In a simple move, Zillow has pledged to cross-pollenate data between Zillow and Trulia in a way that helps paying advertisers (Realtors) and consumers.
As Zillow acquires DotLoop, one faction says nothing will change, the other says things will change. Many questions remain unanswered regarding this new partnership.
Is DotLoop's acquisition Zillow's backdoor into private consumer data, or a kick ass tool to add to advertisers' toolboxes?
Doorsteps, owned by realtor.com, has quietly launched a pilot program to see how renters will react to a "hyperlocal content-rich experience," which we believe...