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BuyerDocs could save consumers (and brokers) bajillions #exclusive

(TECHNOLOGY NEWS) BuyerDocs is a real estate tech startup that wants to cast a wide net of protection over buyers and brokers who are common targets of scammers.

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A lot of moola

Thirty billion dollars. That’s the amount that is lost every year to wire fraud. And who is a top target for these ruthless scammers? Real estate.

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To court they go

This summer, a couple was scammed out of $272,000 after being duped by a simple wire transfer request that they were expecting so they could close on their home. With that money hopelessly gone, they are suing.

They are suing their title company. They are suing the bank. They’re even suing the real estate agent.

Several brokerages have instituted safeguards with teams instructing their clients to only respond to wire transfer requests through the brokerage’s secure system. But what of the other thousands of brokerages and independents that haven’t even pondered the possibility of the expanding wire fraud problem?

BuyerDocs for the win

Enter BuyerDocsThe Real Daily got an exclusive first look at this real estate tech startup that wants to cut the wires of fraud that scammers use once and for all.

BuyerDocs aims to remove wire fraud from residential real estate by securing document delivery for home buyers – title companies get on board and over time, the industry standard is established, even with a two-person brokerage in small town America who hasn’t thought about wire fraud before (and now won’t have to).

Title companies were previously the most vulnerable to consumers suing, but they’re casting wider nets to include brokers and agents.

Abigail White, BuyerDocs Cofounder & CMO said, “Once we discovered the severity of wire fraud in modern real estate and that it could have happened to us, we wanted to serve the public by creating a secure service that could potentially revolutionize the home buying process.”

Make it happen

So how does it go mainstream? You can do your part by sending this story to your local title company – they can sign up to use BuyerDocs for free, and with industry pressure, mainstream adoption will not only save consumers billions of dollars every year, it may just save your hide from the next lawsuit.

#BuyerDocs

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Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Brokerage

How JetBlue earns undying loyalty, and how you can too

(BUSINESS NEWS) Getting people to remember, let alone love a brand is near impossible, but JetBlue shows a promising path forward.

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As customers become increasingly aware of marketing techniques and underlying motives for brands, it becomes more difficult to sell to them. Luckily, there are still a few brands whose techniques you can learn from – and, perhaps surprisingly, one of them is JetBlue.

JetBlue, a major airline, sees their customers as individual people, not just numbers. This “human” aspect of JetBlue’s branding is their most important trait; especially in the airlines industry – a market oversaturated with stale experiences (and peanuts)—it’s crucial to stand out. JetBlue does so by going the extra frequent-flyer mile to make customers feel at home through genuine, human interactions.

Another interesting JetBlue method is categorizing their customer engagement.

There are two different categories of interaction – micro and macro – that refer to small, one-on-one encounters and the big picture, respectively. With an emphasis on making the individual experience as pleasant as possible without losing sight of the forest in the process, JetBlue creates an atmosphere that balances hospitality and efficiency.

One of the most oft-overlooked aspects of customer engagement is that it goes two ways. Responding to customers is objectively important, but it’s an exercise in futility if you aren’t also listening to what they’re saying in the first place. Too often, a customer service team’s first response is to address comments or concerns with damage control in mind; instead, have a dialogue with your customers.

If the interaction doesn’t feel like a conversation, you’re doing it wrong.

JetBlue also has a profoundly healthy response to crises. Where others merely apologize, condescend, and/or brutally drag people off of the airplane when faced with an overbooking or a late departure, JetBlue bends over backward to ensure that their response is both heartfelt and actually useful to those affected.

This is something with which I actually have experience – at one point, JetBlue had to delay one of my flights for several hours, a circumstance to which their response was complimentary drinks and $75 vouchers for future flights. There’s no replacing convenience, but JetBlue did their damnedest, and that’s what I remember about them.

As you approach this year’s customer encounters, remember the two-way approach and avoid falling into the trap of talking rather than listening.

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Recognize and use free time at work like the gift it is

(PRODUCTIVITY) Free time during your workday can lead to furthering your mind and productivity.

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Clocked in but clocked out

We’ve all had those slow days at work where we’re looking for ways to kill the time until the clock strikes five.

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While it can be tempting to use this time to text or mess around on the Internet, there are much better ways to use that free time that will make your future so much easier.

Cleanliness is next to godliness

First off, tidy up your workspace. Papers and items have a way of accumulating and may be distracting you even if you don’t realize it. By organizing your stuff and throwing away what you don’t need, you’re able to breathe and focus within your workspace.

It also does wonders for your work brain to clear up your email inbox.

Once that’s all done, plan out the rest of your work week. Make a list of the major goals you’d like to accomplish and then a sub-list of how you’ll knock those goals out. Update your calendar and make sure everything is on track.

Social media, networking, and research

It’s also beneficial to use this downtime to further yourself and your organization. Three ways you can do this is through: social media, networking, and research.

If you have access, take some time to look through your company’s social media and see what can be done to enhance it. Either throw up some posts yourself or pitch ideas to the social media manager.

Networking can be done in this small amount of time by sending out “catch up” emails to old colleagues, “welcome emails” to new clients or introduction emails to LinkedIn contacts.

Send them a “how’s it going?,” tell them what’s new with you, and see what they have going on. You never know where networking can lead so it’s always good to stay in touch.

With research, see what the latest trends are in your field and study up on them. This may give you new ways to look at projects and tasks at hand. And, it’s always beneficial to have continued learning.

Get Smart(er)

While on the subject of continued learning, take this time to mess around with something you may not feel completely knowledgeable of. Maybe dig around RPR data, perhaps practice using different computer programs it is never a bad a idea to nourish your brain.

Having free time during the workday is something of a gift. If you can help it, try not to waste it.

#FreeTimeNotWasteTime

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Real Estate Brokerage

Mental health resources for real estate practitioners (free or inexpensive options)

Mental health issues are often untreated when no insurance or few resources are apparent, but there are many resources available to keep the entire team cared for.

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There’s no shame in needing a doctor when you’re physically sick, but sometimes people think that mental illness should be hidden. No one likes to admit they’re struggling with an addiction, grief, or depression, but trust me, friends, family, and co-workers most likely know you’re struggling – they just may not know how to help.

Mental health assistance can be very expensive, especially without insurance. With the ACA, more people have access to services, but it may not be immediately evident.

Attention Brokers:

We recommend sharing this article with your team accompanied with a note explaining why. We’ve known many agents that suffer through drug addiction, unmedicated bipolar disorder, sex addiction, depression, and so forth. Open the door to a conversation. Everyone on the team deserves to be cared for, with or without insurance.

Free or inexpensive ways to get help:

If you or someone you know is in need of help or someone to listen to you, please do not be embarrassed. If you (or the person you’re concerned with) don’t have insurance or have limited resources, here are some places to get help.

  • If you are in a crisis, dial 911 or call 1-800-273-TALK (8255) for a 24-hour crisis center.
  • Check with your insurance company. You may not realize that you have mental health benefits, or understand how to find a provider that fits into your plan.
  • Talk to your primary care doctor. Your doctor may know of local resources that are available to you.
  • Most communities have local mental health centers that provide income-based services. Ask about discounts or reduced rates.
  • Dial 2-1-1 in Texas (and most states) for referrals to agencies that are in your community.
  • Go to your religious organization. Spiritual leaders are often willing to listen and help you get back on track. They may be able to direct you to resources within their community and network.
  • Search for your particular issue. The Anxiety and Depression Association of America (adaa.org) has a full list of resources and help for dealing with every day and chronic stress and worry. If you get too many hits, try using the phrase, “national foundation” then the issue, for example, “national foundation OCD.”
  • Go to the library and seek out a book. Self-help books on grief or depression can help you navigate your own feelings and find a way out.
  • Go to the App Store. Type in what you need help with. You might be surprised at what comes up. Happify is a good app that helps you work on being positive. 7 Cups of Tea offers trained listeners to get you through anxiety.
  • Talk to a friend, a trusted mentor, or family member. Reach out for help.
  • Exercise. Get out of your rut.

The bottom line is that whether you’re struggling or trying to help someone else who is, neither of you are alone. It may take more than one try, but we urge everyone to bookmark this page for reference, should it be needed now or int he future.

This story originally ran on September 2, 2015.

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