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Real Estate Brokerage

Don’t let your clients fall into these homebuying regrets

(BROKERAGE) Homebuying can be extremely stressful and many people take shortcuts which result in regrets. When helping clients buy a home, avoid these potential dangers and avoid regret.

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Homebuyer’s remorse

A satisfied customer isn’t simply a buyer who has found the perfect home — it’s a customer who bought the perfect home, and still feels great about it a year later.

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Buyer’s remorse is a real risk, especially on a large, expensive purchase like a home.

Not just a number

As a real estate agent, you can certainly pressure your customers to make a quick decision just to close the deal, but that’s not how you create lasting relationships or satisfied clients.

Instead, help buyers make the best decision they can so that they don’t have regrets later.

Tim Lemke at Wisebread has offered a list of the “Biggest Regrets of New Homeowners.” By examining what homeowners are most likely to regret after purchase, you can help your clients avoid find a home that they can be happy with for years to come.

Money regrets

According to Lemke, most post-purchase regrets arise when the buyer fails to budget or properly finance the purchase. This includes buying a home that is too expensive, making a down payment that is too small, setting up the wrong kind of mortgage, or making the purchase with a low credit score or while still in debt.

Help your client create a budget for the home that does not exceed 30 percent of the household’s gross income – and stick to it!

The budget should also factor in at least 20 percent of the cost as a down payment. If the down payment is too small, the available loans will be less than ideal, and the buyer will lose money on private mortgage insurance.

False hope regrets

You should also advise clients to avoid other common pitfalls that can leave homeowners dissatisfied. A fixer upper is great if the client is handy, but if he or she doesn’t know how to do home repairs and renovations, they could easily end up with an unlivable property that will cause stress and require a lot of time and money to repair.

In order to avoid other unforeseen repairs, make sure your clients also get the house inspected so that they don’t end up with surprise problems.

Diligence regrets

Finally, encourage your clients to not only check out the house itself, but to research the surrounding area. Too often, buyers fall in love with a house, but end up regretting their choice of neighborhood.

Help your clients make the best decision they can – no regrets!

#NoRegrets

Ellen Vessels is a Staff Writer at The Real Daily, and is respected for her wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when she's not writing, and has a passion for sustainability, social justice, and the arts.

Real Estate Brokerage

Mental health resources for real estate practitioners (free or inexpensive options)

Mental health issues are often untreated when no insurance or few resources are apparent, but there are many resources available to keep the entire team cared for.

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There’s no shame in needing a doctor when you’re physically sick, but sometimes people think that mental illness should be hidden. No one likes to admit they’re struggling with an addiction, grief, or depression, but trust me, friends, family, and co-workers most likely know you’re struggling – they just may not know how to help.

Mental health assistance can be very expensive, especially without insurance. With the ACA, more people have access to services, but it may not be immediately evident.

Attention Brokers:

We recommend sharing this article with your team accompanied with a note explaining why. We’ve known many agents that suffer through drug addiction, unmedicated bipolar disorder, sex addiction, depression, and so forth. Open the door to a conversation. Everyone on the team deserves to be cared for, with or without insurance.

Free or inexpensive ways to get help:

If you or someone you know is in need of help or someone to listen to you, please do not be embarrassed. If you (or the person you’re concerned with) don’t have insurance or have limited resources, here are some places to get help.

  • If you are in a crisis, dial 911 or call 1-800-273-TALK (8255) for a 24-hour crisis center.
  • Check with your insurance company. You may not realize that you have mental health benefits, or understand how to find a provider that fits into your plan.
  • Talk to your primary care doctor. Your doctor may know of local resources that are available to you.
  • Most communities have local mental health centers that provide income-based services. Ask about discounts or reduced rates.
  • Dial 2-1-1 in Texas (and most states) for referrals to agencies that are in your community.
  • Go to your religious organization. Spiritual leaders are often willing to listen and help you get back on track. They may be able to direct you to resources within their community and network.
  • Search for your particular issue. The Anxiety and Depression Association of America (adaa.org) has a full list of resources and help for dealing with every day and chronic stress and worry. If you get too many hits, try using the phrase, “national foundation” then the issue, for example, “national foundation OCD.”
  • Go to the library and seek out a book. Self-help books on grief or depression can help you navigate your own feelings and find a way out.
  • Go to the App Store. Type in what you need help with. You might be surprised at what comes up. Happify is a good app that helps you work on being positive. 7 Cups of Tea offers trained listeners to get you through anxiety.
  • Talk to a friend, a trusted mentor, or family member. Reach out for help.
  • Exercise. Get out of your rut.

The bottom line is that whether you’re struggling or trying to help someone else who is, neither of you are alone. It may take more than one try, but we urge everyone to bookmark this page for reference, should it be needed now or int he future.

This story originally ran on September 2, 2015.

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Real Estate Brokerage

Why clearly expressing your business culture is so critical

(PROFESSIONALISM) Many of us claim to be cultured individuals, but are we business cultured? Let’s discuss.

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I like to think that I know a thing or two about vocabulary and its application to everyday life. However, I will admit, there have been times where I’ve thrown around a word or a phrase without being 100 percent sure of its meaning.

This typically happens with broad phrases, and we’re all guilty of it. But, what’s cool about language(s) is that it’s virtually limitless, so there’s always room to learn something new.

I’m sure you’re thinking, “okay, Taylor, that’s great and probably not as profound as you think it is. What does this have to do with business?”

Well, one of the phrases I’ve heard people throw around and not actually have it stick is “business culture.” It’s used broadly as a cliche with little meaning behind it, often used incorrectly.

While it’s easy to correctly define such a phrase, it is so general that it is difficult for some to have a true grasp of its meaning. Whenever I’m unclear on something, I go to the smartest person I know for clarity – my father.

My dad, Mike Leddin, is the executive director of a law firm in Chicago. Throughout my life, he’s been my go-to person for advice and explanation, and this was no different when I was seeking the root meaning of business culture.

Since he has a tendency to be more eloquent than I, let’s have him weigh in…

“The business culture within a company is as critically important as the products/services that are produced,” said Mike Leddin. “Creating the right culture, one that fosters teamwork and encourages contributions, thoughts, and ideas at all levels, will be ultimately reflected in the end product/service.”

He added, “The business culture should clearly reflect the social and ethical responsibility of the company, including management’s commitment to act responsible in all ways. Properly communicated Mission and Values Statements both internally and externally, will not only define the goal and objections of the organization, but also the manner in which these be will be sought and achieved.”

What stuck with me most was his conclusion:

“Business culture is not simply a statement or goal, it is the result of the manner in which we act each day.”

This idea of business culture is important for every team member to keep in mind as we walk into work each day. Questions such as: “What am I providing people?” and “Why should they trust me?” should factor into your definition of business culture.

A company is only as strong as its morals and values. Make sure yours has one that you believe in, lest you be just another brokerage in a sea of competitors that don’t lack clarity.

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Real Estate Brokerage

Why real estate brokerages are not startups

(REAL ESTATE) Brokerages are popping up nationwide that are sleek and modern, and also misinformed as they call themselves startups. Let’s talk about the technical definition.

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Businesses that are just starting out often refer to themselves as startups (which is inappropriate given that startups are funded differently, scale differently, and have completely different KPIs). Take real estate brokerages, for example. An increasing number call themselves startups, but when you look at the definition of a startup, can you really call yourself one?

Small businesses and startups have very different definitions (and there’s no shame in being a small business or an “innovative brokerage”). Let’s discuss.

1. Startups have a different goal altogether.

Typically, startups are about growth. They’re designed from day one to scale extremely quickly. Small businesses are often limited by a target market or geographic location. There’s nothing wrong with that, but they aren’t scalable the same way an international software brand is. Think about scaling in terms of a beauty salon versus MatchCo, an app that uses technology to create a foundation just for you. A franchise does not a startup make.

2. Startups generally seek outside funding to accelerate growth.

Startup founders often give up equity shares to generate funds before becoming profitable. Small businesses are typically self-funded, bootstrapped into profitability, and owned by one or a select few. A small business venture is typically less risky than a startup, too. The idea behind a small business venture is profit, and you want the business to last. Startups are structured to be sold or acquired once it hits critical mass – a “startup” is temporary.

3. Startups disrupt the industry.

Think about these companies – AirBnB, Google, Dropbox, Facebook, even Apple, a long time ago. In their early days, they were startups. It was risky to invest in these companies as they were trying something new (not iterating on something like the real estate practice which is one of the oldest professions in America), but they have outshone their competitors. They disrupted the marketplace. That’s what a startup does. And it doesn’t always work. Sonitus Medical attempted to disrupt the hearing aid market. They raised almost $90 million in funding before the Centers for Medicare & Medicaid Services decided the product wouldn’t be covered. The company held an auction and closed its doors. Brokerages have experimented with paying salaries, going paperless, or having all agents working remotely – these are all fabulous innovations and iterations, not disruptions.

The takeaway

We’ve been on the forefront for over a decade of ushering in the era of indie brokerages, paperless real estate brands, and counter-culture companies, but brokerages are simply not startups, and this is not up for debate. Iteration is not innovation.

Don’t call yourself something you’re not – be an “innovative broker” and rock it, because you’re not a temporary company seeking to scale so rapidly that you’re acquired for your indisputable disruption.

And finally, don’t fall for real estate brokerages pitching themselves as “startups” when they’re misinformed and really mean they’re simply, and beautifully “modern.”

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