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REALTORS® Conference & Expo is going to be #BIGLEAGUE so here’s your pre-agenda

(REAL ESTATE NEWS) This year’s REALTORS® Conference & Expo is about to kick off, and before you board your plane, you should get your schedule all lined up so no time is wasted as you cram your brain full. Here are NAR’s top level notes.

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TO-DO THIS WEEK: Pack your bags 

  • Pack appropriately. The Inaugural Gala is the only black tie dress event.International Night Out is black tie optional. Business or business casual attire is recommended for education sessions. Casual clothing is recommended for theCelebrity Concert and Universal Studios Florida™. Bring comfortable walking shoes and a jacket or sweater for those cool air-conditioned meeting rooms.
  • Dress Down & Donate Day! Sunday, November 6, is Dress Down & Donate Day. Attendees who donate to the REALTORS® Relief Foundation are encouraged to wear jeans or casual clothing. Pick up your “I Donated” sticker at the REALTORS® Relief Foundation kiosk in West Hall C Lobby or NAR Booth #327 at the REALTORS® Expo.
  • Download the official event mobile app “NAR Annual” to access sessions, meeting schedules, exhibitors and other info. And don’t forget your phone charger to stay connected.
  • Bring lots of business cards for networking.

First stop: NAR Registration

When you arrive, you must first check in at NAR Registration. Bring a copy of your registration confirmation email and a photo ID. You can use the Scan-N-Go Registration system to retrieve your materials.

Here’s how Scan-N-Go works:

  • Use a “Scan-N-Go” machine to scan the bar code in your printed confirmation email. The machine will print out your name badge and tickets. An attendant will then hand you your access pass, name badge and conference materials.
  • Mobile Scan-N-Go is also available! You can access your registration bar code on your phone through the official event mobile app, “NAR Annual.” Just click on the “Registration” icon on the dashboard and enter your registration confirmation ID number to access the bar code. Simply scan that bar code with a “Scan-N-Go” machine.
  • Registration staff will be on hand to assist with any registration problems or to help upgrade your registration.
NAR Registration is located in the Orange County Convention Center West Hall B2-B3.
  • Wednesday, November 2, 12:00pm–5:00pm
  • Thursday, November 3, 7:00am–5:00pm
  • Friday, November 4, 7:00am–6:00pm
  • Saturday, November 5, 8:00am–5:00pm
  • Sunday, November 6, 8:30am–5:00pm
  • Monday, November 7, 8:00am–1:00pm
See you in Orlando in just ONE Week!

Sincerely,
NAR Conference & Expo Team

Catch these exhibitors at the 2016 REALTORS® Conference & Expo:
Realtor.com® Marketing Solutions. From contact to close…and everything in between. Booth #1149 Join us at the CENTURY 21®Tailgate on Sunday, November 6. Pick up your ticket at booth #851 (quantities limited). Booth 1585 Discounted advertising show specials! 11/5 Happy Hour 1PM–3PM*
11/6 Bloody Mary & Mimosas 11AM–1PM*
*quantities limited

#bigleague

The Real Daily's Founder and CEO, Benn Rosales has dedicated the past two decades to consumerism in and out of the real estate space. His passion is adding value to professionals' lives and sincerely hopes that you enjoy The Real Daily - just one more example of the evolution of empowered real estate practitioners and consumers.

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Real Estate Associations

Have you wondered how to join a NAR committee? Here’s the nitty gritty

Real change begins with social activism, and being on a NAR committee is one impactful way to enact said change. It’s one thing to complain, but another to take action.

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Everyone says we all need to “raise the bar,” but many focus their efforts on just complaining on Facebook (don’t look at me like that, you know it’s true). Getting involved sometimes means dedicating your time to help the industry to change, to evolve. Realtors can join committees ranging from the diversity committee to professional standards to affordable housing.

Last week, committees met at Midyear (The REALTORS® Legislative Meetings & Trade Expo) which is where NAR members take an active role to advance the real estate industry, public policy and the association. REALTORS® go to Washington, DC, every May for special issues forums, committee meetings, legislative activities, and the industry trade show.

Committees are armies of volunteers

Committees help shape the direction of NAR and its policies, thus evolving the industry. If you want your voice to be heard and want to contribute to the decision-making process, NAR’s committees are a great forum for debate and discussion.

Further, experience on national committees is beneficial for those interested in seeking a future leadership role.

The 3 stages in the process

According to NAR, there are three main stages in the committee selection process. The first stage is the committee application period from March to May the year prior to the appointment year. A member expertise profile is required to show NAR leadership the experience you have beyond what is written in the application form.

The second stage is the selection process. State Association Executives (AEs) have an opportunity to review and rank applications and provide feedback on applications for their state. All appointments are approved by the incoming President.

The final stage is the notification process. Chairs and vice chairs receive an appointment letter between mid-July and late August. All other positions receive an appointment letter via email in early October.

Many are called, few are chosen

Unfortunately, with only 2,500 positions available, NAR is unable to appoint everyone who submits an application. They encourage members to try again the following year if not selected. Also, potential candidates should consider committee opportunities at the state and local level to gain experience.

Many of those serving on national committees have had years of experience at the local or state level, but that doesn’t mean first timers don’t make the cut, so put your hat in the ring. It’s a much more meaningful step than just commenting on Facebook, no?

#NARcommittees

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Real Estate Associations

National Association of Realtors rebrands for the first time since Nixon was President

(REAL ESTATE) The National Association of Realtors has unveiled a new rebrand – what does this mean for members?

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The National Association of Realtors (NAR) today unveiled their first rebrand in 45 years, attempting to hold on to the credibility of the past logo and modernizing with the new.

As with anything NAR, members will wonder the cost, which in this case was $250,000 compared to Holiday Inn’s famous $1 billion rebrand, Gap’s $100 million rebrand (a disaster that they had to pay more to undo), Pepsi’s $1 million logo refresh, Accenture’s $100 million rebranding efforts, the $211 million BP oil rebrand (and the $125 million spent annually improving their brand), not to mention the London Olympic logo which cost $600,000 just to design (not to deploy).

new nar logo

The cost of developing the rebrand with a third party firm, completing in-depth research, validating research, member sounding boards, workshops, shareholder interviews, and assessments of current branding came in at a fraction of comparable rebrands. It is of course considerably more expensive than the development of Nike’s swoosh logo, which founder Phil Knight bought from an art student for $35 saying he hoped it would grow on him (it did).

Cost aside, the next question members will have is implementation and what will be required of members. NAR will be sending every member a new pin to inform them of the changes and ask that any re-orders of materials include the new, updated logo they have license to use.

NAR CEO, Bob Goldberg expressed to The Real Daily that they understand that they can’t snap their fingers and have all business cards, signs, letterheads, and so forth, changed over night. The rollout process will take through 2019 to complete, given the extent of the use of the previous logo. Goldberg acknowledges they’re not taking a heavy handed approach.

The design nerds among us will wonder about the creative process and inspiration for the new logo. It’s a tremendous challenge for any major national brand that has deep recognition to update without losing generations of credibility, but Goldberg calls this iteration a “rebirth,” noting that the update “represents the human behind the R,” while maintaining the “beloved brand.”

Goldberg notes that keeping “the same old logo means the same old NAR.”

When he was brought on last year as the CEO, Goldberg was the choice because he has a changemaker attitude and is known for being proactive. He has expressed deep excitement about the modern, more contemporary take on a classic brand, asserting that they weren’t seeking to appeal to Millennials or Boomers as some brands do, rather become more universal.

Goldberg said of the process, “How do we convey we’re not the same old organization, that we’re consumer-centric?”

What of those that buck changing something so iconic? “I appreciate that it is iconic,” Goldberg said, “but we’re not running from anything, we’re building, and we always need to retweak.” He notes they’ll be continually looking at how the brand is received and how it can be improved, swearing (literally stating, “read my lips” before laughing) that it won’t be another four decades before changes are made again.

Goldberg credits this fast change and future changes to the seven leaders like President Elizabeth Mendenhall. He calls this process an “alignment of the stars,” adding that these key people working “in lock step” with a change leader like himself made for a seamless process, and one of many that are coming down the pike of the massive association that is adapting and modernizing.

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Real Estate Associations

NAR’s settlement with the DOJ expires this year – what’s next?

(REAL ESTATE) Ten years ago, the U.S. Justice Department struck a deal with the NAR to establish limits on anti-competitive practices but will the decree hold, or will it expire?

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Once upon a time, when the real estate market was just getting familiar with internet technology, prospective Realtors® dreamt of using the new technology to both excel and fine-tune their craft. One Realtor®, Aaron Farmer, thought about offering his services based on “per task” scale, rather than the standard 6 percent fee. Not long after he considered this scale, the Texas Real Estate Commission passed rules establishing what they termed “minimum levels of service” that real estate agents had to meet (effectively making Farmer’s idea of a fee scale, illegal).

Since Farmer’s idea was in line with the beginning of the internet boom, he felt as though TREC’s rules were unfair. In 2002, he decided to sue them for restricting his trade and was assisted, astonishingly, by the U.S. Department of Justice (DOJ) and Federal Trade Commission (FTC). Surprisingly, the government was investigating the real estate industry already, mainly claims that new players to the real estate game were not afforded the same opportunities as vested professionals. In many instances, veteran professionals were blocking or restricting access of the newer agents (particularly it seemed those agents who had an eye for the budding technology that was/is the internet).

After years of back and forth debates, the DOJ came to an agreement with the National Association of Realtors® (NAR). This settlement, set forth in 2008, outlined and limited anti-competitive practices, as well as situations where agents were denied access to listing data.

The decree specifically outlines acceptable and prohibited conduct for Realtors® and brokers. The decree clearly states how VOWs (Virtual Office Websites) should operate. In essence, since the internet was just getting started, VOWs were the primary way technologically-minded brokerages presented their information to consumers.

Nowadays, these VOWs are commonplace through multi-state online brokerages like Redfin, Compass, and Zillow, as well as, smaller, local brokerages which allow customers to search for homes currently on the market in any given location.

Here’s the issue: The “VOW policy” imposed restrictions on how brokers could access listings from the MLS across the US, but simultaneously exempted other “traditional” brokers (those who weren’t using VOWs, but were instead keeping to the “old school” principles of using mail, faxes, paper, or postcard to deliver their information).

Given this inequity, the Antitrust Division of the U.S. Department of Justice launched an investigation and began to conclude that the playing field wasn’t equal, and was in fact, violating antitrust laws. Thus, why they interceded and why the decree to block their current VOW policies was created and put into effect. The decree basically states play nicely and everyone should have a fair shot at accessing MLS data and sharing it, regardless of whether or not you share this data through traditional “old school” means, or the new online method.

The decree stated that the NAR shall not adopt, maintain, or enforce any rule, or enter into, or enforce any agreement or practice that directly or indirectly prohibits a Broker from using a VOW (Virtual Office Website).

VOW includes all of the listing information that a Broker is permitted to provide to customers by hand, mail, facsimile, electronic mail, or any other delivery methods. It also stated the NAR® cannot unreasonably discriminate against a Broker who uses a VOW to provide customers all listing information.

It also details the required conduct expected from the NAR. The original decree states, that within five business days, the following actions are expected: the NAR shall repeal the policy and implement the new VOW policy; NAR shall not change the new policy; the NAR shall direct each coveted entity to adopt the new VOW policy; NAR will notify the DOJ if the coveted entities do not comply, the NAR shall notify the DOJ if any member board violates the new VOW rules after notifying that member to cease; NAR will furnish the DOJ copies of communication with any person that alleges a member boards’ noncompliance or failure to enforce the new rules.

In order to ensure the NAR complied, authorized DOJ representatives would inspect and copy records, including books, ledgers, accounts, records, data, and documents. They are also allowed to interview NAR® officers, employees, or agents and more.

The decree is set to expire on November 18th of this year.

The industry is already beginning to assess what will happen. Already, two members of Congress have written to the DOJ and asked them to consider extending the 10-year decree. It is possible the decree could be extended, but both the DOJ and the FTC may hold hearings to determine the continued validity of the decree.

If the decree is not renewed, the NAR and MLS will no longer be required to support VOWs. While I don’t expect they will go back to the “old school” methods, it does beg the question, will they restrict current brokerage services?

The bigger question seems to be, not if the decree will be extended or not, but rather, since the internet has become such an incredibly integral part of our lives, is the decree even valid any longer? To clarify, aren’t VOWs a common practice now? Would extending the decree change anything? Instead of worrying about whether or not the NAR and their associates will revert to practices that kept individuals like Farmer from operating, perhaps our government should be looking at the bigger picture: is the decree even valid in this technologically-driven age?

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