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Want to qualify leads like a sales pro? Ask these 5 questions…

Today, we’re going to talk about how to better qualify leads – getting enough information to decide how likely the opportunity will convert into sales.

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qualify leads

People that succeed in sales do three things extremely well:

First, they have a methodical approach to building a sales pipeline.

Second, they are masters of qualifying leads.

Finally, they follow up relentlessly.

Today, we’re going to talk about qualifying leads: getting enough information to decide how likely the opportunity will convert into sales.

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Keys for the initial call

The key to qualifying a lead is to quickly find out if the prospect is a good fit for your company.  If so, then use the call to further dig in and invest your time to try to get them on board.

There are various questioning methods to help convert more sales. But for an initial sales call there are three tips that you must remember:

Don’t try to “sell”: Turn off your salesperson hat and stop vomiting information
Actively Listen: Actually pay attention and document the key points they’re telling you
Ask the right quesitions: Keep reading…

Knowing how to effectively ask relevant questions are absolutely critical to the qualification process.

So, below we’ve outlined some questions that can quickly help you find out if the lead is a viable sales opportunity.

5 questions to ask for qualifying leads

  1. Can you give me a quick summary?

Before you jump in and give them a “pitch”, get them to talk first and tell you why they got in touch with you:

“Can you give me a quick summary of what you’re looking for so I can see if we can help you?”
This gives them a chance to explain their needs, lets you profile them as a customer (what do they need? how big is the company? where are they located?) and get an idea of the total value they represent in terms of a sales opportunity.

Moreover, this question is important because it lets them know that you’re not a desperate salesperson and changes the psychology of the conversation from you selling to them to them selling to you. This is crucial and puts you in a stronger position.

Also, this initial summary should very quickly let you know if they are a good fit for you as a client and whether to pursue.

  1. Who are the decision makers?

A polite way to find out how much weight the person on the phone carries as a decision maker is by asking:

“Who would be the decision makers involved with this process?”

This gives you the bigger picture of the roles and responsibilities of the people involved (especially if you’re dealing with a large commercial tenant) and whether you need to consider the weigh-in from other people that might make or break this deal.

Find out who are the key influencers, detractors and the person that makes the final decision.

  1. What are the key features?

Once you have a better sense that this prospect is a good fit for you then you want to get them excited and ask more about what they’re looking for:

“What are some of the key features that are important for you?”

It’s important that you focus this part of the conversation on key features. The last thing you want is a laundry list of items and put yourself in a difficult position to deliver.

  1. Do you have a contract with anyone else?

Don’t ever forget to ask this question:

“Do you currently have a contract with any other company?”

If they do, find out the details and whether you can even work with them. Is it exclusive? Is it legal binding? When is the cancellation date?

Make sure you have your bases covered and your a** protected.

  1. Are there any obstacles?

Finally, sometimes it’s important to uncover any potential threats that can blow up your deal and it’s better to find out as early as possible.

Simply ask:

“Do you see any obstacles that could prevent this deal from happening?”

The answer to this question will also give you the crucial element you need to focus on to close the deal and whether the potential risk is worth your time to pursue this prospect.

Conclusion

As you continue builing your sales pipeline and scheduling your initial sales calls, remember that lead qualification is a crucial step to helping you win more deals. Don’t jump into automatic “selling” mode, rather try to actively listen and ask relevant questions to get the insights you need to find out if person you’re speaking with represents a viable sales opportunity.

What questions are you asking?

#QualifyingLeads

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Bob Samii is the founder of SharpLaunch - a full-feature real estate marketing platform used by building owners, asset managers and brokers.

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Real Estate Brokerage

How an African negotiation tactic can get everyone at the table to agree

(REAL ESTATE) Many fail to remember that negotiation is at the heart of any top agent or broker’s success, and even more fail to recognize that it is a science, not for the weak of heart. Let’s look to a fascinating tactic that you can begin using today.

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Negotiations can be tough, especially when parties are deadlocked. When a tough negotiation reaches its breaking point, it can’t be solved by traditional methods. If you’re involved in negotiations, the “indaba” (pronounced IN-DAR-BAH) technique makes it easier for all parties involved to find common ground and come to resolutions.

“Indaba” is a technique that comes from the Zulu and Xhosa people of southern Africa. The model of consensus building is designed to allow every party to voice its opinion, while still arriving at a resolution quickly. The transparent and credible process provides a forum for all views, while vesting decision-making power in a limited group of leaders.

While there may only be principal elders and headmen at the table in an Indaba, the meeting is open to all. As a public gathering with no limitation, it is also a participatory event where everyone has a say and the community is consulted to get their views on decisions.

The technique was recently put to the test at the climate-change summit in Paris. When the 195 countries in attendance appeared to be in deadlock, the Indaba technique helped them to build common ground. When things got particularly tricky in Paris, Indabas were held in private rooms at all hours of the day. And it seems to have worked. The agreement from the summit resulted in a historic first with all 195 countries adopting it without any objections.

So what is the applied Indaba negotiation method?

The draft text of the agreement is produced and circulated. Those in support give automatic approval of the agreement and discussion ensues; those who agree during the discussion are incorporated in the agreement.

Those most affected or with immovable positions discuss among themselves and arrive at a solution. The solution is then incorporated into the wider agreement with changes acceptable to the whole collective.

It is important to note that the entire process is solutions-driven, with everyone speaking personally, stating their “red lines”, and providing a common ground solution.

The Indaba negotiation method can be very beneficial for conflict resolution and stakeholder engagement. However, for its success, there is an important caveat. Like all

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Real Estate Brokerage

How predators trick the most intelligent agents, make them vulnerable to assault

Predators use the same sales methods as you do, both effectively luring you in through a funnel system of questions. Fascinating.

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realtor safety

Getting people to say “yes” is the ultimate goal for any salesperson. Many sales trainers will recommend that you ask for a little “yes,” then build on that by getting more little “yeses.”

You could begin with a simple request, perhaps completing a simple questionnaire. By getting people to make a simple decision, or perform a small action, you can fairly easily establish a new psychological “commitment.”

Implementing the “foot-in-the-door method”

Once you have that initial commitment, no matter how small, building on that foundation and making ever increasing requests get surprisingly easy. This is called the “foot-in-the-door method,” an approach based on trust and consistency, and it’s effective.

To prove the point, a group of researchers back in the 1960s, called on a group of housewives, asking if they could answer a couple of simple questions about household products. Then, a couple of days later calling again, asking if they could send five employees to survey the contents of their kitchen cupboards. The research revealed that that twice as many answered “yes” if they had answered those simple questions in the first call.

We also find it much easier to say yes to those we have good feelings about and seem similar to us. In other words, we like them! This is why refusing to buy Tupperware from a friend or relative is almost impossible!

Guess what? Predators use these same tactics

Predators and sexual offenders in particular, work very hard to be likable and use the very same “foot in the door” techniques to troll for their next victim.

Just like sales professionals, the predator seek those little yeses, but this time for testing and probing, seeking clues as to your willingness to be directed and controlled.

“The man in the underground parking lot who approaches a woman as she puts groceries in the trunk of her car and offers assistance, may be a gentleman or he may be conducting an interview,” suggests Gavin De Becker, in his book The Gift of Fear. “The woman whose shoulders tense slightly, who looks intimidated and shyly says, ‘No, thanks, I think I’ve got it’ may be his victim.”

De Becker then suggests, “Conversely, the woman who turns toward him, raises her hands to The Stop position, and says directly, ‘I don’t want your help,’ is less likely to be his victim.”

You may not be able to spot their deception

Offenders are also professional liars, truly skillful at what they do because they have had plenty of practice over the years. They’ve lied to themselves and everyone else in their lives. According to most experts who work with sexual offenders, not only is their lying hard to detect, but it is often very convincing.

“Even the guilty liar probably won’t avert his gaze much, since liars know that everyone expects to be able to detect deception in this way,” observed Paul Ekman, an American psychologist who is a pioneer in the study of emotions. “Amazingly, people continue to be misled by liars skillful enough to not avert their gaze.”

“’Declining to hear no’ is a signal that someone is either seeking control or refusing to relinquish it. With strangers, even those with the best intentions; never, ever relent on the issue of no, because it sets the stage for more efforts to control,” said De Becker “If you let someone talk you out of the word no, you might as well wear a sign that reads: You are in charge.”

Using this be aware of potential problems:

Predators meaning you harm will seek to control the narrative. They will make some positive statements and seek small yeses to gain what they eventually want – to get you to a place where they feel safe enough to assault or rob you.

Obviously not every conversation is going to occur just like this following example, but that said, let’s look at this scenario:

Potential predator calls you from a cell phone and the conversation goes something like this:

  • From the street I like the house at 123 Main Street. Are you familiar with the neighborhood?
  • Are you available to show me this home?
  • I’m preapproved with XYZ bank. Will you bring the paperwork, as I might want to make an offer.
  • Then, the final question: I’m actually here in the neighborhood. Can we meet right now?

If you got this far and found yourself answering with a string of small yeses, you’d better be ready to redirect and assume control or the outcome may not be pretty.

The agent responds in kind:

  • Sure, I’d love to show you the home, but I need to swing by my office first to grab the keys, OK?
  • Would you please bring your pre-approval letter along?
  • I’d like to meet at the office first so we can review your pre-approval, OK?
  • Then, the final question: Before we can meet, please send me a copy of your photo ID – management likes to know just who we are with and where we will be, for the safety of everyone involved, should there be a problem.

A prospect’s reaction to this request is important. If the final question is met with lots of bluster and indignation, this could be a big red flag.

Take measures to protect yourself in the field

The “foot in the door” is a well known and effective sales tool, unless it’s misdirected by someone who means you harm. Never ever allow a strange prospect to take control. Be mindful that most predators are accomplished and very convincing liars.

Always take precautions. Don’t meet strange prospects at the property. Always meet at your office or a neutral location such as Starbucks.

Always ask for and verify the photo ID of strange prospects, preferably before you meet – that way you have a chance to review pertinent information.

You should bear in mind that several of those arrested and charged this year for assaulting real estate agents were convicted sex offenders who managed to insert themselves into the lives of real estate agents.

All the measures we have discussed here are preventative, so take appropriate precautions when you actually meet with strange prospects. Here are some suggestions.

Does your Broker have a safety policy for its agents? If not, why not? Visit the NAR site for more information on safety courses and keeping safe.

Disclosure: the author is founder of Verify Photo ID, an app that verifies prospects ID’s and checks against a national sex offender database.

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Real Estate Brokerage

13 quotes on discipline to keep you going

(EDITORIAL) When it feels like you’re going against the current, it can be difficult to keep on. These quotes on discipline will keep you fighting.

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discipline

The importance of discipline in all aspects of life cannot be overstated. And if you want to be successful as an agent or entrepreneur, discipline becomes that much more important. While it’s easy to hustle at the beginning when you are excited about your new venture or when you hit that first success milestone, every entrepreneur knows that success doesn’t come easy.

When success isn’t coming as quickly as you had hoped, it can be easy to lose momentum. Practicing self-discipline is the key to continuing forward even when the payoff is hard to see. If you could use a little inspiration to start practicing self-discipline, why not take a cue from some of these great minds.

1. “Discipline is based on pride, on meticulous attention to details, and on mutual respect and confidence. Discipline must be a habit so ingrained that it is stronger than the excitement of the goal or the fear of failure.” – Gary Ryan Blair

2. “We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

3. “Endurance is one of the most difficult disciplines, but it is to the one who endures that the final victory comes.” – Buddha

4. “The discipline of writing something down is the first step toward making it happen.” – Lee Iacocca

5. “There will have to be rigid and iron discipline before we achieve anything great and enduring. And that discipline will not come by mere academic argument and appeal to reason and logic. Discipline is learnt in the school of adversity.” – Mohandas Gandhi

6. “It’s easy to have faith in yourself and have discipline when you’re a winner, when you’re number one. What you got to have is faith and discipline when you’re not a winner.” – Vince Lombardi

7. “Talent without discipline is like an octopus on roller skates. There’s plenty of movement, but you never know if it’s going to be forward, backwards, or sideways.” – H. Jackson Brown Jr.

8. “Discipline is the refining fire by which talent becomes ability.” – Roy L. Smith

9. “It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein

10. “When you are tough on yourself, life is going to be infinitely easier on you.” – Zig Ziglar

11. “In reading the lives of great men, I found that the first victory they won was over themselves. Self-discipline with all of them came first.” – Harry S Truman

12. “Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak, and esteem to all.” – George Washington

13. “Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” – Mary Anne Radmacher

If you want to accomplish great things, you must be disciplined. If you aren’t sure where to start, simple things like practicing meditation, exercising regularly, coming up with measurable goals, and sharing those goals with others are all great, simple ways to start boosting your own self-discipline.

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