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Op/Ed

Why Bob Goldberg is the best CEO for NAR’s future

(REALTOR NEWS) The National Association of Realtors has named Bob Goldberg as the successor to Dale Stinton, the long-time face of the massive association.

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Naming Stinton’s successor

After nearly four decades at the National Association of Realtors (NAR), and 12 as CEO, Dale Stinton announced his retirement last year, and executive search firm Heidrick & Struggles was hired to recruit and vet candidates for the CEO position. 2015 NAR President Chris Polychron served as the search committee chair, 2003 NAR President Cathy Whatley served as vice chair, along with 13 other committee members.

Much of this year has been spent by the Realtor population wringing hands and speculating about who Stinton’s successor would be, and very late on Friday afternoon, media was notified that Bob Goldberg has been named as the next CEO of NAR.

Goldberg currently serves as NAR senior vice president of Sales & Marketing, Business Development & Strategic Investments, Professional Development and Conventions for NAR. He’s been with NAR for 22 years and has deep roots in real estate technology. Amber Taufen did a phenomenal profile on Goldberg’s background that is important for your knowing the context behind his being selected.

NAR’s video announcement:

“Bob’s vision, business acumen and unique ability to successfully leverage NAR’s technology investments will ensure Realtors® remain at the center of the real estate transaction,” said 2017 NAR President William E. Brown, a Realtor® from Alamo, California. “With extensive knowledge of the association and real estate industry, Bob brings with him a strong track record for future-based thinking and enacting change, which is why the NAR leadership team is extremely confident in his ability to lead the association and membership to continued future success.”

“I’m humbled and excited to be named NAR’s next CEO,” said Goldberg. “This is a dynamic time for the association and the industry, and I am looking forward to my new role and working with Realtor® leaders and staff to advance the association and our members toward long-term success.”

Goldberg’s deep roots

What many people don’t understand from outside the halls of NAR is exactly how sophisticated and complex the association is, because wherever you sit and whatever you need from it – that’s what NAR is to you. And each person is different. We’ve been studying the organism for a decade and we continuously learn new things about its functions.

Few people understand the mechanism like Goldberg who has long been behind the scenes not only orchestrating, but developing out the very concepts that later become executed strategy.

In his current role, he’s responsible for brand and strategic marketing and association non-dues revenue, he guides a broad range of association initiatives including business development, strategic planning and partnerships, association product and marketing services and management, member professional development, competitive brand positioning, marketing, advertising and promotions, and group conventions. He also acts as SVP of administration for REALTOR® University, overseeing graduate school staff, day-to-day operations of the research center, curriculum development and budgets. He is also president and CEO of the REALTORS® Information Network, or RIN, an NAR for-profit and wholly owned subsidiary responsible for overseeing the realtor.com® operating agreement with Move, Inc.

That’s a mouthful. He’s a busy guy.

“…Bob Goldberg stood apart because of his considerable understanding of and expertise in the many the issues facing the industry and NAR’s members,” said Polychron.

Why he’s the best CEO for the future

Our CEO (and my husband) is extremely finicky about who he takes his car to and has stuck with a veteran mechanic who has every certification available in his brand of car. And who can blame him? I’d rather take my second most valuable asset to the most qualified human possible instead of a fellow brand fanatic who reads blogs and forums every day and fancies themselves an expert because they can name every part of the engine and it’s 0-60 time.

In this scenario, Bob Goldberg is the veteran with oil under his nails, not the forum fanatic.

Why spell out this obviousness? Because in secret Facebook Groups, a very small handful of people have opined that someone who is a practicing Realtor would have been a better choice. Because in the secret corners of the web, people are saying this is more of the same (but when asked directly, they can’t always say what they’d like changed).

Others formed circles to apply social media pressure to insist on a female CEO, yet the committee instead sought out the best candidate regardless of gender (ironically, there was not pressure to name a minority as CEO, a differently-abled person as CEO, an LGBTQIA person as CEO, and so forth).

No transition is easy

Naming a new CEO to a local association with 5,000 members will never be without detractors, and these private conversations about a national CEO are much the same. The truth is that Goldberg is an overwhelmingly popular pick for CEO, and if you’ve ever so much has had a phone chat with him before, you’d know he’s wildly intelligent, and intimately knows every part of the organization (and therefore the context of how decisions impact each moving part).

Further (and I believe most importantly), he is a sincerely kind and humble person.

Goldberg is a trusted, steady, brilliant leader who will have no learning curve. None. It remains unseen what changes Goldberg will make during his tenure as the CEO, but he’s no forum fanatic, he’s a veteran that knows every facet of the organization.

#FutureOfNAR

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Op/Ed

Make better decisions in 2018 by quitting (wait, hear me out)

(EDITORIAL) 2018 doesn’t have to be the year that you start something. Embody the phrase “less is more” by quitting and letting go.

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Around this time every year, people everywhere gear up to attack New Year’s resolutions with short-lived vigor, while people like me get ready to ridicule some of the more over-the-top examples of the “New year, new me!” crowd. This year, perhaps we should consider the adage “less is more” by cutting old habits rather than implementing new ones.

Put simply, it isn’t feasible to jump into 20 different hobbies/routines/lifestyles every time a new year rolls around, yet we seem to convince ourselves otherwise every January 1st; if your heart isn’t in what you’re trying to do, you won’t stick with it, no matter how much you “want” to do it.

Take the gym crowd, for example: you may have an objective understanding that working out is good for you while actively hating the gym, making it difficult for you to stick to what ends up being a shaky resolution.

What IS feasible is taking stock of everything that you do that doesn’t fit into your paradigm of operation. Do you spend an unwanted extra hour or two on the computer each day? If so, perhaps it’s time to start drawing the line at 5:00 sharp rather than letting clients hold you over.

The same goes for personal preferences as well: you may feel as though you need to devote countless hours of your time to weeding or cleaning, but it may be better for you to focus on the things that actually matter to you.

Obviously, we all have responsibilities that demand our attention (we’re not suggesting that you start ditching your kids’ soccer practice in favor of Tequila Tuesdays) but it is possible to exaggerate those responsibilities’ importance.

What you do with the spare time from your lifestyle pruning is completely up to you; however, by focusing on your actual hobbies, interests, and passions, you’ll most likely find that your quality of life improves while your day-to-day stress level decreases exponentially.

2018 doesn’t have to be the year that you start something; instead, consider making it the year that you close some overdue chapters in your personal book to make a little more space for the things that you love.

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Op/Ed

Technologists still think they can supplant Realtors #eyeroll

(EDITORIAL) It’s an age-old tale, but a new Alexa app implies they’re going to put Realtors out of work. Sure thing, buddies.

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Gertrude Stein once wrote that, “everybody gets so much information all day long that they lose their common sense.”

No doubt about it – the more information one can get, especially in a critical business negotiation – the better. But, as with many things, the volume of information becomes so overwhelming that we lose focus of what bits of information are truly important, how to deploy what we’ve learned from them, and how to use them to our advantage.

In a bygone era, Realtors used to serve as the founts of knowledge about a home – its features, its relative worth in the market, and what the neighborhood, schools, and modes of living around the house were like. With the rise of the Internet era, as well as multiple companies that aggregate this information from other places, consumers now need no longer rely on their Realtors for all of that information, being able to find it, along with interior and exterior pictures of the home, online.

So, some reason, with the continued expansion and refinement of the capabilities of online shopping, there won’t be a raison d’etre for Realtors any longer, with the home buying experience being able to be distilled and handled virtually, perhaps as easily as ordering a new house through Alexa.

After all, car buying was a very different experience just a few years ago, and now, through the efforts of Carvana, among others, one can now research, buy, and have delivered a car without ever leaving one’s house.

We get pitches every day from companies that seek to disrupt real estate, the most recent an Alexa app that claims to sell you a home (subtly indicating it doesn’t take a Realtor). Eyeroll.

Technologists continue to fail to take into account the added value that Realtors bring to each transaction and interaction with both home buyer and home seller. While providing information on a home and neighborhood no longer may be at their core mission for every interaction (although they must be prepared to do so), the ability for the Realtor to navigate the process of sale and purchase, intercede in negotiations when necessary, and frankly, to keep everyone’s emotions, which are often frayed, in check to keep the sale moving forward is vital.

For most of us, purchasing a home is the largest and most significant financial investment that we will make. While the internet, and technology-based disruptors in the space are amazing at providing us with information to narrow our choices when selecting a potential property (or, in the author’s case, providing too many choices), it doesn’t give us access to an expert on the process, a coach in negotiating the finer points of the sale, nor a counselor when things get hectic or the process hits a snag.

Using the services of both allows the customer to get the best of both worlds—data and information combined with someone who knows how to distill it into action, and that’s what a Realtor does – gets consumers into the action, in the right place, at the right time, and fights for the best outcome possible.

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Op/Ed

How to get a meaningful head start on your resolutions without magic

(EDITORIAL) Most editorials about resolutions offer apps or tricks, but let’s take a more meaningful look at how to make this your year.

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If you’re like most people, you abandoned your 2017 New Year’s resolutions in February or March. With 2018 just around the corner, you may be wondering if it’s really worth setting goals for the new year. After all, you didn’t do too well this year. What’s the point?

I believe that we need goals, personally and professionally. We fail, not because we aren’t committed, but because we set lofty goals that aren’t measurable and realistic.

Get a head start on your New Year’s resolutions by doing things differently this year.

1. What is it that you really want to change?
Instead of thinking about what you should do differently, what would make you happy? Resolutions that matter to you personally are more likely to be seen through.

2. Focus on three things:

  • What is one thing you want to start doing?
  • What one thing would you want to stop doing?
  • What is it that you’re doing that you want to continue doing?

3. Set goals that are SMART, specific, measurable, achievable, realistic, and timely.

Instead of saying that you want to eat healthier, tell yourself that you are going to incorporate more color into your menu.

How? By choosing one unfamiliar piece of produce each week and learning to cook with it. Or by selecting a salad when you go out for fast food.

Think about small changes that you can make, instead of making broad, sweeping changes.

You don’t need to download productivity apps or buy a whole bunch of equipment to make lasting changes to your routine. But you do need to really think about your resolutions to have a good handle on what you really want to change. Go into 2018 with determination to be a better you.

Carefully consider your goals to really identify what you want and how you can make lasting changes.

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