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Chime CRM gets overhauled, offers tons of new features without upping prices

(MARKETING) Chime CRM is the new kid on the block – what have they done to deserve enthusiasm? Turns out, it’s quite a lot.

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Chime is seriously beefy

Chime CRM’s tagline, “ring in the sales” couldn’t be more fitting as they roll out an array of new features that enrich their offering. The best part? They didn’t roll out a new “pro” version, but they could have with the massive suite of options and redesign they’ve crafted for all users. Nice.

In case you’re not familiar, Chime is like a CRM that swallowed a giant bottle of steroid pills – not too much to die from, but enough to be ridiculously beefy. They’re a CRM, IDX website provider, lead generation management suite, and a team management tool, all designed to make an agent or broker’s professional life infinitely more streamlined.

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Still under a year old, the company has already undergone a major overhaul. What all has changed? We got an exclusive look under the hood:

1. A major aesthetic change

The first, and most obvious change to Chime is the user interface (UI) updates – it’s much cleaner, and better organized so your eye lands in the most relevant spots more quickly.

The dashboard puts your leads front and center, even offering a visual alert for how many new leads have accumulated since your last login. It has a separate breakout for your follow ups, which even pulls in consumers’ browsing behaviors which Chime’s Matt Murphy calls a “rich lead record.”

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At a glance, users can now see the state of their business leads coming in, down to the individual team member. You can see appointments, tasks, and your automated action plan easily.

Murphy says the reporting interface upgrades were inspired by a napkin drawing that Kenny Truong, Fast Agent scribbled as he asked to be able to see the “health” of his business at a glance.

The new interface helps brokers and team leaders to better coach their agents – you can see that Agent A made seven calls last week which have yielded two leads, while Agent B made zero calls. Why? Instant coaching opportunity.

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Murphy also let us peek at some of the new IDX website templates (like this one), and they’re actually pretty good.

2. Complete overhaul of settings

One of the newest functions is lead routing, wherein you can now “round robin” your leads so no opportunity is lost.

One of the most innovative functions is easily their drip campaigns which can be automated down to the referral source.

For example, you could set Chime up to email a welcome note specifically to any lead from Zillow, and send them weekly updates that feature your top picks from Zillow since they obviously prefer that source.

Real estate practitioners often say “hi, welcome from Zillow, now please go to my website and my website only, forever and ever, amen.” No more going against the grain and hindering your chances of speaking a lead’s language.

3. That new Open House app, though

There are already third party Open House apps that are amazing, but if you use Chime, it’s worth checking out their built-in Open House app.

Pop open an iPad, Open House visitors will sign in and be asked five questions (and they can see their progress at the bottom so they know you’re not bugging them for their blood type, mother’s maiden name, or infinite questions).

That data is then sent to your Chime dashboard and all grouped together so you can batch follow up notes effortlessly.

4. Integrations out the ying yang

We got a chance to peek into the backend, and we noticed a lot of new logos. Murphy confirmed that Chime integrations now include Zapier and MailChimp so they can all talk to each other to improve the real estate workflow.

We also got the scoop that later this year, they’ll be integrating services that send out handwritten thank you notes to clients, direct mail integrations, and even send out personalized videos in emails.

5. SMS campaigns sent from your dashboard

New to Chime is virtual numbers that allow users to drip market via text messages. Of course you don’t gain the same sort of click data that you would through an email campaign, but it is yet another way to speak a consumer’s language and meet them where they are.

Giving agents the steering wheel

By the end of the year, they’ll add a broker suite that will give multiple permission levels offer subdomains, users will soon be able to track the ROI of their ad spends, and reporting will get even more bells and whistles to give more insight into any pipeline.

Murphy summarizes the updates as improving your workflow management, which almost all other industries do flawlessly. “So why not real estate? They deserve amazing technologies,” the tech industry veteran asserts.

“We help to automate everything but give agents the steering wheel, allowing them to stay in control,” Murphy concludes.

#ChimeCRM

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Marketing

Boatloads of webinars, resources to kickstart your 2018 sales goals

(MARKETING) RPR has unleashed a ton of resources to make sure 2018 is your best sales year yet – and you’ve already paid for it, so take advantage.

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rpr resources for sales goals

Most professionals are setting sales goals for 2018, and are seeking the resources to help get them there. Realtors most certainly are with the changes in the market for more homes to sell, more millennials possibly ready to buy, and most certainly tax reform changes to the game.

Fortunately, if you’re feeling a lack of inspiration to determine how you’re going to reach those goals – Realtors Property Resource (RPR) is putting together a few webinars to help you work smarter and pick up a few new tricks.

While of course, the highlight of the trainings focus on the use of RPR mobile app, they should promise to offer important information. The 4 Part series “4 Steps to Real Estate Success with RPR Mobile” for example, focuses on capturing leads, better communicate information in a listing, capturing open house leads, and improving the buyer tour experience. That series begins on February 21st, and continues weekly for a month.

Realtors unfamiliar with RPR should know that the app is included in National Association of Realtors (NAR) dues, and if you don’t know about it, your first webinar should be focused on getting to know the app, and see how it can help support your business by locating information. That particular webinar can be found here.

Additional topics focus on things from perfect pricing, pre-listing checklist, reigning in buyers, and creating relocation packets – all things that can be done to help facilitate a smoother selling process and help get you more results easier.

This particularly packet of resources should be useful to both realtors who aren’t familiar with the RPR tools, but also maybe the user who hasn’t leveraged the resource quite to its full extent. Most webinars are offered at least 2-3 times, so there are plenty of opportunities to attend a session. RPR also has a number of other resources including articles, social media information, graphics, and handouts for member use. Of particular place for inspiration is the Realtor case studies, where app skeptics may see how the use of RPR can apply to their real world realtor-ing.

Ultimately, this is just one of many possible resources, but if you’re looking to try a few new things to kickstart your sales in 2018, and are looking for tools to help you reach more lofty goals, some free education (that you already paid for, NAR members!), this is a great head start.

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Real Estate Marketing

Trying out a new AI-powered photo enhancer

(MARKETING) Using AI to edit photos is helping listing photos to shine their best, so we take a look at a popular new contender for results.

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photolemur AI photo editing

It seems like everyone nowadays wants to post the best version of themselves online. Vacation photos, listing photos, family portraits, and every day snapshots of breakfast go through extreme scrutiny before posting, sending, or texting to our family, friends, or followers. Even my mom figured out how to paint away her wrinkles in Apple photos before she sent out her Christmas card this year.

This is what it actually looked like, we tell ourselves after extensive editing, this red really was that red, the sky really was that vivid, the trees that brilliant un-capturable shade of green. And perhaps the iPhone snapshot couldn’t accurately capture the minutia of color and vivid warmth we actually experienced in that moment. So we edit. We pinch and pluck and filter and filter again. It’s easy. It’s free. Why the heck not promote the best version of an image?

It’s no wonder the market for accessible AI (artificial intelligence) photo editing tools is so competitive.

Now, every social media app has auto photo editing capabilities and filters. One new app is trying something different – photo editing ai that can dissect a photo and edit each area differently. At least that’s what it claims.

Photolemur is an app that uses AI to enhance photos enough to be socially acceptable and maybe a little bit more.

We ran the free version through the ringer here at The Real Daily and found interesting results. Using a photo from Wiki commons of Yosemite National Park, we tested the auto editing features/filters of iPhoto, google photos, and photo lemur to see which got us the most drool worthy pic. Because drool worthy is so subjective, you can see for yourself below.

Personally, I think the Google Photos auto enhance feature hit the nail on the head. Photolemur looks a little unauthentic, and let’s face it, if you’re posting a photo that looks like you spent a lot of time editing it, you’ve already failed, even if it’s a shiny listing photo.

Photolemur looks at your photo pixel by pixel. It can differentiate faces, objects, horizon, and sky and it edits each differently. It can reduce noise in low light shots and can enhance the sky in landscapes so you don’t get white textureless nothing when the sky you’re looking at is true blue.

The app is relatively easy to use. Simply drag your photos into the editor and bam – you’re on your way to awesome pictures.

We tested this with some iPhone snapshots to some disappointment finding the standard phone filters were better at enhancing the mundane daily pictures than photolemur (see above).

Landscapes seem to fare better with their technology, but at $30 this may only be worth it to heavy users, and those folks likely desire a little more control over the look of the photos than photolemur can provide. All in all, it’s a cool tool but won’t put professional photographers out of business.

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Real Estate Marketing

URL shortener: Once clicked, you can retarget ads across social networks

(MARKETING NEWS) This new tool helps expand your brand with a simple URL shortener that then lets you retarget site visitors. Bingo!

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The URL shortener is a must-have piece of the toolkit for the social media marketing age. PixelMe is a combination of a tried and true URL shortener with a retargeting pixel in every link to help your marketing efforts. Bingo!

If you’re not #intheknow, retargeting is a form of online advertising that uses cookies to help you advertise to your visitors while they browse the web. Basically, a piece of Javacript, a “pixel” is placed on the browser as a cookie. The cookie then notifies retargeting platforms to serve specific ads.

Usually, it’s part of an overall marketing strategy to help capture potential customers who visit your site, but don’t necessarily check out or become customers. Combined with content marketing and targeted displays, it can help get more people back to your site and ultimately become customers. In terms of numbers, if only two percent of customers normally convert on first visit, the ability to retarget gives you a better shot at the other 98 percent.

Key features of this tool beyond link shortening include: Measurement, with links analytics to help you determine what is working; Custom Domains with branded short domains; the ability to include single or multi-pixels so you can retarget with multiple ad platforms; bulk import that lets you quickly add multiple links and then share them from the dashboard; customized slugs edits (to the last part of the URL); a custom 404 screen if you have a dead link; and team member collaboration if you have a small marketing team coordinating your efforts.

The effectiveness of PixelMe comes from its development (a great story pulled from the blog here) with specific use cases in mind.

Influencer marketing (which we’ve written about: check it out here) for example, is often a one-time marketing exposure – with PixelMe, the campaign audience gets retargeted so you get more ROI on working with influencers.

PixelMe starts at $10 per month (with up to 200 shortened links a month and one pixelID); and goes all the way to $79/dollars a month (for 15 pixel IDs, 10 team members, and 5,000 links per month). At three pricing levels, practitioners of all kinds can find marketing benefits.

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