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Are you selling real estate in a high-cancer-risk area?

(BIG DATA) If you own a brokerage knowing your local ecosystem can be beneficial. Whether it’s a humble brag on your blog, or a letter to a local rep, knowing your environment is always a good idea.

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Local ecosystems

As a realtor or brokerage owner, you know the importance of understanding your community’s ecosystem in order to shape your business strategy.

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However, have you considered how environmental and quality may play a role in those decisions?

Risk is everywhere

A recent study published in Cancer suggests that you should. According to the study, “of every 100,000 Americans, 451 of us will get cancer in a given year.” The study “found a difference of 39 cases (per 100,000) people, between areas with the highest and the lowest environmental quality.

This establishes a significant link between environmental qualities and cancer risks.

The study also showcases a map of the US and the air quality of various regions. Red and orange areas have the worst air quality, while blue and green areas have the best air quality. As you might expect, large metropolitan areas have the worst air quality, and things improve as you move into more rural areas. You do find the most exceptions throughout the southeastern region and a vertical stretch that runs from the tip of Texas to the Dakotas up north.

These kinds of signs can either be a major benefit or a major obstacle to attracting buyers to your real estate market.

According to the most recent Gallup polls, 47 percent of Americans worry a great deal about the quality of the environment. So, how do you adjust?

Call to action

If you’re in a blue or green area, make sure to get the word out! People now consider environmental quality as part of the quality of life factor. Don’t let that benefit go unnoticed. Blog about it on your own website. Use your social media to share data like this from other sources, or other information praising the environmental quality and protections of your market.

Integrate it into your marketing materials where possible.

If you’re in a red or orange area, you’ve got a bit more work to do here, and it’s going to get a bit political. There is already plenty of concern about attempts at the federal level to handicap agencies dedicated to protecting the environment. Be wary of such measures at the state and city level, and be a voice for the real estate economy in shaping this policy. Does going to places of legislative businesses give you the heebie-jeebies? Find local organizations dedicated to improving environmental quality. Sponsor a river or park clean up event. Show your support for events like Earth Day. Don’t have those kinds of events? Harness your entrepreneurial spirit and bring these events to your community. Taking action as a community leader will be massively beneficial for your brand.

#KnowYourArea

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin’s live music scene.

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NAR Reports

Existing home sales surged in October, what’s next?

(REAL ESTATE NEWS) Existing home sales rose in October despite continually tight inventory levels and rising home values.

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Despite the challenges of ongoing political uncertainty, extremely tight inventory conditions, and home values that continue to rise, existing home sales rose 2.0 percent in October, according to the National Association of Realtors (NAR).

This marks the strongest home sales pace since June, yet are 0.9 percent below October 2016. October’s average days on market was 34, down from 41 days on this month last year.

The median price has risen 5.5 percent in the last year to $247,000 with October marking the 68th consecutive month of annual increases. Nearly half of all homes on the market in October sold in under 30 days.

Dr. Lawrence Yun, NAR Chief Economist said, “While the housing market gained a little more momentum last month, sales are still below year ago levels because low inventory is limiting choices for prospective buyers and keeping price growth elevated.”

Added Yun, “The residual effects on sales from Hurricanes Harvey and Irma are still seen in parts of Texas and Florida. However, sales should completely bounce back to their pre-storm levels by the end of the year, as demand for buying in these areas was very strong before the storms.”

Regional performances varied with sales rising in the Northeast by 4.2 percent, in the West by 2.4 percent, the South by 1.9 percent, and 0.8 percent in the Midwest.

Prices also varied depending on region, with the median price in the West rising 7.8 percent above October 2016 (to $375,100), 6.6 percent in the Northeast (to $272,800), 7.1 percent in the Midwest (to $194,700), and 4.6 percent in the South (to $214,900).

Dr. Yun expects conditions to remain competitive through the winter, but housing is experiencing a tremendous hanging chad right now – what will politicians do to the tax deductions that incentivize homeownership in the first place?

NAR President Elizabeth Mendenhall, says the pending tax reform legislation in both the House and Senate is a direct attack on homeowners and homeownership, with the result being a tax increase on millions of middle-class homeowners in both large and small communities throughout the U.S.

“Making changes to the mortgage interest deduction, eliminating or capping the deduction for state and local taxes and modifying the rules on capital gains exemptions poses serious harm to millions of homeowners and future buyers,” said Mendenhall. “With first-time buyers struggling to reach the market, Congress should not be creating disincentives to buy and sell a home. Furthermore, adding $1.5 trillion to the national debt will raise future borrowing costs for our children and grandchildren.”

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Real Estate Big Data

What your occupation says about your divorce probability

(BIG DATA) Recently, a statistician decided to crunch and compile numbers to see where exactly which profession and income fell along the divorce rate curve.

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The divorce rate in this country is absurd. While it is a widely disputed topic, most people quote the rate at somewhere around 40-50%. Whoa.

Recently, one study dove into if there was any correlation between occupation and divorce rate and it was equally predictable and fascinating.

Before the study began, there was a note made that different groups of people have different divorce rates. Generally speaking, the unemployed have a higher rate than the employed, Asians tend to have a lower rate than other races, and education level tends to play a pretty big part in divorce rates as well.

The study, though, focused on specific occupation and not general background data. Statistician Nathan Yau took data from the Census Bureau’s 5-Year American Community Survey from 2015 to do the calculations.

As it turns out, actuaries have the lowest rates. At 17%, it seems pretty fitting seeing as actuaries are the assessors of risk and uncertainty so it makes sense that would apply that assessment to their life and future spouse.

Actuaries were followed by miscellaneous scientists, engineers and architects, technology workers and other medical professionals. Those all were located near the 20% rate.

The Median Divorce Rate quoted on this study was at 36% ish and hovering around there were service industry workers, nurses, construction workers and a handful of other blue collar workers.

Just higher than median at roughly 37% were those who were in sales — I’m lookin’ at you travel agents, real estate brokers, and car salesmen.

At the high side were people who, I’m going to take a guess, are either thanked too much or not enough. At the top of the chart we found people like entertainers, athletes and celebrities (those thanked too much) as well as personal care workers, millwrights and telemarketers (those not thanked enough).

At the very tippy top of the list were flight attendants at 51%, bartenders at 52%, and gaming managers at 53%.

Upon seeing trends in occupation, a correlation was drawn to income and divorce as well.

It was concluded that people with higher salaried occupations tend to have a lower divorce rate — ie physicians/surgeons (~$160k, 21%), podiatrists (~$100k, 22%), and actuaries (~$98k, 17%) — while occupations with lower incomes had higher rates — ie flight attendants (~$40k, 51%), bartenders (~$19k, 52%), and gaming managers (~$41k, 53%).

It is worth mentioning that correlation is not causation (my high school economics teacher would be so proud) and that divorce rates are not an absolute science. I’m sure there are physicians on their fifth spouse and bartenders well into a decade of marriage.

As a child of divorce I have a morbid interest in studies like this and in the interest of not being a statistic myself (a kid from a divorce that gets divorced) I have one very important question: Anyone know where to meet an actuary?

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Real Estate Big Data

Is your MLS on the RESO naughty list?

(REAL ESTATE DATA) A lot has changed in the real estate industry at the MLS level, but if your MLS or Association is on the RESO naughty list, it may be time to say something so you’re not impacted negatively.

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RESO

Heaps and heaps of data

At the core of what makes up the real estate practice is sales, negotiation, marketing, and data. The last bit often eludes not only agents, but brokers, and to be frank, the industry as a whole.

We’re sitting on massive amounts of data, endless points of historical information that come together like glorious Legos to build the most beautiful giant city of castles you’ve ever seen.

But Legos aren’t exactly concrete or marble, so the industry has come together (including brokers volunteering time) to improve this mass of data we’re all sitting on, and the MLS is the first point of contact for all of this data and info. Years ago, the “Real Estate Standards Organization” (RESO) was established to organize and standardize this wealth of data.

Problem solved, right?

False, there’s still a problem

Nope. There are still an embarrassing number of multiple listing services and real estate boards that aren’t RESO certified, meaning their mountain of data could be sloppy, disorganized, useless in many cases.

There is a running naughty list of AORs/MLSs that aren’t RESO certified (see below), and if you belong to one of them, it is worth making a call to ask what their plans are to obtain certification and adhere to the industry standards so the data isn’t as weak as a 100-story Lego house.

AORs/MLSs Not RESO Data Dictionary Certified:
Altamaha Board of REALTORS®, Inc.
Bay County REALTOR® Association
Beckley Board of REALTORS®
Big Bear Assocation of Realtors
Brooklyn New York MLS (Broker-Owned Non-N.A.R. Affiliated)
Buffalo Trace MLS
Capital Region Multiple Listing Service
Central Coast Regional MLS (CCRMLS)
Columbus Georgia Board of REALTORS
Covington County Association of REALTORS
Cushing Board of REALTORS®
Dan River Region Board of REALTORS
Dublin Board of REALTORS, Inc.
Eastern Arkansas Realtors Association
Eastern Kentucky Association of Realtors
Eastern Shore Board of REALTORS
Fayette-Nicholas Board of REALTORS®
Four County Board of REALTORS®
GREENBRIER VALLEY BOARD OF REALTORS
Garden City Board of Realtors
Grand Island Board of REALTORS
Greater Hazleton Association Of Realtors
Greenville Area Board of REALTORS
Hays Board of Realtors
Heartland Assocation of Realtors Inc
Henderson County Board of REALTORS
Iron County Board of REALTORS®
Jamestown Board of REALTORS®
Kansas Association of Realtors (Kansas Statewide)
Key West Association of Realtors
Lexington-Bluegrass Assn of Realtors
Lynchburg Association of REALTORS
Martinsville, Henry & Patrick Counties Association of REALTORS
McDowell Board of REALTORS
Memphis Area Association Of Realtors® Inc
Midlands Board of Realtors
Midlands MLS Inc.
Milledgeville MLS
Mitchell Board of REALTORS®
Nebraska Realtors Outstate (NRA)
Norfolk Board Of Realtors (NRA)
Okeechobee County Board of Realtors
Otsego-Delaware Board of REALTORS
Phenix City Board of REALTORS
Pike County Board of REALTORS
Pittsburg Board of REALTORS
Plainview Association of REALTORS®
Rockingham County Association of REALTORS
Royal Palm Coast Realtor Association
Russellville Board of Realtors
Salina MLS
Sheridan County Board of REALTORS
South Central Association of REALTORS
Southeast Georgia MLS
Southeast Kansas MLS
Southern Midlands Board of REALTORS
Southern Piedmont Land & Lake Assn of Realtors
Southwest Kansas MLS
Southwest Mississippi Board of REALTORS, Inc.
Tehachapi Area Association of REALTORS
Tennessee Valley Association of REALTORS
Tulare County Association of REALTORS®
Upper Cumberland Association of REALTORS
Williston Board of REALTORS®
Wiregrass Board of REALTORS®
Yancy Mitchell County Board of Realtors North Carolina

AORs/MLSs Not RESO Web API Certified
Altamaha Board of REALTORS®, Inc.
Americus Board of REALTORS
Ann Arbor Area Board of REALTORS
Ashland Board of Realtors
Bakersfield Association of REALTORS
Bay Area Real Estate Information Services
Bay County REALTOR® Association
Beckley Board of REALTORS®
Benton County Multiple Listing Service
Big Bear Association of Realtors
Boone County Board of REALTORS
Brooklyn New York MLS (Broker-Owned Non-N.A.R. Affiliated)
Buffalo Trace MLS
California Desert Association of REALTORS
Central Oregon Association of Realtors
Central Penn Multi-List
Cincinnati Area Board of REALTORS
Clear Lake Board of REALTORS
Columbia Greene Northern Dutchess
Columbus Georgia Board of REALTORS
Covington County Association of REALTORS
Crisp Area Board of Realtors, Inc.
Cushing Board of REALTORS®
Dan River Region Board of REALTORS
Dublin Board of REALTORS, Inc.
East Central Association of REALTORS
Eastern Arkansas Realtors Association
Eastern Kentucky Association of Realtors
Eastern Shore Board of REALTORS
Emporia Board of REALTORS
Fayette-Nicholas Board of REALTORS®
Firelands Association of REALTORS
Flint Hills Board of REALTORS
Four County Board of REALTORS®
Fresno Association of REALTORS
GREENBRIER VALLEY BOARD OF REALTORS
Garden City Board of Realtors
Goodland Board of REALTORS
Grand Island Board of REALTORS
Greater Hazleton Association Of Realtors
Greater Northwest Indiana Association of REALTORS
Greater Portsmouth Area Board of Realtors
Greenville Area Board of REALTORS
Hays Board of Realtors
Heart of Iowa Board of REALTORS®, Inc.
Henderson County Board of REALTORS
High Desert Association of REALTORS
Highlands-Cashiers Multiple Listing Service, Inc.
Humboldt Assoc. of REALTORS, Inc.
Huntingdon County Board of REALTORS
Internet-Technology Pasadena-Foothill
Iowa Statewide
Iron County Board of REALTORS®
Jamestown Board of REALTORS®
Kansas Association of Realtors (Kansas Statewide)
Key West Association of Realtors
Kings County Board of REALTORS
Lexington-Bluegrass Association of REALTORS
Lubbock Asssocation of REALTORS
Lynchburg Association of REALTORS
Madisonville Hopkins County Board of REALTORS
Marshalltown Board of REALTORS
Martinsville, Henry & Patrick Counties Association of REALTORS
McDowell Board of REALTORS
McKean County Association of Realtors
Midlands Board of Realtors
Milledgeville MLS
Mitchell Board of REALTORS®
Monroe County Board of Realtors
Moultrie Board of Realtors
Nevada County Association of REALTORS
Newton Board of REALTORS
North Central Board Of Realtors – Ponca
North Central Iowa Board of REALTORS
Northwest Iowa MLS
Ojai Valley Board of REALTORS
Otsego-Delaware Board of REALTORS
Phenix City Board of REALTORS
Pike County Board of REALTORS
Pittsburg Board of REALTORS
Plainview Association of REALTORS®
Plymouth County Board of REALTORS
Poweshiek County MLS
REALTORS Association of Lincoln (Midlands MLS)
Rockingham County Association of REALTORS
Royal Palm Coast Realtor Association
Russellville Board of Realtors
Salina MLS
San Francisco Association of REALTORS
Sheridan County Board of REALTORS
Snake River Regional Multiple Listing Service
Somerset-Lake Cumberland Board of REALTORS
South Central Association of REALTORS
South Tahoe Association of REALTORS, Inc.
Southeast Georgia MLS
Southeast Iowa Regional MLS
Southeast Kansas MLS
Southern Indiana REALTORS® Association
Southern Midlands Board of REALTORS
Southern Oregon Multiple Listing Service
Southern Piedmont Land & Lake Assn of Realtors
Southwest Georgia Board of Realtors MLS
Southwest Kansas MLS
Southwest Mississippi Board of REALTORS, Inc.
Storm Lake Multiple Listing Service
Tama County Board of REALTORS
Tehachapi Area Association of REALTORS
Tennessee Valley Association of REALTORS
Tulare County Association of REALTORS
Upper Cumberland Association of REALTORS
Vail Board of REALTORS
Valdosta Board of REALTORS/South Georgia MLS
Webster City MLS
West Central Iowa Regional MLS
Western Steuben Allegany Association of Realtors, Inc.
Williston Board of REALTORS®
Wiregrass Board of REALTORS®
Yancy Mitchell County Board of Realtors North Carolina

If you didn’t know, now you know

RESO says their organization “develops, promotes and maintains, through an open process, voluntary electronic commerce standards for the real estate industry. As a standards setting organization involving the participation of competitors, RESO is committed to full compliance with all laws and regulations and to maintaining the highest ethical standards in the way it conducts its operations and activities.”

If you belong to one of the aforementioned AORs/MLSs, perhaps it is time for you to get involved and volunteer alongside the hundreds of other volunteers that keep RESO running smoothly nationwide.

#RESOnaughtylist

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