watch this video in full screen with the sound on.

How the industry could catch up

We’ve been talking about drones for some time now.

Here at The Real Daily, we’ve long been tracking the technological and legal progress of drones. The Federal Aviation Administration currently prohibits the use of drones for the purposes of selling real estate. However, this could change as soon as this year. In 2012 the FAA Modernization and Reform Act asked the FAA to come up with clear regulations regarding the commercial use of unmanned aerial vehicles; these regulations are due at the end of September. We recommend staying abreast of these developments, as drones could one day become an important tool for the real estate industry.

Real estate brokers with enough capital to work with could hire quality videographers to make films similar to Juarez’s documentary, which would show potential clients a whole new perspective on their cities and neighborhoods. Aerial photography is a great way to show off what makes a city or town unique, and to give people a wide-angle view of standout architectural and natural features. Such videos could be shared via hyper-local content blogs and websites to draw in new home owners.

I found “Austin by Air” to be a beautiful and inspiring way to view a city; similar videos on real estate websites could make a big impression on potential clients.

#DroneVideography

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