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Everything the tech gurus are telling you is bullshit, and here’s why

Tech gurus have fun tools to sell you and tricks to teach you, but I can tell you first hand that it’s mostly bullshit.




I am known as a technologist. An avowed geek. An unapologetic adopter of shiny new objects. My passion is finding out how technology – specifically the internet, can make my job better, faster, and more profitable. It is also figuring out how the consumer intersects with the internet and how I can leverage this to create more business.

In 2014, I bet heavily on internet lead generation, customer relationship management (CRM) systems, and video email marketing. I researched the best platforms and practices, sought the counsel of the foremost experts, and hired the best talent.

I had some great wins and surprising losses this year. I’ll get into that in a bit… but I realized that the real estate industry often markets tech on the internet as a replacement for human connection, as a convenience for the agent, and as a crutch for a basic lack of knowledge and expertise. In the real estate industry, technology is marketed as a shortcut to profits and that is complete bullshit.

Fair warning- this post is likely to get you riled up and deny that any of it applies to you. That’s cool. It probably doesn’t, so move along. I am not trying to derail your successful train. But this category of business tools creates stress for a lot of agents who feel left behind or “less than.”

About those gurus on stage at your favorite conferences

Listen to the gurus on stage and the vendors hawking their wares. According to them, the internet can provide a never ending source of people who want to buy and sell (leads). It can eliminate the need to chase signatures or show homes. It can sell homes without the need to open it to strangers or tell you a home’s value instantly and automatically.

Wow. Get clients without dealing with real time rejection. Show and sell homes with no physical effort. Find values with no expertise or local knowledge. Makes you wonder what human Realtors are going to do. Flip burgers, maybe?

Internet-based tools are an amazing enhancement to traditional skills and techniques, but it is often promoted as the miracle cure and wholesale replacement of skills and knowledge. I call this bullshit – but our industry is buying it.

The enticement of internet lead generation

Let’s start with internet lead generation. The surface promise is very enticing. Write a check and get a never ending stream of people interested in real estate who have given up their contact information. No physical effort. No skill required. No face to face rejection. Who wouldn’t sign up for that program?

But here is the problem. It takes a lot of money to do internet lead generation effectively. It takes a lot of resources to follow up and it generally takes time to create a sale. When you factor in all of these resources, internet lead generation is far sexier on paper than in practice.

Now, this does not mean lead generation isn’t a viable way to run a business. But it is best done in a team setting with proper resources to handle these leads effectively. In a team setting, internet lead generation is less likely to divert attention away from relationship building. And, for a single agent it is a very dangerous place to “bet the farm”.

So I can pay more but get the same results?

The number of portals and agents competing for attention increases every month, so the resources required to stay level will also increase. This means it continually takes more money to get the same result… and this is where I call bullshit. The average agent is only seeing the tiny fraction of people making a profit from internet lead generation and they have no clue how costly internet lead generation actually is.

And that is another problem. How many agents use internet lead generation as a replacement for the much less “sexier” work of face to face prospecting? My guess is quite a few. I’ll confess. I tried replacing my traditional prospecting in 2014 with a lead generation site. It was bullshit.

Another bullshit problem: social media

Here’s another technology coming between the consumer and the agent. Facebook, Twitter, and email marketing- loosely categorized as social media. When used as an easy, thoughtless, broadcast machine (as most agents do) the agent is following the idea that being seen- frequently- is the way to make the phones ring.

Agents have been doing this sort of “look at me!” advertising with postcards and print advertising for years. However, print cost lots of money and most will give some thought and attention before doing each piece. Social media is essentially free and nearly effortless, allowing agents to completely alienate their audience with their avalanche of tone deaf posts and emails.

Now, at least this stuff is nearly free and the agent has resources left over for traditional relationship building. But, how much damage is done to potential real life relationships with poor and uninformed social media tactics? The bullshit part is that free and easy should not mean tacky, thoughtless and loud.

E-sigs aren’t the next coming of Christ

Here’s another thing. I thought electronic contracts and e-signatures were the best technology tool since sliced bread. And, used properly, it still is. Contracts can be signed at the consumer’s convenience and that can be a huge benefit for busy lives. All too often, though, e-signatures serve the agent or brokerage more than the client. There are situations where the client is best served with an in-depth explanation of the documents, but they are given an e-signature package instead.

This was one of my hardest realizations of 2014 – I was completely guilty of choosing convenience over great representation. I told myself it was for the convenience of the client, but it really made my job a lot easier. This is not cool, it is bullshit.

I love technology, but…

Now, don’t get me wrong. I am still the technology fan girl you know and love. But with each passing day, I am convinced that a lasting and enduring business is made with an authentic connection to the people in my community. Technology simply gives me the opportunity to make more of those connections.

I meet and interact with hundreds of people on local Facebook groups and these interactions have led to wonderful real life meetings and lasting relationships. It is an amazing and efficient layer to my traditional community building and prospecting. But it is a layer. Nattering on Facebook all day long does NOT create enough engagement to create a business.

So, what were my wins in 2014?

I used technology to publish my internal checklists to my clients, bringing a new level of transparency and accountability to our transactions.

I went deep on an unreasonable number of CRM systems and I am getting close to having a system that enhances both the creation of business as well as the transaction.

I went even deeper into the concept of the paperless office. There are a lot of benefits to a paperless office, but for the consumer, it means anyone on my team can answer any question, anytime, anywhere.

And my losses for 2014?

What were my losses? The biggest loss was my investment in internet lead generation, and that was a real surprise. I invested heavily in the platform, in the tools and in the human resources necessary to make a profit.

I learned what it takes to make this business strategy work, but I also learned that I would rather use my resources to build a local community.

Another “loss” was the lesson learned on e-signatures. I have retooled my process to make sure that certain critical points in the process- the purchase contract, escrow instructions and going over disclosures, are no longer a simple e-signature packet.

Moving forward – join me?

As I enter 2015 I am focused on a few principles. Belly to belly rules. Technology done right is invisible. Build a community to build long term trust. Make a difference.

Wanna join me?

Kendyl Young is Division Chief at DIGGS, and an industry veteran. She has been named to the Inman 100 Most Influential Real Estate Leaders, contributed to industry books and speaks about social media and technology. However, her purpose is to help people buy or sell their perfect home in Glendale, La Canada and La Crescenta, CA.


How calendars can stop your procrastination, boost productivity

(PRODUCTIVITY) As the old method of pen-to-paper planning comes back in style, see how its use can help with time management.



writing pen paper productivity

My favorite part of writing for this publication, by far, is the fact that it always has me keeping my eyes and ears open for inspiration. The simplest comment from a friend can snowball into an idea that becomes beneficial to others.

Such was the case this past weekend when my best friend, Haley, stopped by to help me unpack my new house. Haley is a graduate student, pursuing a master’s in interpersonal communication, and is a much smarter version of myself.

We got to talking about what was on tap for Haley’s final semester and she told me about a workshop she’s creating for the graduate school on the topic of how using planners/calendars helps with time management. The girl has an affinity for pen-to-paper planners, and has created an organizational structure for her daily life through their use.

Naturally, I thought, “hey, sometimes I attempt to give people advice on time management and planning, let’s bounce some ideas off of each other.” Haley then gave me a rundown of the bullet points she’s planning on covering for her interactive workshop.

1) Take everything as it comes. As a new task pops up, put it down on your calendar (whether paper or electronic) so that you don’t forget to do it later.

2) With these tasks, schedule deadlines for yourself. It can be tough to be self-motivate and have tasks completed by your own assignment. However, putting them down in writing will help you stick to them.

Only work on something if you’re being productive. If you stop being productive, you should take a step back and work on something else for a while,” says Haley. “This is why my personal deadlines help because it makes me work harder but I still have my own time.”

3) Schedule out your week starting with events that you cannot change. Start by writing down your work schedule, then appointments, meetings, etc. Then schedule in tasks that have more flexibility in time.

4) After doing this, take all of these tasks and prioritize what must be completed first and assess how much time each task will take. Be sure to give yourself an appropriate amount of time for each task.

5) For bigger projects, considering breaking them down a bit. “For bigger projects I break it down into steps, normally using a concept map to understand the core aspects of my task and what needs to be accomplished within each of those to make it more digestible,” says Haley. “Once I have the pieces, I place the pieces into my weekly schedule of events I cannot change.”

All of the pieces of this puzzle come together to create a calendar that will help you juggle every aspect of your life and boost your productivity. By implementing these ideas in my own planning, it has definitely helped me to become more of a self-starter.

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A hugely dangerous challenge of the Internet of Things

(EDITORIAL) The Internet of Things is here, with all manner of soft AI voices and shiny Bluetooth bits. But how long can we count on it staying?



LG Alexa internet of things

So, robot apocalypse. The Internet of Things machines have their cold metal fingers all up in our data, our houses, our sand dunes and/or porn.

And for what? What do they offer in exchange for this unprecedented invasion of our day to day lives?

Seamless, user-friendly automation to help with a thousand daily tasks, demonstrably improving our quality of life.

That’s… that’s actually a pretty good offer! Nice work, robots.

It comes with catches, and we’ve covered those, but Day One bumps and blunders are part of owning tech. They generally get engineered out.

What I want to talk about is Day 100, or 1000. Because the important word in “Internet of Things” isn’t “Internet.” We have the Internet. We can confidently expect the Internet to continue being a big deal.

But “things” is an important word. Things are distinct from tech. With tech, buying the thing and futzing with the thing are part of the fun, especially for practicing nerds like your narrator. Tech is new, and the excitement of a new game or a new phone can take the edge off, say, a server crash or a quick trip to tech support and back.

What about things? No early adopter aura in history will get a customer to ignore a fridge full of rotten food. Fridges need to work, period. So does your thermostat and your car. All those things are charter candidates for the full IoT overhaul, and they’re all capital T Things, not tech. They aren’t shiny toys people can live without for a week or four. They’re expected parts of daily life, things that need to work on Day 1, 100, and 1000.

Are companies preparing for that? Are the startups rising out of the blue-light-white-plastic Stuff Renaissance prepared to rebrand as global service providers, doing the hard, unglamorous, absolutely necessary work of digital maintenance?

Bigger question: are they prepared to guarantee security while they do so? Because anything with digitized bits needs patches and updates to function, and if it can download patches and updates, it can download things that are not patches and updates. No one wants to chase a botnet out of their microwave. Are the companies invested in always-on Things standing up and saying they’ll take responsibility for indefinitely securing and maintaining the infrastructure they intend to profit from?

Short answer, no. They’re not. Operations departments tend to be vanishingly small, painfully understaffed, spectacularly underpaid. Let’s be real,: we don’t prioritize stuff like that. We’re talking the digital equivalent of the guy who chases the raccoons out of your HVAC, and that sounds entirely too much like work.

Maintenance is not sexy.

But it’s absolutely necessary. It’s generally just the beginning of a thing. It gets the wheel rolling, and that’s not to be undersold.

But the IoT wheel is most definitely rolling. The issue is keeping it in motion, making it a wifi-level universal usage standard, not a 3DTV fad.

That won’t get done in a meeting. That gets done through long term adoption, and long term adoption will be about attracting, training, and retaining people willing to do the hard work of maintenance and customer support.

The Internet of Things wants to be a major step forward in the infrastructure of daily life. I am incredibly in favor of that. But daily life works because it’s the full time job of a whole lot of people to make sure it does so. So to Internet of Things companies, I say – pay them, treat them well, make your organization the best place in the industry for them, or be left behind by the people who do.

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Incorporating less stress into your work day

(WORKPLACE) Telling someone to chill when stressed at work is useless advice, so let’s discuss meaningful, tangible ways anyone can stress less at work.



stress mental health

You can’t avoid all the stress of a job, whether you own your own business or work for someone. It’s important to deal with chronic stress. Long-term, stress will affect your immune system, causing you to get sick more often. It’s linked to heart disease, heart attacks, low fertility and many other health problems. It can make asthma and acid reflux much worse. You have to manage your stress.

How can you incorporate less stress into your work? I have dealt with anxiety all my life. Here are a few of my most effective solutions:

1. Set boundaries

No is a complete sentence. I know my priorities and have to make myself say no to even simple requests. I’ve learned that the less I explain, the more likely I’m going to stick to those boundaries. I can’t stop people from asking me to do something, but I can make sure that I’m getting my work in on time.

2. Don’t wait until the last minute

I’m a horrible example to follow, because I can procrastinate with the best of them. But I’ve found that when I work ahead of deadlines, I am far less stressed. I set imaginary deadlines for myself. If I miss it, I still have time to work. If I don’t, I sleep better because the project is done.

3. Get up away from your desk at least every 60 minutes

Just getting a fresh cup of coffee reminds me to stretch and move. Five minutes away from my screen can help me stay focused on the next project I need to finish. I also try to look away from the computer screen every 10/15 minutes. This reduces eye strain.

4. Leave your work on your desk

Okay, I’ll admit I read emails after hours, but very seldom do I act on them. I’m finding that I need to shut down at 5 or 6 in the afternoon and forget about work. We’re so connected these days that it can be difficult to separate. But you have to. Your family will thank you. Your sanity will thank you.

I’m sure there are more things you can do to relieve your stress. Get a massage. Exercise. Eat healthy. All those things your doctor tells you to do. But before you can practice self-care, you have to prioritize your time and deal with work stress.

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