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Which site has the most traffic? Trulia, Zillow, or Realtor.com

In what has turned out to be a three-horse race, Trulia, Zillow, and Realtor.com are vying for eyeballs, so who’s in the lead these days?

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In a nearly decade old race, three competitors have emerged to dominate the real estate search space, and practitioners are always wondering who is in the lead, and where they should invest their money, hoping that traffic and eyeballs equal leads. Agree or disagree with that logic, it is certainly how many professionals gauge where they spend.

According to new comScore data, Zillow is in the clear lead, but garnering attention is the fact that Realtor.com has reclaimed the number two spot for the first time since April 2013. The data presented below accounts for both mobile and desktop visits.

Total unique visitors

ComScore data reveals that the total number of unique visitors to Zillow.com is 42.8 million for March 2014, while Realtor.com had 22.3 million unique visitors, and Trulia.com saw 21.4 million unique visitors, putting R and T neck in neck.

Total page views

In March, Zillow had a whopping one billion total page views, while Realtor.com pulled ahead to 537 million total page views, and Trulia lagged with 364 million total page views.

Average page views per visitor

According to comScore, Trulia saw 17 page views per visitor, while Realtor.com has 24 page views per visitor and Zillow took the top spot with 25 page views per visitor, putting Zillow’s and Realtor.com’s sites in nearly a dead heat.

Average minutes per visitor

Another metric where Zillow and Realtor.com are currently competitive is the average minutes a visitor spends on their site. Zillow visitors spend 31.8 minutes per visitor, Realtor.com visitors spend 29.6 minutes, and Trulia visitors spend 16.9 minutes, all of which are much higher than the national average in an era of declining time on site.

Measuring individual sites versus networks

Although each of these companies has other sites in their network, looking strictly at their individual websites gives an accurate depiction of what consumers are doing when they are strictly home shopping on each site rather than reading news on a partner site or using an ancillary app under the company umbrella. Although Zillow has appeared to have pulled ahead, the action behind the lead horse is becoming quite interesting.

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Corporate

To reinvent leasing, Airbnb is creating branded apartments

(CORPORATE NEWS) Airbnb originally set out to disrupt the leasing world but has decided now to just reinvent it.

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Airbnb doesn’t like being thought of as your friendly neighborhood disruptor and has found a new alternative to the more traditional rented house/apartment/room (or castle, a tiny house, treehouse, converted barn loft, etc…): branded apartment complexes.

San Francisco based home-sharing partner group Airbnb has formed a partnership with Newgard Development Group (known as “Niido Powered by Airbnb”) to create the space-sharing concept, which will be comprised of 324 units, starting with Kissimmee, FL (just south of Orlando) and is slated to be available for move-in sometime in 2018.

The units will have amenities of a hotel such as keyless entry and an app that will allow tenants to check-in remotely. On-demand cleaning and luggage services will also be available, making the process much more streamlined for both guests and tenants.

Upon signing an annual lease, residents may rent out their apartments through Airbnb for up to 180 days, and thus must of course, remain as full-time residents for at least half of the year.

This should help to cut down on issues where landlords were replacing tenants’ leases and rental agreements with a full-time Airbnb gig.

The setup of the branded apartment complex encourages home sharing, and offers a communal environment in which all neighbors are either hosts, or guests.

Okay, so while it kind of sounds like a hotel rather than an apartment, (a timeshare, even) Airbnb does still want to keep that “hominess” aspect that defines the brand, intact. It’s been reported that they will be providing some design assistance, though will remain hands-off in ownership interest in the building.

It’s too soon to say how lucrative a spot in one of these elusive buildings will be or how much a spot will cost, but it can’t be helped to wonder at what point does this sort of expansion stop Airbnb from being… Airbnb?

With this many parties involved, it does sort of lose its charm as being a unique travel experience people have come to expect with Airbnb. I mean, it’s not a yurt in Alaska, after all.

Expansion for the branded apartment complexes will be prioritized in Miami and the Southeast, but is expected to branch out into other cities such as Nashville, TN, Charleston, SC, and “cities in Texas.”

CEO Harvey Hernandez stated that the plan was to build over 2,000 units over the next couple years. Lookout world, The Grand Budapest Airbnbs will be hitting a city near you.

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Real Estate Corporate

KB Home exec is learning to watch his tongue the hard way

(CORPORATE NEWS) Character is what you do when no one is watching and for this KB Homes exec, it is what he said that is getting him in trouble.

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Keep the shade to yo self

Need a life lesson about keeping nasty comments to yourself? Take it from KB Home CEO Jeffrey Mezger.

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This past week, KB Home cut Mezger’s 2017 bonus by 25 percent after profane comments he made about comedian Kathy Griffin came to light.

D-list drama

Mezger, in an audio recording obtained from the security cameras on Griffin’s house, called her a list of not-safe-for-work names after she called the police on him for a noise complaint. This was reportedly one in many noise complaints that she and partner Randy Bick required police assistance over.

Since the incident was reported, Griffin and Bick have filed a restraining order against Mezger.

KB Home, an upscale builder with frequent home price tags in the millions of dollars, made a statement to the press regarding Mezger’s comments, saying the CEO had apologized for his language and that it did not “reflect who his he is or what he believes.” A spokesperson from the company also reported that a further problematic incident would trigger Mezger’s immediate dismissal.

Twenty five percent of nothing

Some who believe in the power of private industry to self regulate problematic behavior hold this action by KB Home as an additional example of the shifting tide of CEO expectations.

Consumers reported in a 2016 Stanford study that it would be appropriate for a company to fire its CEO over “morally questionable behavior” even if said behavior was not technically illegal.

Uber’s former CEO Travis Kalanick was ousted by the company last year after reports of rampant sexism in the workplace were published.

However, some have questioned if this “punishment” has any actual weight behind it, or if it is just for show. For starters, KB Home did not release any data on how much of a salary cut would be–and if it would actually affect Mezger at all. In an analysis from the Los Angeles Times, columnist Michael Hiltzick found that in addition to the lack of baseline bonus information from KB Home, that the CEO has reportedly not received a bonus since 2014. As Hiltzick points out “taking 25 percent of nothing is painless.”

Repercussions to follow

Besides the question of how much the incident will cost Mezger, a larger question looms on how this may potentially affect the KB Home bottom line. Suze Orman, a TV personality and financial advisor, has already taken to Twitter to encourage her followers to not choose KB Home to receive their business.

Long run, it is yet to be seen how much this will affect Mezger and the company he runs, but for the time being it certainly serves as a nice reminder of the adage: “if you cannot be positive, then at least be quiet.”

#KBHome

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Real Estate Corporate

San Diego vs Sandicor: two years in the making

(CORPORATE NEWS) A lawsuit between San Diego area real estate associations and a local MLS, Sandicor, that started in 2016 is finally seeing some progress.

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Alphabet soup

The fight for the fate of an MLS in Southern California is still plodding along, albeit slowly.

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If you’ll recall, the North San Diego County Association of Realtors (NSDCAR) and the Pacific Southwest Association of Realtors (PSAR) are suing the Greater San Diego Association of Realtors (GSDAR) to terminate Sandicor’s status as a legal entity.

Long time coming

Based on some court documentation, after a motion hearing that lasted most of 2016, the case is set to go to trial on September 11, 2018. Additionally, the case is soon poised to enter the discovery phase; a motion for discovery was filed on August 18.

Sandicor is a regional MLS provider owned by the three aforementioned realtor associations.

Back in January, GSDAR sued the other two associations on eleven charges, all with an anti-trust angle to them. According to the plaintiff, the other two associations used their majority hold of the Sandicor board to cut off data access in violation of contracts and pushed the other association out of Sandicor decisions. In that time, the NSDCAR president suggested that GSDAR wasn’t cooperating with attempts to improve the Sandicor system.

Alternatives

A few alternative solutions have been proposed to the dissolution of the regional MLS. GSDAR filed a motion in October asking the court to let them buy out the other stakeholders. Sandicor also filed a motion claiming that the other two stakeholders do not have legal grounds to dissolve the MLS.

Both the PSAR and the NSDCAR filed a motion to dismiss part of the charges against them, but the judge denied that claim.

This means that NSDCAR and PSAR will have to answer for all eleven anti-trust complaints. In March of this year, a motion to continue was filed. An early resolution conference held in March attempted to settle the matter outside of trial, but the conference failed to resolve the issue.

Case details

In the case, the San Diego Association of Realtors is represented by three lawyers, all from Higgs, Fletcher and Mack. The North San Diego County Association of Realtors and the Pacific Southwest Association of Realtors, two defendants in the case, are represented by Procopio, Cory, Hargreaves and Savitch, LLP.

#CaliforniaDrama

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