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Meet Albert, your new best friend and AI marketer extraordinaire

(MARKETING NEWS) It comes as no surprise that companies are figuring out ways to use AI for marketing. Let us introduce you to Albert, the AI marketer sure to help business boom.

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AI marketing

Artificial Intelligence is the making its way into every sector, including marketing campaigns. One tool in particular has found a way to simplify modern marketing by taking over menial tasks to run completely autonomous and successful campaigns.

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Just ask one of their major clients, Harley Davidson, who raised their sales leads by over 2000% after switching to AI marketing.

Meet Albert

Albert is the self-described first ever AI marketing platform and enterprise. Albert learns as a company grows, and autonomously analyzes data and optimizes campaigns to gain new leads.

Although many other platforms like Google and Facebook offer their own autonomous marketing systems, our pal, Al, can work across all channels. That means no more checking every separate channel to get an overview of marketing insights.

Not only does this save time, but it also saves money.

In the present digital age, it makes sense to let AI do the heavy lifting. When it comes to marketing, AI software is able to use online interactions to determine possible leads. For Harley Davidson, Albert generated leads from a large pool of potential customers that made purchases in the past, added items to their cart through the online shop and spent a significant amount of time on the site.

From this larger group, Albert developed smaller groups of “lookalikes,” or potential buyers, and tested out campaigns before implementing them.

This allowed Albert to predict appealing headlines and visuals, while also making adjustments to language that had tested better.

For example, Albert replaced the word “buy” to “call” as a call to action sent in emails and newsletters for customers to find out more about Harley Davidson’s top products.

Increase money, save time

As Harley Davidson experienced, AI marketing like Albert have the ability to make more accurate decisions that increase revenue and save time. Unlike traditional marketing tactics, Albert can make decisions based on actual data versus just guesswork. Without the ability to analyze online behavior, companies end up underestimating their potential buyer demographics.

Our pal, Al, is able to widen that figure, finding leads that were not even considered, and thus generate more business. The best part is that it is all done autonomously.

#OurPalAlbert

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Natalie is a Staff Writer at The Real Daily and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Real Estate Marketing

How to get a 9 star rating on Zillow when you’re limited to 5 stars

(MARKETING) When you’re limited to just a few stars on Zillow or similar sites, how do you prove to the public that you’re worth many more stars?

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Let’s say that you ask all of your customers to rate you on Zillow. Let’s say that you think it’s the best site since sliced bread (or you hate it, whatever, that matters not in this scenario).

But let’s also say that you’re either an overachiever or a smartass and you believe that your five star rating is simply too low and that you have actually earned more stars throughout your stellar career.

What do you do? How do you break out of the “Five Star Zone” without paying people to rate and rank you and without bribing Zillow?

You get creative.

Enter Frank Llosa, Esq., Broker of Frankly Real Estate, who is both hated and revered for his endless pushing of the envelope. Years ago, he figured out a way around the five star rating system on Zillow without any cash exchanging hands.

How? Behold:

Llosa did this stunt long ago, but Zillow never shut him down (and if they had, he’s used to his shenanigans being stifled).

Will Zillow shut you down if you try this? Probably.

While hilarious, it does prove that the web doesn’t limit the creative, rather, it unveils the endless opportunities to capture consumers’ attention – wouldn’t you take a second look at a 9-star agent on Zillow? I sure would!

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Real Estate Marketing

Tweetcat for Twitter organizes your timeline, makes it easier market

Never miss an important tweet again with Tweetcat, an app designed to organize your timeline.

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Virtually every form of social media utilizes a newsfeed or timeline format. This is set in place to allow users to view information from those the follow in a, normally chronological, fashion.

Depending on how many people you follow, it may sometimes be impossible to constantly stay on top of everything that’s posted in your social world. This is particularly difficult with Twitter.

How can you stay up-to-date on Twitter?

Because Twitter operates in a 140-character sphere, updates are seemingly constant. Tweets, photos, and videos go up in a moment’s notice, making it hard to keep up if you only check in every few hours.

But the thing is, do we want to see all of that content? While we consciously choose everyone that we follow, does that necessarily mean we want to be with them every step of the virtual way?

Based on the amount of accounts I have muted, I’m going to venture to guess: no. Sometimes people, or brands, have a habit of tweeting too frequently, which may be a turn-off but not necessarily grounds for an un-follow.

Twitter meets organization

While you may appreciate everyone that you follow, it is unlikely that every single tweet is something that you care about seeing. The constant updates may be easier to digest if there were something to keep Twitter organized.

Tweetcat is attempting to be that form of organization. Operating as an app, Tweetcat’s purpose is to organize your timeline by allowing you to create custom topics.

Categorize your tweets

You are able to create topic categories (i.e. business, music, sports, etc.) that will become color-coded. Tweetcat then sorts out your interests and places the appropriate tweets in the appropriate categories.

This not only helps to weed out the information you do not care to see, but it allows better access to the content you actually care about. Who knows what you may be missing in the disarray that is your current timeline?

Once categories are created and the tweets are sorted, they become accessible at the bottom of the Tweetcat app, which integrates your Twitter account. Available for both Androids and iPhones, the Tweetcat app strives to keep Twitter users organized and seeing the content that they are interested in.

#Tweetcat

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Real Estate Marketing

Real estate drone videography is falling far short of this glorious example

Drone videography is stunning, but the real estate industry could be utilizing the technology to a much greater extent; here’s one breathtaking example to aspire to!

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A stunning new short film, “Austin by Air: An Aerial Documentary” gives viewers the opportunity to see Austin from a bird’s eye view and, hopefully, will inspire the real estate industry to consider incorporating aerial videography into their marketing.

Photographer and post-production technician Gerard Juarez has been working on a drone related startup, and decided, as a side project, to make a film featuring breathtaking aerial shots of Austin’s skyline, of kayakers on the river, and of the early morning traffic-less streets around the University of Texas. He attended a drone piloting training program to big up his skills before hitting the skies to create the impressive documentary. His goal was to “showcase” the city of Austin, and he hopes that the film “will have a little promotional value for the city.”

Tip: watch this video in full screen with the sound on.

How the industry could catch up

We’ve been talking about drones for some time now.

Here at The Real Daily, we’ve long been tracking the technological and legal progress of drones. The Federal Aviation Administration currently prohibits the use of drones for the purposes of selling real estate. However, this could change as soon as this year. In 2012 the FAA Modernization and Reform Act asked the FAA to come up with clear regulations regarding the commercial use of unmanned aerial vehicles; these regulations are due at the end of September. We recommend staying abreast of these developments, as drones could one day become an important tool for the real estate industry.

Real estate brokers with enough capital to work with could hire quality videographers to make films similar to Juarez’s documentary, which would show potential clients a whole new perspective on their cities and neighborhoods. Aerial photography is a great way to show off what makes a city or town unique, and to give people a wide-angle view of standout architectural and natural features. Such videos could be shared via hyper-local content blogs and websites to draw in new home owners.

I found “Austin by Air” to be a beautiful and inspiring way to view a city; similar videos on real estate websites could make a big impression on potential clients.

#DroneVideography

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